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Creative data-driven marketing professional with 7+ years growing DTC and CPG brands through creative strategy, performance optimization, and strategic planning. Proven ability to drive up to 350% YoY revenue growth and brand engagement by 200% with budgets up to $200k.…

Nicolas Buonasora

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Creative data-driven marketing professional with 7+ years growing DTC and CPG brands through creative strategy, performance optimization, and strategic planning. Proven ability to drive up to 350% YoY revenue growth and brand engagement by 200% with budgets up to $200k.…

Available to hire

Creative data-driven marketing professional with 7+ years growing DTC and CPG brands through creative strategy, performance optimization, and strategic planning. Proven ability to drive up to 350% YoY revenue growth and brand engagement by 200% with budgets up to $200k.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Korean

Advanced

Work Experience

Head of Marketing at SWRL

November 1, 2024 - Present

Generated 110+ restaurant and bar leads through strategic brand activations and partnerships, accelerating U.S. market entry. Spearheaded GTM strategy and brand positioning for a new Korean hard seltzer brand, grounding decisions in customer insights and competitive analysis. Developed strategic brand event roadmap to drive awareness and trial, integrating with paid media and influencer campaigns. Co-led investor storytelling and materials development, contributing to successful pre-launch fundraising round.

Client Strategy Manager at Jetfuel Agency

August 31, 2024 - July 9, 2025

Led full-funnel creative and media strategy for 6+ D2C brands across TikTok, Meta, Google, and Lifecycle, optimizing CAC, ROAS, and CVR. Drove 350% YoY revenue growth for Perfect Snacks by executing structured data-driven creative testing and JTBD-aligned messaging. Scaled winning ad variants by testing hook rates, CTR, and completion rates for Tate’s Bake Shop, resulting in 30% MoM revenue growth. Increased client satisfaction by 65% through strategic stakeholder alignment and revamped creative briefing processes.

Account Manager at Yoke Network

June 30, 2023 - July 9, 2025

Drove 30%+ improvement in CPI by optimizing ad targeting and creative strategy based on real-time performance analysis. Boosted ROAS by 200%+ for 7 mobile app clients through iterative testing and deep analysis of audience behavior and funnel metrics. Tracked and reported on $200K+ monthly ad spend, influencing clients to scale budgets by up to 550% through performance reviews. Fueled 50%+ growth in TikTok Shop sales by pioneering creative strategies and harnessing viral User Generated Content.

Global Marketing Assistant at AXIS-Y

February 28, 2022 - July 9, 2025

Led creative ideation and execution of a performance-focused influencer and social strategy to drive 125% YoY revenue growth. Owned influencer relationships and creative production management, delivering 5M+ views with high-performing, platform-native content. Grew Instagram following by over 10% in 5 months through an optimized content strategy with a focus on an influencer-affiliate program. Balanced brand storytelling with performance goals, refining hooks and concepts to optimize viewer retention and conversion.

Social Media Manage (Volunteer) at Hate Is A Virus

July 31, 2022 - July 9, 2025

Secured a 560% increase in Instagram following by leading and executing social media campaigns within one year. Raised $1 million USD to support Asian American/Pacific Islander led organizations. Managed end-to-end social media influencer collaborations to promote the anti-racism message and merchandise sales. Engaged with the community daily to ensure consistent messaging and handled inquiries on social media platforms.

Junior Operations Associate (Freelance contract) – Events and Inventory at MediaRadar

April 30, 2020 - July 9, 2025

Led outreach efforts to collect data from B2B events, fulfilling direct requests from the company CEO. Addressed special requests from the client service team to ensure satisfaction among company clientele.

Account Associate (Freelance contract) at Agent3

August 31, 2019 - July 9, 2025

Led the creative strategy of digital ads and landing pages for Salesforce, including authoring copy for A/B testing to drive 50+ warm leads. Developed email newsletters via Marketo and Figma to provide actionable insights for clients’ marketing and sales teams.