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Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling. Over more than a decade I’ve led social media, content systems, and governance for scalable company and consumer brands, focusing on measurable growth and authentic audience engagement. I thrive on cross-functional collaboration, data-driven decision-making, and the development of AI-enabled workflows to increase efficiency and output while preserving brand integrity in evolving digital landscapes.…Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling. Over more than a decade I’ve led social media, content systems, and governance for scalable company and consumer brands, focusing on measurable growth and authentic audience engagement. I thrive on cross-functional collaboration, data-driven decision-making, and the development of AI-enabled workflows to increase efficiency and output while preserving brand integrity in evolving digital landscapes.

Nichole Baracco

PRO

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling. Over more than a decade I’ve led social media, content systems, and governance for scalable company and consumer brands, focusing on measurable growth and authentic audience engagement. I thrive on cross-functional collaboration, data-driven decision-making, and the development of AI-enabled workflows to increase efficiency and output while preserving brand integrity in evolving digital landscapes.…Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling. Over more than a decade I’ve led social media, content systems, and governance for scalable company and consumer brands, focusing on measurable growth and authentic audience engagement. I thrive on cross-functional collaboration, data-driven decision-making, and the development of AI-enabled workflows to increase efficiency and output while preserving brand integrity in evolving digital landscapes.

Next availability:

April 1, 2026

Canada

Hello! I’m Nicole Baracco, a marketing leader who builds digital brands through strategic audience growth and thoughtful storytelling. Over more than a decade I’ve led social media, content systems, and governance for scalable company and consumer brands, focusing on measurable growth and authentic audience engagement.

I thrive on cross-functional collaboration, data-driven decision-making, and the development of AI-enabled workflows to increase efficiency and output while preserving brand integrity in evolving digital landscapes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Social Strategy and Community Growth at IHUBApp

August 20, 2025 - Present

Lead social media strategy, digital governance, and community growth for a scalable SaaS platform. Evolved brand voice across digital and social channels to enhance audience connections. Directed brand management, established operational infrastructure, and developed sustainable marketing systems to drive measurable growth.

Founder and CEO at AIM Social Media Marketing

October 20, 2014 - September 20, 2025

Over saw end-to-end marketing strategy, team leadership, and operational infrastructure while managing over 15 active client accounts with recurring monthly retainers.

Marketing Specialist at Pure Flavor Farms

October 20, 2023 - January 20, 2024

Developed and managed website content, blog publication, and social media marketing campaigns to engage targeted audiences and drive traffic. Supported integrated marketing initiatives with the CPG organization, enhancing digital presence and driving revenue growth.

Community Leader at Reach Rachel Pedersen | Social Media United

December 1, 2019 - May 1, 2022

Selected as a Lead Ambassador within a professional community of social media managers and digital marketing professionals. Increased member engagement through proactive moderation and visible leadership presence.

Community Leader at Dreamscape Superior Landscaping

December 1, 2019 - May 1, 2022

Developed and executed a comprehensive social media strategy across Facebook, Twitter, Pinterest, Google+, and YouTube to enhance brand visibility and audience connection.

Community Leader at Rachel Pedersen | Social Media United

December 1, 2019 - May 31, 2022

Selected as a Lead Ambassador within a professional community of social media managers; increased member engagement through proactive moderation, mentoring, and guidance on social media strategy, content planning, and audience growth.

Social Media Manager at Dreamscape Superior Landscaping

December 1, 2019 - May 31, 2022

Developed and executed a comprehensive social media strategy across Facebook, Twitter, Pinterest, Google+, and YouTube to enhance brand visibility and audience engagement; planned targeted social media campaigns and content calendars.

Writer at Defying Shadows Website

January 1, 2014 - June 25, 2025

Founded and led a mission-driven digital publication focusing on mental health awareness, education, and community support; directed content strategy and long-term editorial development; authored and edited articles aligned with brand voice to strengthen community connections.