Nicolás Aparicio Peña

Managed social media presence and digital content creation to support brand and sales; improved customer engagement and loyalty.

Managed social media content creation, digital communications strategy, and events for ZARA; created digital content, improved customer service and shopping experience; applied sales techniques and customer loyalty strategies; gained skills in campaign management, content creation, and engagement optimization.

Supervised and coordinated student groups in a structured environment. Demonstrated quick, real-time decision-making and maintained constant communication with students and the internal team.