Graphic Designer with 4+ years of experience in branding, visual identity, and digital design. Focused on logo design, brand systems, social media visuals, and print materials. Experience in e-commerce design through a personal Shopify project, with strong attention to clarity and visual consistency.…

Nicole Alicia Pavelescu

Graphic Designer with 4+ years of experience in branding, visual identity, and digital design. Focused on logo design, brand systems, social media visuals, and print materials. Experience in e-commerce design through a personal Shopify project, with strong attention to clarity and visual consistency.…

Available to hire

Graphic Designer with 4+ years of experience in branding, visual identity, and digital design. Focused on logo design, brand systems, social media visuals, and print materials. Experience in e-commerce design through a personal Shopify project, with strong attention to clarity and visual consistency.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Graphic Designer at Drawlife Creative Space SRL
June 1, 2022 - Present
● Designed complete visual identities (logos, brand guidelines, digital & print assets). ● Creative challenge: crafting a cross-cultural visual identity merging regional folk aesthetics with Mexican street-food culture, applying visual storytelling and brand strategy expertise to create a distinctive brand. ● Designed 15+ visual identities and 120+ digital and print assets for clients across food & beverage, retail, professional services sectors, and creative & lifestyle brands.
E-commerce Graphic Designer at Personal Shopify Project
December 1, 2025 - Present
● Built two Shopify e-commerce stores end-to-end, developing full brand identities, page layouts, UX flows. ○ Stores: https://weartailup.com & https://seayou.co ● Designed 300+ illustrated products and cohesive visual collections. ● Created 100+ social media and promotional assets supporting digital marketing efforts. ● Developed a personality-based quiz funnel to support product discovery and customer engagement.
Graphic Designer at Wirestock Inc. (Remote)
February 1, 2025 - June 30, 2025
● Developed 500+ client scenario-based visual and textual assets, including graphics and workflow revisions, to support AI training and accurate information extraction.
Graphic Designer at Freelancer (Remote)
May 1, 2020 - June 30, 2022
● Developed client projects across illustration, branding, and visual design, building expertise in typography, color, layout, and visual storytelling.

Education

Bachelor & Master in Business Administration at ASE Bucharest, Romania
October 1, 2017 - June 1, 2022

Qualifications

Graphic Design Certification – Pixellab
January 1, 2023 - May 31, 2023

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other, Travel & Hospitality
    paper Branding & E-commerce Design

    Portfolio: https://www.twine.net/signin

    This section showcases an e-commerce project developed on Shopify, where I manage the complete visual direction of the brand. The project combines illustration, product design, and digital assets with a focus on user experience and visual storytelling.

    paper Branding & Visual Identity

    Portfolio: https://www.twine.net/signin

    This section presents a complete brand book I created for a local brand. While the visual identity and design elements include text in Romanian, the brand manual itself has been translated into English for international understanding. The project demonstrates my approach to building a comprehensive brand identity, including logo, typography, color systems, and brand applications.

    paper Logo design & Visual applications

    Portfolio: https://www.twine.net/signin

    This section showcases a selection of logo design projects developed for brands across different industries. Each project focuses on creating clear, recognizable logo marks, supported by visual elements that demonstrate real-world applications. The work presented highlights my approach to logo design: simplicity, scalability, and consistency across digital and print environments.