Growth Marketing Manager at Melodie Music

Designed and executed paid social and growth campaigns delivering hundreds of monthly B2C conversions, boosting engagement and subscriber base. Developed localised content and email strategies that increased engagement and retention. Built cross-functional alignment with sales to generate high-value enterprise B2B leads and partnerships. Directed end-to-end lifecycle growth initiatives spanning acquisition, onboarding, and retention.

Senior Growth Marketing Manager at SiteMate

Grew thousands of organic leads across APAC, NA, and EU through localised SEO and content strategies. Led the SEO and content team, growing organic traffic and improving website performance for key market segments and regions. Analysed ecosystem gaps & optimised conversion funnels via A/B testing & activation experiments. Partnered with regional teams to ensure product-market fit and localised growth strategies.

Digital Marketing Manager ANZ at The Access Group

Spearheaded SEM, SEO, and campaign execution to generate Marketing Qualified Leads (MQLs). Managed multi-channel go-to-market launches across ANZ, coordinating content and partnerships. Transitioned and scaled marketing automation platforms to improve nurturing and reporting.

Growth Marketing Manager at Get Busy

Managed growth marketing for SaaS products across global markets; user base exceeded 8,000+. Led acquisition, onboarding, and retention strategies to improve activation and LTV. Collaborated with product to prioritise features and community-driven improvements.

Head of Growth at Academy Xi

Directed a small growth team, delivering revenue increases through content, partnerships, and campaigns. Built dashboards to analyse user behavior, engagement, and campaign ROI. Orchestrated community activations and content seeding strategies tailored to local audiences.

Platform & Growth Manager at Nvoi

Overhauled onboarding flow, increasing job posting rate by 400%. Prioritised features and product changes for dev and design teams. Implemented analytics frameworks to track funnel health and optimise acquisition/retention. Launched re-engagement campaigns via lifecycle emails, driving user retention.

Growth & Product Marketing Manager at AirTasker

Key driver in scaling Airtasker to 1M+ users and tasks. Owned SEO, CRO, and UX optimisation for platform growth and retention. Curated and managed content strategy (blogs, landing pages, technical audits). Coordinated community initiatives, creator engagement, and localised partnerships.

Growth Marketing Manager at GETBUSY

Directed global acquisition and lifecycle programs for a listed SaaS. Lifecycle Marketing: Overhauled onboarding and retention loops, increasing user activation by 100% and LTV by 300% (from 0 -> 1). Global Growth: Managed acquisition channels across UK, USA, and ANZ, scaling user growth by 20% while maintaining stable CAC.