Available to hire
I’m Nicholas Walter, a strategic, analytical marketing leader with a track record of building high-performing teams and delivering growth across B2B and B2C, fintech, and professional services. I thrive on balancing big-picture strategy with hands-on execution, and I enjoy mentoring cross-functional teams to meet ambitious commercial goals in collaborative, results-oriented environments.
With a multi-functional background on both client and agency sides, I have led global campaigns, brand development, performance marketing, lifecycle management, and data-driven activation across owned, earned and paid channels. I’m excited to bring senior marketing leadership to a tech-centric organization that values growth, experimentation, and measurable impact.
Skills
Experience Level
Expert
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Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing (FT contract) at Provide Finance
December 1, 2023 - PresentLed marketing transformation across owned, earned and paid channels; optimized performance marketing, ABM, product marketing, demand generation, and acquisition/retention campaigns. Redeveloped the company website with improved UI/UX, content, and SEO; ensured optimal tracking and attribution. Upskilled the marketing team, refreshed brand messaging, and expanded digital and event outreach; collaborated cross-functionally with tech, development, product, and compliance; produced on/offline content such as thought leadership pieces and collateral; managed PR and collateral production.
Marketing Director (Acting) at Hackstons
November 1, 2023 - October 7, 2025Short-term contract overseeing global marketing direction, branding, and demand generation; led campaign planning, cross-channel execution, and ROI analysis for tangible asset investments.
Senior Digital Marketing Manager at ThinkMarkets
March 1, 2023 - October 7, 2025Led global marketing strategy for D2C, B2B and institutional channels; oversaw website (Kentico), brand studio, content, SEO, CRM (Pardot/MCAE, later Marketing Cloud) and performance/paid campaigns. Managed 2,200+ pages across 22 cultures and 17 languages with 5 regulatory jurisdictions; drove app relaunch, new asset classes, and regional expansion; built and managed teams across content, SEO, CRM, and performance marketing.
Marketing Manager at Basset & Gold
June 1, 2019 - October 7, 2025Established UK start-up marketing function; optimized MQL>SQL conversion, lead conversion, ABM and retention; expanded the marketing team and implemented audience-based campaigns across social and search to grow revenue and ROI.
Senior Digital Project Manager at PHASE II International
April 1, 2017 - October 7, 2025Delivered large-scale digital initiatives for US pharma clients, including SaaS KOL platforms, HCP hubs, and global e-R&D portals; led global web projects and disease-area hubs to improve information access for clinicians, KOLs and patients.
Digital Operations Manager at The Help Agency
August 1, 2014 - October 7, 2025Led digital growth for NFP, charity, public sector and healthcare clients; directed site development, campaign execution, digital transformation, and outreach; consistently achieved KPIs for awareness, engagement, donations and recruitment.
Senior Digital Marketing Manager at ThinkMarkets
July 1, 2019 - March 1, 2023Led global campaigns for brand growth, demand generation, onboarding, funding and trading across 21+ territories, managed website, brand studio, marketing team, and global relaunch of trading app; improved organic traffic and regional market content.
Marketing Manager at Basset & Gold
May 1, 2017 - June 1, 2019Established and built UK start-up marketing department, optimized lead conversion, ABM and retention; expanded team and built look-alike audiences for multi-channel campaigns.
Senior Digital Project Manager at PHASE II International
September 1, 2014 - April 1, 2017Delivered large-scale digital pharma campaigns and web projects including KOL intelligence platform and global hubs for disease areas; targeted HCPs, KOLs, clinicians and patients.
Digital Operations Manager at The Help Agency
March 1, 2007 - August 1, 2014Led digital growth for NFP, Charity, Public Sector and Healthcare clients; delivered site development, digital transformation and outreach communications; consistently achieved KPIs across brand, awareness and acquisition.
Senior Digital Marketing Manager (formerly Marketing Manager) at ThinkMarkets
July 1, 2019 - March 31, 2023Led global marketing strategy for B2B/B2C across 21 territories; built and managed teams for content, SEO, CRM (Pardot/MCAE then Marketing Cloud), performance marketing and app onboarding; oversaw a 2.8k-page site, 17 languages, 5 jurisdictions; delivered a 73% YoY increase in organic traffic and relaunched the trading app with new asset classes.
Digital Project Manager at PHASE II International
September 1, 2014 - April 30, 2017Delivered large-scale digital projects for US pharma clients, including SaaS KOL intelligence platform, HCP hubs and global e-R&D portals; led multi-regional campaigns and digital hubs to improve access to information for HCPs, KOLs and patients.
Education
CIM Professional Marketing at Chartered Institute of Marketing
January 11, 2030 - October 7, 2025French, Government & Politics at Mander Portman and Woodward College
January 11, 2030 - October 7, 2025Education - The Oratory School at The Oratory School, Oxfordshire
January 11, 2030 - October 7, 2025Chartered Institute of Marketing (CIM) – Marketing Professional at Chartered Institute of Marketing (CIM)
January 11, 2030 - December 22, 2025French, Government & Politics at Mander Portman and Woodward College
January 11, 2030 - December 22, 2025CIM Professional (Chartered Institute of Marketing) at Chartered Institute of Marketing
January 11, 2030 - March 10, 2026Google Ads Certification at Google Ads Certification Program
January 11, 2030 - March 10, 2026Google Analytics Certification at Google Analytics Academy
January 11, 2030 - March 10, 2026French, Government & Politics (A-levels) at Mander Portman and Woodward College
January 11, 2030 - March 10, 2026Secondary Education at The Oratory School
January 11, 2030 - March 10, 2026Qualifications
CIM Professional Marketing
January 11, 2030 - October 7, 2025Google Ads Certification
January 11, 2030 - October 7, 2025Google Analytics Certification (GA4)
January 11, 2030 - October 7, 2025French, Government & Politics
January 11, 2030 - October 7, 2025Chartered Institute of Marketing (CIM) - CIM Marketing Professional
January 11, 2030 - December 22, 2025Google Ads Certification
January 11, 2030 - December 22, 2025Google Analytics Certification
January 11, 2030 - December 22, 2025Chartered Institute of Marketing (CIM) Professional
January 11, 2030 - March 10, 2026Google Ads Certification
January 11, 2030 - March 10, 2026Google Analytics Certification
January 11, 2030 - March 10, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
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Intermediate
Intermediate
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