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Full-funnel growth operator with 8+ years building paid acquisition, CRM, lifecycle, and conversion systems across sports, legal, finance, healthcare, and subscription businesses. Personally managed $500K+ in ad spend and influenced $2M+ in combined revenue through owned ventures and client campaigns, while building a warm, first-party lead engine and subscription-focused retention growth. I combine media buying with hands-on funnel architecture, marketing automation, direct-response copy, and lifecycle strategy—turning acquisition into durable revenue growth through testing, segmentation, win-backs, upsells, and analytics-driven optimization.…Full-funnel growth operator with 8+ years building paid acquisition, CRM, lifecycle, and conversion systems across sports, legal, finance, healthcare, and subscription businesses. Personally managed $500K+ in ad spend and influenced $2M+ in combined revenue through owned ventures and client campaigns, while building a warm, first-party lead engine and subscription-focused retention growth. I combine media buying with hands-on funnel architecture, marketing automation, direct-response copy, and lifecycle strategy—turning acquisition into durable revenue growth through testing, segmentation, win-backs, upsells, and analytics-driven optimization.

Nicholas Vartanian

Performance Marketer, Digital Marketer, Marketing Automation Specialist, +2

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Full-funnel growth operator with 8+ years building paid acquisition, CRM, lifecycle, and conversion systems across sports, legal, finance, healthcare, and subscription businesses. Personally managed $500K+ in ad spend and influenced $2M+ in combined revenue through owned ventures and client campaigns, while building a warm, first-party lead engine and subscription-focused retention growth. I combine media buying with hands-on funnel architecture, marketing automation, direct-response copy, and lifecycle strategy—turning acquisition into durable revenue growth through testing, segmentation, win-backs, upsells, and analytics-driven optimization.…Full-funnel growth operator with 8+ years building paid acquisition, CRM, lifecycle, and conversion systems across sports, legal, finance, healthcare, and subscription businesses. Personally managed $500K+ in ad spend and influenced $2M+ in combined revenue through owned ventures and client campaigns, while building a warm, first-party lead engine and subscription-focused retention growth. I combine media buying with hands-on funnel architecture, marketing automation, direct-response copy, and lifecycle strategy—turning acquisition into durable revenue growth through testing, segmentation, win-backs, upsells, and analytics-driven optimization.

Available to hire

Full-funnel growth operator with 8+ years building paid acquisition, CRM, lifecycle, and conversion systems across sports, legal, finance, healthcare, and subscription businesses. Personally managed $500K+ in ad spend and influenced $2M+ in combined revenue through owned ventures and client campaigns, while building a warm, first-party lead engine and subscription-focused retention growth.

I combine media buying with hands-on funnel architecture, marketing automation, direct-response copy, and lifecycle strategy—turning acquisition into durable revenue growth through testing, segmentation, win-backs, upsells, and analytics-driven optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Growth Marketing Lead at Lock In Your Wins

November 1, 2024 - Present

Built and scaled a recurring sports membership business using Meta Ads, direct-response creative, lifecycle marketing, and subscription funnel optimization. Grew the brand to 8,000+ community members and built a database of 20,000+ warm leads via paid acquisition, Instagram DM automation, referrals, and CRM segmentation. Engineered a 9-stage system connecting Meta Ads, Instagram DMs, ManyChat, GoHighLevel, SMS/email sequences, landing pages, checkout, and membership onboarding. Owned full-funnel performance including creative testing, CRO, offer/pricing experiments, attribution, and retention tactics such as onboarding, win-back, upsells, and affiliate campaigns. Deployed AI-assisted workflows to reduce manual follow-up and accelerate lead response; implemented automation across acquisition-to-renewal journeys. Sent 7M+ SMS messages across acquisition and lifecycle campaigns.

Founder & Performance Marketing Strategist at New Wave Marketing LLC

February 1, 2021 - Present

Planned and executed lead-generation campaigns for personal injury law firms, chiropractors, loan officers, financial services businesses, and subscription brands. Supported clients including Big Ben Lawyers, Angel Reyes & Associates, and House America Financial with paid acquisition, landing pages, lead routing, CRM automation, and follow-up systems. Managed 20+ client relationships as primary point for onboarding, strategy, reporting, and optimization. Built conversion-focused landing pages and omnichannel nurture systems across SMS, email, voicemail, retargeting, and CRM pipelines to improve lead quality and speed-to-contact.

Co-Founder & Growth Marketing Lead at Taking Wall Street

April 1, 2020 - January 1, 2023

Built acquisition and retention programs for a subscription-based financial education community combining paid social, organic content, automated onboarding, and member engagement. Developed recurring-revenue funnels, segmented nurture campaigns, and lifecycle systems to increase activation, retention, and LTV. Created direct-response offers and landing pages for finance-focused audiences while coordinating growth initiatives across marketing and operations.