I’m Nicole Chai, a Senior Product Designer based in London with 8 years of product design experience and a recent focus on AI-driven products in cybersecurity. I’ve led design for AI agent and assistant experiences end to end—translating complex workflows into intuitive interfaces, building evaluation and guardrails, and helping teams ship features that feel trustworthy in real-world use. Alongside my work in security SaaS, I founded Nouri, an AI-powered nutrition app where I learned the full product lifecycle the hard way—from idea to UX and information architecture. I also enjoy platform-level design, research, and usability testing, and I regularly work at the intersection of conversational UI, explainability, and human-in-the-loop product decisions.

Nicole Chai

I’m Nicole Chai, a Senior Product Designer based in London with 8 years of product design experience and a recent focus on AI-driven products in cybersecurity. I’ve led design for AI agent and assistant experiences end to end—translating complex workflows into intuitive interfaces, building evaluation and guardrails, and helping teams ship features that feel trustworthy in real-world use. Alongside my work in security SaaS, I founded Nouri, an AI-powered nutrition app where I learned the full product lifecycle the hard way—from idea to UX and information architecture. I also enjoy platform-level design, research, and usability testing, and I regularly work at the intersection of conversational UI, explainability, and human-in-the-loop product decisions.

Available to hire

I’m Nicole Chai, a Senior Product Designer based in London with 8 years of product design experience and a recent focus on AI-driven products in cybersecurity. I’ve led design for AI agent and assistant experiences end to end—translating complex workflows into intuitive interfaces, building evaluation and guardrails, and helping teams ship features that feel trustworthy in real-world use.

Alongside my work in security SaaS, I founded Nouri, an AI-powered nutrition app where I learned the full product lifecycle the hard way—from idea to UX and information architecture. I also enjoy platform-level design, research, and usability testing, and I regularly work at the intersection of conversational UI, explainability, and human-in-the-loop product decisions.

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Work Experience

Senior Product Designer, AI Features and Platform at Immersive
January 1, 2025 - August 1, 2026
Owned end-to-end design for the AI Agent Lab, where security teams tune a live AI agent across real tasks to build cost-efficient agent capability. Designed a live multi-channel crisis-simulation feed (email, news, social, chat) with in-character AI personas; owned design for an AI reporting assistant that turns raw data into manager-ready summaries and predictions; and led platform-level IA by restructuring navigation from module-first to outcome-first.
Founder & Product Designer at Nouri
January 1, 2025 - Present
Founded and designed an AI-powered nutrition app, owning product decisions end to end across AI feature design, UX, and information architecture. Built the experience around an AI-driven workflow and shaped how users interact with recommendations, tracking, and guidance.
Senior UX Designer at Vodafone UK
February 1, 2022 - January 1, 2024
Led product and journey redesign work, including purchase journey improvements (PDP-to-checkout progression and conversion gains) and shipped an e-commerce comparison tool that improved add-to-basket and conversion among engaged users. Set up team user testing practice with weekly design critiques to drive iterative improvements.
Earlier: Digital Designer / UX/UI and Design Systems at Novicell UK
January 1, 2020 - January 1, 2022
Created UX/UI and design systems for clients including the British Dental Association and Sinclair Pharma, supporting consistent, scalable product design across teams and touchpoints.
Senior Digital Designer at Hylink UK
January 1, 2019 - January 1, 2020
Produced digital design across multiple brands and contexts, supporting projects for the Berkeley Group, Manchester Airport, Shaftesbury, and Selfridges, including UX/UI and visual design for web experiences and product surfaces.
Product Designer (Freelance) at Freelance
January 1, 2016 - Present
Delivered end-to-end freelance product design for WeChat Mini Programs and startup initiatives for clients including R&F Group, JLL, and other early-stage teams. Supported branding and product design and worked across discovery, UX/UI, and delivery.

Education

MA Communication Design at Kingston University
January 1, 2015 - January 1, 2016

Qualifications

Leadership Essentials and Team & Business Leadership (McKinsey & Company)
January 1, 2024 - September 3, 2026

Industry Experience

Software & Internet, Telecommunications, Healthcare, Professional Services, Retail, Other