Social Media Strategist and Content Specialist experienced in driving growth across Instagram, TikTok, and YouTube through data driven content and platform specific strategies. Proven track record of increasing engagement, watch time, and reach by leveraging analytics, SEO, and audience insights. Skilled in end-to-end social media management, including content planning, short-form video production, performance tracking, and optimization. Experienced collaborating with national brands to execute high performing campaigns aligned with business goals and target audiences. HubSpot Academy certified in Social Media Marketing, with a strong foundation in content strategy, performance metrics, and digital campaign optimization. Passionate about creating content that not only captures attention but converts into meaningful engagement and brand growth. Open to opportunities in social media strategy, content management, and digital marketing.

Nicole Estrella

Social Media Strategist and Content Specialist experienced in driving growth across Instagram, TikTok, and YouTube through data driven content and platform specific strategies. Proven track record of increasing engagement, watch time, and reach by leveraging analytics, SEO, and audience insights. Skilled in end-to-end social media management, including content planning, short-form video production, performance tracking, and optimization. Experienced collaborating with national brands to execute high performing campaigns aligned with business goals and target audiences. HubSpot Academy certified in Social Media Marketing, with a strong foundation in content strategy, performance metrics, and digital campaign optimization. Passionate about creating content that not only captures attention but converts into meaningful engagement and brand growth. Open to opportunities in social media strategy, content management, and digital marketing.

Available to hire

Social Media Strategist and Content Specialist experienced in driving growth across Instagram, TikTok, and YouTube through data driven content and platform specific strategies. Proven track record of increasing engagement, watch time, and reach by leveraging analytics, SEO, and audience insights.

Skilled in end-to-end social media management, including content planning, short-form video production, performance tracking, and optimization. Experienced collaborating with national brands to execute high performing campaigns aligned with business goals and target audiences.

HubSpot Academy certified in Social Media Marketing, with a strong foundation in content strategy, performance metrics, and digital campaign optimization.

Passionate about creating content that not only captures attention but converts into meaningful engagement and brand growth. Open to opportunities in social media strategy, content management, and digital marketing.

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Language

English
Fluent

Work Experience

Digital Content Creator & UGC Strategist at Freelance
January 1, 2023 - Present
Freelance digital content creator increasing engagement and viewership for Instagram, TikTok, and YouTube; produced end-to-end content for national brand campaigns with a focus on UGC, optimization for platform trends, and audience-targeted messaging. Generated significant reach and improved retention through data-driven content strategies including SEO-optimized captions and keyword-driven hooks. Supported large-scale campaigns and paid social initiatives for brands including L’Oréal, NeuroGenA, and Kiel's.
UGC Content Creator at L’Oréal
July 1, 2025 - Present
Created UGC content as part of national brand campaigns; produced end-to-end content production including procurement, filming, editing, and submission; met campaign deadlines while maintaining platform-native storytelling. Recognized for execution quality; collaborated with internal teams to guide other creators.
Retainer Creative Strategist & Content Creator at Pretty Little Litter
November 1, 2024 - Present
Led monthly retainer-based content production, managing concept development, filming, editing, revisions, and final delivery. Developed campaign-specific concepts aligned with brand objectives and platform best practices; executed revisions and re-filming as needed; delivered timely content and assets for ongoing campaigns.

Education

Bachelor of Science in Kinesiology at University of Illinois - Chicago (UIC)
January 11, 2030 - December 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail