I'm Nicole Chu, a Product Designer based in Singapore, specializing in UX design, product strategy, and user research. Over 6+ years, I've designed user-centered experiences across environmental and digital contexts, and I'm now focused on UX and product design. I'm skilled in interaction and visual design, translating complex requirements into accessible solutions. I thrive in cross-functional collaboration and turning user feedback into high-quality outcomes. See my portfolio at nicolechu.net and feel free to reach out through LinkedIn.…

Nicole Chu

I'm Nicole Chu, a Product Designer based in Singapore, specializing in UX design, product strategy, and user research. Over 6+ years, I've designed user-centered experiences across environmental and digital contexts, and I'm now focused on UX and product design. I'm skilled in interaction and visual design, translating complex requirements into accessible solutions. I thrive in cross-functional collaboration and turning user feedback into high-quality outcomes. See my portfolio at nicolechu.net and feel free to reach out through LinkedIn.…

Available to hire

I’m Nicole Chu, a Product Designer based in Singapore, specializing in UX design, product strategy, and user research. Over 6+ years, I’ve designed user-centered experiences across environmental and digital contexts, and I’m now focused on UX and product design.

I’m skilled in interaction and visual design, translating complex requirements into accessible solutions. I thrive in cross-functional collaboration and turning user feedback into high-quality outcomes. See my portfolio at nicolechu.net and feel free to reach out through LinkedIn.

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Language

English
Fluent

Work Experience

Digital Marketer at Starlight Building Maintenance Services (S) Pte Ltd
July 1, 2025 - Present
Plan, design, and publish social media content for ongoing and completed projects across Instagram, Facebook, and LinkedIn, tailoring formats, captions, and hashtags for each platform to maximise reach and engagement. Coordinate on-site photo shoots, capturing project imagery to support storytelling and visual brand consistency. Track basic performance metrics to identify high-performing content themes and inform future posts.
Freelance Product & Web Designer at Gratus Investment Management Pte Ltd
January 1, 2025 - Present
Conducted competitive analysis to benchmark industry standards and identify opportunities for differentiation in the investment management space. Designed and built responsive Squarespace website, implementing best practices for information architecture, visual hierarchy, and user journey optimization. Developed comprehensive handover package including Squarespace setup documentation, content guidelines, brand standards, and training materials to enable independent site management.
Senior Landscape Architect at Grant Associates
July 1, 2024 - July 1, 2025
Served on the core design team for the Grand Hyatt landscape (Gold Award, SILA SLAA 2025 – Hotel and Resorts category), leading contributions in research, concept development, iteration, and stakeholder presentations. Led design for large-scale hospitality and public realm projects, balancing user needs, technical constraints, and commercial goals in complex stakeholder environments. Guided concept development through to detailed design, coordinating with engineers, consultants, and client teams to deliver buildable, high-quality experiences. Mentored junior designers on design craft, documentation quality, and project delivery processes.
Landscape Architect at Grant Associates
September 1, 2019 - July 1, 2024
Translated qualitative user insights and site observations into spatial journeys, flows, and wayfinding that improved user experience in physical environments. Developed visually compelling design narratives, drawings, and presentations that aligned project teams around shared goals. Managed coordination with consultants and contractors to ensure design intent was preserved through construction.

Education

Master of Landscape Architecture at University of Sheffield
January 11, 2030 - January 1, 2019
Professional Certificate in UX Design and Product Management at Nanyang Technological University
July 28, 2025 - November 15, 2025

Qualifications

Professional Certificate in UX Design and Product Management
July 28, 2025 - November 15, 2025
Accredited Landscape Architect
January 1, 2023 - December 31, 2026

Industry Experience

Travel & Hospitality, Real Estate & Construction, Professional Services, Financial Services, Media & Entertainment
    paper NTU PACE Website Redesign

    Designed web product interfaces for an MVP comprising a landing page and a course search page, implemented using Vibe coding. Focused on user flows, visual hierarchy, and clean interface design.

    paper Gratus Website Design

    • Designed responsive web application and marketing landing pages in Figma, creating clean, modern interfaces that communicate product value and drive lead generation.
    • Created user flows, wireframes, and interactive prototypes to define navigation, layout, and interaction patterns for web products and landing pages.
    • Designed UI layouts and interactive page interfaces including navigation, CTAs, forms, and content sections for lead generation and product pages.
    • Developed visual designs with strong typography, color systems, and layout hierarchy to guide user attention and improve conversion.
    • Created comprehensive design documentation including component specifications, typography guidelines, visual standards, and UI patterns to ensure brand and visual consistency across product and marketing.