Marketing and Analytics professional with a BSBA in Marketing and a minor in Data Analytics, currently pursuing an MS in Information Technology. Experienced in KPI tracking, market research, digital content creation, and CRM-based customer insights to support sales and marketing initiatives. Skilled in Power BI, Python, Excel, and data visualization, with a focus on turning data into actionable recommendations. Known for cross-functional collaboration and creating marketing assets and analytics deliverables that strengthen brand visibility and business development outcomes.

Nicole Tarr

Marketing and Analytics professional with a BSBA in Marketing and a minor in Data Analytics, currently pursuing an MS in Information Technology. Experienced in KPI tracking, market research, digital content creation, and CRM-based customer insights to support sales and marketing initiatives. Skilled in Power BI, Python, Excel, and data visualization, with a focus on turning data into actionable recommendations. Known for cross-functional collaboration and creating marketing assets and analytics deliverables that strengthen brand visibility and business development outcomes.

Available to hire

Marketing and Analytics professional with a BSBA in Marketing and a minor in Data Analytics, currently pursuing an MS in Information Technology. Experienced in KPI tracking, market research, digital content creation, and CRM-based customer insights to support sales and marketing initiatives.

Skilled in Power BI, Python, Excel, and data visualization, with a focus on turning data into actionable recommendations. Known for cross-functional collaboration and creating marketing assets and analytics deliverables that strengthen brand visibility and business development outcomes.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Work Experience

Sales/Marketing Analyst at JJ White Inc.
May 1, 2025 - August 31, 2026
Conducted market research, competitive analytics, and KPI tracking to evaluate sales and campaign performance and provide insights that guide marketing strategy. Created digital and print marketing content, including social media content, trade show materials, presentations, and internal communications to support brand visibility. Drafted job descriptions, resumes, proposals, and scopes of work while supporting website updates and contributing to weekly cross-functional team meetings. Supported business development initiatives using CRM tools and analytics platforms to organize customer data and assist with client outreach.
Waitress at Caseys Berwyn
May 1, 2024 - May 1, 2025
Provided high-quality customer service in a fast-paced environment by managing multiple tables and maintaining accurate order flow. Collaborated with kitchen staff, bartenders, and management to support efficient operations and timely service. Resolved customer concerns professionally to maintain satisfaction and encourage repeat business.

Education

Master of Science in Information Technology (MSIT) at Commonwealth University of Pennsylvania, Bloomsburg, PA
January 11, 2030 - December 1, 2026
Bachelor of Science in Business Administration (BSBA) - Marketing at Commonwealth University of Pennsylvania, Bloomsburg, PA
January 11, 2030 - May 1, 2026

Qualifications

Power BI Desktop – Maven Analytics
January 1, 2026 - August 27, 2026
Python Foundations for Data Analysis – Maven Analytics
January 1, 2026 - August 27, 2026
Fundamentals of Digital Marketing – Google
January 1, 2025 - August 27, 2026
Inbound Marketing Certification – HubSpot Academy
January 1, 2025 - August 27, 2026
Using AI to Develop Buyer Personas – LinkedIn Learning
January 1, 2025 - August 27, 2026
Certified Marketing Specialist – Mind4Youth
January 1, 2024 - August 27, 2026
Dean’s List
September 1, 2024 - May 1, 2026

Industry Experience

Professional Services, Retail

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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