Nichole Baracco
Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling.
About
Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling. Over more than a decade I’ve led social media, content systems, and governance for scalable company and consumer brands, focusing on measurable growth and authentic audience engagement.
I thrive on cross-functional collaboration, data-driven decision-making, and the development of AI-enabled workflows to increase efficiency and output while preserving brand integrity in evolving digital landscapes.
- 12 years' experience
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Retail
- Other
Work experience· 8 roles
Lead social media strategy, digital governance, and community growth for a scalable SaaS platform. Evolved brand voice across digital and social channels to enhance audience connections. Directed brand management, established operational infrastructure, and developed sustainable marketing systems to drive measurable growth.
Developed and managed website content, blog publication, and social media marketing campaigns to engage targeted audiences and drive traffic. Supported integrated marketing initiatives with the CPG organization, enhancing digital presence and driving revenue growth.
Developed and executed a comprehensive social media strategy across Facebook, Twitter, Pinterest, Google+, and YouTube to enhance brand visibility and audience engagement; planned targeted social media campaigns and content calendars.
Education
Certifications and awards
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