Founder & Creative Director at Melt Me Candle Co

Built and scaled a direct-to-consumer artisan fragrance brand, managing the full creative pipeline: brand identity, packaging/label design, product storytelling, photography, and digital marketing. Designed cohesive visual branding for 35+ fragrances using Canva and Adobe Creative Cloud, producing packaging, labels, and digital assets for print and digital. Delivered digital guides and assets as downloadable PDFs, optimized for clarity and layout consistency. Produced visual assets for product launches (photography, ad creatives, social templates, marketing materials) aligned to platform best practices. Managed Shopify product pages and e-commerce creative updates, improving clarity, consistency, and customer experience. Led product refinement through quality control testing and customer feedback analysis.

Lead Wedding Photographer at Cashman Pro

Directed high-volume wedding photography sessions with emphasis on composition, lighting, and storytelling. Managed and trained photographers to ensure consistent quality and company standards. Delivered professional post-production editing and retouching using Adobe tools.

Owner & Lead Photographer, Las Vegas, NV & Pittsburgh, PA at Holdem Studios & Nicole Mastrilli Photography & Designs

Built and operated a full-service photography business specializing in branding, portraits, and events. Led creative direction from concept to delivery: client intake, shoot planning, styling, capture, editing, and export. Created promotional visual assets and social content to support bookings and referral growth.

EDI Specialist at Combined Insurance

Electronic Data Interchange (EDI) specialist: developed and tested file specifications; provided vendor troubleshooting; built macros/automation tools; trained and mentored new hires.