I am a CIM Level 6 qualified Digital Marketing professional with a proven track record of leading organic social media and content strategies for hospitality and travel brands. I excel at turning data and platform insights into engaging campaigns that drive growth, customer loyalty and measurable commercial results. I enjoy collaborating with paid media, PR and creative teams to deliver a consistent brand voice and strong performance. Outside work, I’m a musician and amateur theatre performer who loves event planning and advocating for inclusive culture and neurodiversity in the workplace. I contribute to theatre communities as a publicity manager and enjoy organising company socials and community activities that celebrate creativity and collaboration.

I am a CIM Level 6 qualified Digital Marketing professional with a proven track record of leading organic social media and content strategies for hospitality and travel brands. I excel at turning data and platform insights into engaging campaigns that drive growth, customer loyalty and measurable commercial results. I enjoy collaborating with paid media, PR and creative teams to deliver a consistent brand voice and strong performance. Outside work, I’m a musician and amateur theatre performer who loves event planning and advocating for inclusive culture and neurodiversity in the workplace. I contribute to theatre communities as a publicity manager and enjoy organising company socials and community activities that celebrate creativity and collaboration.

Available to hire

I am a CIM Level 6 qualified Digital Marketing professional with a proven track record of leading organic social media and content strategies for hospitality and travel brands. I excel at turning data and platform insights into engaging campaigns that drive growth, customer loyalty and measurable commercial results. I enjoy collaborating with paid media, PR and creative teams to deliver a consistent brand voice and strong performance.

Outside work, I’m a musician and amateur theatre performer who loves event planning and advocating for inclusive culture and neurodiversity in the workplace. I contribute to theatre communities as a publicity manager and enjoy organising company socials and community activities that celebrate creativity and collaboration.

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Language

English
Fluent

Work Experience

Social & Content Manager (Maternity Cover) at Global Touring
January 1, 2024 - January 1, 2025
Led organic social media strategy across multiple travel brands on Facebook, Instagram, TikTok, LinkedIn and YouTube; developed content plans; managed communities; collaborated with paid media; worked with internal teams to align with brand vision; delivered performance reporting.
Senior Digital Marketing Executive at Clued Upp Games
December 1, 2020 - December 1, 2023
Led multi-channel digital marketing across the business, including social media strategy, email marketing via Klaviyo, PR, influencer and affiliate partnerships; collaborated with product and creative teams; produced content and video assets; monitored KPI performance and reports.
Executive Assistant & Social Media Manager at Sprinkle of Glitter
June 1, 2019 - November 1, 2020
Managed content strategy and daily publishing for social platforms with 10M+ combined followers; designed social assets; coordinated brand partnerships; built WordPress blog; produced analytics and performance reporting.
Marketing Assistant at Towcester Pro-Align
June 1, 2018 - June 1, 2019
Created and managed social content across multiple platforms; wrote blogs and PR materials; supported live events and campaigns; designed marketing assets; supported content assets in collaboration with the marketing team.
Social Media Manager at All Things Management (Now GIANT)
December 1, 2016 - May 1, 2018
Entered the field of social media; head-hunted via personal blog; managed social media content across Facebook, Instagram, Twitter and LinkedIn; visited clients to create content; produced blogs, press releases and monthly digital marketing reports; contributed as a writer.
Social Media Manager at Warners Hotels
February 1, 2025 - Present
Created, implemented and led the organic social media strategy across Warners Hotels and Reserve brands; managed multi-brand propositions and audiences across Facebook, Instagram, LinkedIn and emerging platforms; developed insight-led social plans aligned to brand vision and commercial objectives; oversaw content planning and creation across pillars such as Food & Beverage, Spa, Entertainment and Experiences by visiting hotels and coordinating with staff to capture content for social media.
Senior Digital Marketing Executive at Clued Up Games
December 1, 2020 - December 1, 2023
Led multi-brand organic social media strategy (including paid support) using Sprout Social; planned and delivered email marketing campaigns via Klaviyo; owned PR and influencer activity, including press releases and SEO blogs; managed content pipeline and briefs for creators; led in-house content creator, orchestrated TikTok growth and expanded influencer program to global contributors; delivered regular performance reporting and insights.
Marketing Assistant at Pro-Align
June 1, 2018 - June 1, 2019
Created and managed social content across multiple platforms; wrote blogs, website content and PR materials; supported live events campaigns; designed marketing assets using Adobe Creative Suite.
Marketing Manager at All Things Management (Now GIANT)
December 1, 2016 - May 1, 2018
First role in social media; head-hunted via my personal blog. Supported digital marketing activity for agency retainer clients; managed social media content across Facebook, Instagram, Twitter and LinkedIn; built blogs, press releases, infographics and email campaigns; produced monthly digital marketing reports; contributed as Content Writer for All Things Business magazine.

Education

BA (Hons) Musical Theatre (2:1) at University of Chester
September 1, 2013 - May 1, 2016
BTEC National Diploma/Certificate in Musical Theatre (DDM) at Northampton College
September 1, 2010 - June 1, 2012
GCSEs including English & BTEC First in Music Production at Sponne School
September 1, 2007 - May 1, 2010
BA (Hons) Musical Theatre at University of Chester
September 1, 2013 - May 1, 2016
BTEC National Diploma/Certificate in Musical Theatre at Northampton College
September 1, 2010 - June 1, 2012
GCSEs (incl. English) & BTEC First in Music Production at Sponne School
September 1, 2007 - May 1, 2010
CIM Level 6 Diploma in Professional Digital Marketing at Chartered Institute of Marketing
January 11, 2030 - March 30, 2026
Google Analytics for Beginners at Google
January 11, 2030 - March 30, 2026
Google Digital Garage - Online Marketing Fundamentals at Google
January 11, 2030 - March 30, 2026
Brand Storytelling - CIM at Chartered Institute of Marketing
January 11, 2030 - March 30, 2026
Brand Experience - CIM at Chartered Institute of Marketing
January 11, 2030 - March 30, 2026
Strategic Marketing Planning - CIM at Chartered Institute of Marketing
January 11, 2030 - March 30, 2026

Qualifications

CIM Level 6 Diploma in Digital Marketing
January 11, 2030 - March 30, 2026
Google Analytics for Beginners
January 11, 2030 - March 30, 2026
Google Digital Garage
January 11, 2030 - March 30, 2026
CIM Level 6 Diploma in Professional Digital Marketing
January 11, 2030 - March 30, 2026
Google Analytics for Beginners
January 11, 2030 - March 30, 2026
Brand Storytelling - CIM
January 11, 2030 - March 30, 2026
Brand Experience - CIM
January 11, 2030 - March 30, 2026
Strategic Marketing Planning - CIM
January 11, 2030 - March 30, 2026
Google Digital Garage - Online Marketing Fundamentals
January 11, 2030 - March 30, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Other