Hi, I’m Nicholas (Nicholas Asher), a senior product designer with a passion for Gaming, AI, SaaS, and Fintech. I’ve founded and led design efforts across startups and remote teams, shaping product strategy, design systems, and user experiences that scale. I’ve built and mentored design teams, partnered closely with engineers and product managers, and consistently balanced user needs with business goals to drive growth. I work primarily from Cape Town and collaborate with global teams. My approach blends user research, prototyping, and design operations to deliver accessible, delightful experiences. Outside project work, I enjoy mentoring fellow designers, hiring, and sharing learnings to help design organizations operate more effectively at scale.

Nicholas Asher

Hi, I’m Nicholas (Nicholas Asher), a senior product designer with a passion for Gaming, AI, SaaS, and Fintech. I’ve founded and led design efforts across startups and remote teams, shaping product strategy, design systems, and user experiences that scale. I’ve built and mentored design teams, partnered closely with engineers and product managers, and consistently balanced user needs with business goals to drive growth. I work primarily from Cape Town and collaborate with global teams. My approach blends user research, prototyping, and design operations to deliver accessible, delightful experiences. Outside project work, I enjoy mentoring fellow designers, hiring, and sharing learnings to help design organizations operate more effectively at scale.

Available to hire

Hi, I’m Nicholas (Nicholas Asher), a senior product designer with a passion for Gaming, AI, SaaS, and Fintech. I’ve founded and led design efforts across startups and remote teams, shaping product strategy, design systems, and user experiences that scale. I’ve built and mentored design teams, partnered closely with engineers and product managers, and consistently balanced user needs with business goals to drive growth.

I work primarily from Cape Town and collaborate with global teams. My approach blends user research, prototyping, and design operations to deliver accessible, delightful experiences. Outside project work, I enjoy mentoring fellow designers, hiring, and sharing learnings to help design organizations operate more effectively at scale.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

AI-Native Product Builder / Designer at Zombify AI
September 1, 2025 - Present
Founded, built, and designed AI-native product experiences for Zombify AI. Led end-to-end product design work, collaborated with cross-functional teams to define strategy, design systems, and scalable UX patterns while operating in a remote environment.
Design Consultant at Firststab
September 1, 2024 - Present
Led UX & UI improvements across high-traffic products. Partnered closely with engineers, product owners, and growth teams to refine core flows in a hyper-competitive space, ensuring cross-platform consistency and contributing to two large design systems.
Product Designer (Founding) at Leetify
April 1, 2021 - September 1, 2024
Helped grow the product from an early-stage bootstrap startup to over 1 million users by focusing on UX/UI enhancements, new feature development, market fit, and driving MAU and MRR growth. Conducted user research and translated findings into concrete design decisions.
User Experience Designer at DigiOutsource
February 1, 2018 - April 1, 2021
Designed end-to-end product experiences for a blockchain-leaning venture, improved iGaming landing pages for usability and accessibility, and enhanced banking features for slot games. Collaborated with users and developers to improve customer support and risk-management solutions.
UX/UI Designer at Codev Technologies
December 1, 2015 - February 1, 2018
Designed white-label iOS and Android applications and led end-to-end product design processes, including ideation, wireframing, prototyping, and contributing to product strategy.
Web Designer & Online Marketing Consultant at Self-Employed (Cape Town)
March 1, 2015 - December 1, 2015
Enhanced SMEs’ online presence by designing new websites, refreshing branding, and executing online marketing initiatives to build brand equity and drive conversions.
Graphic & UI Designer at Self-Employed (Cape Town)
May 1, 2011 - February 1, 2015
Created South Africa’s first digital magazines for iPad and Smart TVs, designed UI for brand portals, and delivered branding assets for SMEs.

Education

at University of Cape Town
January 1, 2015 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Financial Services, Media & Entertainment, Professional Services