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Hi, I'm Nicola Gibson, a marketing consultant with over ten years of experience specialising in omni-channel marketing, brand development, and creating content that truly converts. I've had the privilege of working with a range of clients from global corporations to start-ups, helping them scale their businesses through data-driven and results-oriented strategies. I have a passion for crafting tailored marketing initiatives across social media, email, PPC, and more. Whether it’s boosting digital presence or securing investments, I pride myself on delivering innovative solutions that align with my clients' goals and foster long-term success.…Hi, I'm Nicola Gibson, a marketing consultant with over ten years of experience specialising in omni-channel marketing, brand development, and creating content that truly converts. I've had the privilege of working with a range of clients from global corporations to start-ups, helping them scale their businesses through data-driven and results-oriented strategies. I have a passion for crafting tailored marketing initiatives across social media, email, PPC, and more. Whether it’s boosting digital presence or securing investments, I pride myself on delivering innovative solutions that align with my clients' goals and foster long-term success.

Nicola Gibson

Digital Marketer, Marketer, Social Media Manager, +4

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Hi, I'm Nicola Gibson, a marketing consultant with over ten years of experience specialising in omni-channel marketing, brand development, and creating content that truly converts. I've had the privilege of working with a range of clients from global corporations to start-ups, helping them scale their businesses through data-driven and results-oriented strategies. I have a passion for crafting tailored marketing initiatives across social media, email, PPC, and more. Whether it’s boosting digital presence or securing investments, I pride myself on delivering innovative solutions that align with my clients' goals and foster long-term success.…Hi, I'm Nicola Gibson, a marketing consultant with over ten years of experience specialising in omni-channel marketing, brand development, and creating content that truly converts. I've had the privilege of working with a range of clients from global corporations to start-ups, helping them scale their businesses through data-driven and results-oriented strategies. I have a passion for crafting tailored marketing initiatives across social media, email, PPC, and more. Whether it’s boosting digital presence or securing investments, I pride myself on delivering innovative solutions that align with my clients' goals and foster long-term success.

Available to hire

Hi, I’m Nicola Gibson, a marketing consultant with over ten years of experience specialising in omni-channel marketing, brand development, and creating content that truly converts. I’ve had the privilege of working with a range of clients from global corporations to start-ups, helping them scale their businesses through data-driven and results-oriented strategies.

I have a passion for crafting tailored marketing initiatives across social media, email, PPC, and more. Whether it’s boosting digital presence or securing investments, I pride myself on delivering innovative solutions that align with my clients’ goals and foster long-term success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Brand & Marketing Manager at Ambl

March 1, 2022 - September 30, 2023

Led marketing department for a B2B SaaS platform from inception to launch, securing £2.3m in investment and +20,000 registered users pre-launch through targeted PPC and partnerships. Created omni-channel marketing strategy resulting in 1.2m organic reach and grew Instagram to 25k followers in 1.5 years with a 1540% increase in engagement. Managed cross-functional teams aligning marketing with business goals, and developed email automation strategies achieving a 15% conversion lift.

Marketing & Branding Consultant at Bloss

March 1, 2021 - March 31, 2022

Led B2B and B2C digital marketing strategy growing user base organically to 15,000 in year one, contributing to £1 million pre-seed investment. Developed social media strategy, growing Instagram to 30,000 followers in 12 months. Managed content creation and copywriting. Secured strategic partnerships and delivered high-ROI influencer campaigns. Executed data-driven CRM and analysed campaigns to optimise performance. Collaborated with CEO and teams to launch omni-channel marketing boosting brand awareness nationally and globally.

Digital Marketing Agency Specialist at CEEK

January 1, 2020 - March 31, 2021

Managed portfolio of 20+ clients delivering bespoke digital marketing strategies and driving lead generation via PPC and organic growth. Executed PPC campaigns on Google Ads and Facebook Ads with ROI improvements of +15 ROAS. Led social media and content strategy to improve engagement and audience reach. Managed and optimised email marketing campaigns.

Marketing & Branding Consultant at Freelance

January 1, 2020 - June 17, 2024

Tailored bespoke marketing services including omni-channel strategy, social media management, PPC, email marketing, SEO, PR blog writing, and website development. Designed and implemented B2B and B2C lead generation strategies, increasing client lead volume and assisting in closing a £5m investment within 4 months. Managed social media accounts to enhance digital presence, notably growing a client’s B2B LinkedIn by over 200% in 3 months. Created and managed content marketing campaigns to boost engagement and lead conversion.

Senior Account Manager at Deliveroo

January 1, 2016 - December 31, 2018

Managed key accounts focusing on marketing strategies and client relationships to drive growth and sales improvements.

Leader of Student Marketing & Sales Team at Red Bull

January 1, 2013 - December 31, 2016

Led student marketing and sales initiatives, boosting brand presence and product sales within the student demographic.