Available to hire
I am a performance-driven marketing professional with hands-on experience across paid media, email automation, and analytics.
I am skilled in Klaviyo, Meta Ads, GA4, and Salesforce, with a background supporting startups, eCommerce brands, and agency projects. I am known for independently driving campaign execution from brief to launch, building workflows, optimizing retention flows, and delivering results with sharp attention to detail.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Marketing Consultant at Krafted Digital
March 1, 2025 - October 15, 2025Managed multi-channel campaigns for 5+ eCommerce and lifestyle brands, improving average ROAS by 28% and lowering CPC by 19% across Meta and Google Ads. Oversaw ad budgets of $2K–$5K per client per month, optimizing creative and targeting to scale acquisition while maintaining positive ROI. Built automated Klaviyo email flows that lifted click-through rates by 18% and contributed to a 22% increase in repeat purchases. Designed high-converting landing pages and coordinated A/B tests that improved on-page conversion by 12%. Delivered performance dashboards via GA4 and Looker Studio to inform content refreshes and quarterly budget reallocation.
Marketing Coordinator at HUB International
March 1, 2023 - October 15, 2025Developed segmented Salesforce and HubSpot email journeys that grew consultation bookings by 17% and increased open rates from 24% to 36%. Partnered with advisors to implement automated follow-ups using behavioral triggers, shortening lead response time by 30%. Conducted compliance reviews of marketing assets under GDPR, CCPA, and FINRA rules, maintaining a 100% audit pass rate. Monitored campaign performance in GA4 and SQL dashboards, identifying funnel drop-offs and reducing unsubscribe rate by 14%.
Marketing Specialist at Jumanji Studio
November 1, 2021 - October 15, 2025Launched lifecycle campaigns in Klaviyo supporting multiple product drops, increasing repeat orders by 11% and maintaining open rates above 38%. Used Shopify analytics to optimize sending timing and audience segmentation, driving a 20% boost in click-through performance. Produced branded visual and written content in Canva and Adobe Illustrator, strengthening brand cohesion and lifting engagement by 15%. Managed influencer outreach that generated 50+ UGC assets, expanding organic reach by 25% and supporting key launch weeks.
Education
Master of Science in Marketing at Florida International University
January 1, 2024 - May 1, 2025Bachelor of Business Administration in International Business at Baruch College
September 1, 2018 - May 1, 2022Qualifications
Google Analytics Certification
January 11, 2030 - October 15, 2025Google Ads Search Certification
January 11, 2030 - October 15, 2025Google Ads Display Certification
January 11, 2030 - October 15, 2025AI-Powered Shopping Ads Certification
January 11, 2030 - October 15, 2025SEO Fundamentals (Semrush)
January 11, 2030 - October 15, 2025PPC Fundamentals (Semrush)
January 11, 2030 - October 15, 2025Email Marketing (HubSpot)
January 11, 2030 - October 15, 2025Social Media Marketing II (HubSpot)
January 11, 2030 - October 15, 2025Hootsuite Platform Certification
January 11, 2030 - October 15, 2025Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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