I’m Nicole Vien, a UX & Product Designer based in Austin with experience shaping digital experiences for B2C, B2B, and B2B2C brands. At Blackhawk Network, I’ve led redesigns and product strategies for platforms like GiftCards.com, Spafinder, and BHN Rewards—driving measurable results such as an 82% increase in sales from a homepage redesign. My work blends strategy and craft: from research and wireframes to high-fidelity design systems and future-state roadmaps. I also bring experience in branding, content creation, and product innovation, helping companies solve complex design challenges while creating experiences that truly connect with people. Clients hire me for my ability to combine business impact with user-centered design, delivering products that are simple, functional, and scalable. You can explore my portfolio at _Website not available. Sign in: https://www.twine.net/signup_ .

Nicole Vien

I’m Nicole Vien, a UX & Product Designer based in Austin with experience shaping digital experiences for B2C, B2B, and B2B2C brands. At Blackhawk Network, I’ve led redesigns and product strategies for platforms like GiftCards.com, Spafinder, and BHN Rewards—driving measurable results such as an 82% increase in sales from a homepage redesign. My work blends strategy and craft: from research and wireframes to high-fidelity design systems and future-state roadmaps. I also bring experience in branding, content creation, and product innovation, helping companies solve complex design challenges while creating experiences that truly connect with people. Clients hire me for my ability to combine business impact with user-centered design, delivering products that are simple, functional, and scalable. You can explore my portfolio at _Website not available. Sign in: https://www.twine.net/signup_ .

Available to hire

I’m Nicole Vien, a UX & Product Designer based in Austin with experience shaping digital experiences for B2C, B2B, and B2B2C brands. At Blackhawk Network, I’ve led redesigns and product strategies for platforms like GiftCards.com, Spafinder, and BHN Rewards—driving measurable results such as an 82% increase in sales from a homepage redesign.

My work blends strategy and craft: from research and wireframes to high-fidelity design systems and future-state roadmaps. I also bring experience in branding, content creation, and product innovation, helping companies solve complex design challenges while creating experiences that truly connect with people.

Clients hire me for my ability to combine business impact with user-centered design, delivering products that are simple, functional, and scalable. You can explore my portfolio at Website not available. Sign in: https://www.twine.net/signup
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Language

English
Fluent

Work Experience

Lead Product/UX Designer at Blackhawk Network
January 1, 2021 - Present
Led redesign of Gift Cards.com homepage, driving an 82% increase in e-commerce sales through strategic UX improvements and data-driven design. Developed product strategy roadmaps and future-state design concepts for GiftCards.com, aligning customer experience with business goals. Designed and launched homepage refresh for Spafinder, improving e-commerce navigation, conversion, and user engagement. Created future-state product strategy and experience vision for the BHN Rewards incentives platform, supporting B2B and B2C growth. Collaborated with product managers, engineers, and marketing to deliver scalable e-commerce solutions and optimize digital product performance. Applied UX strategy, A/B testing, and user research to guide design decisions and improve overall customer experience.
UX & Product Strategy Consultant at Nicole Vien Consulting
January 1, 2024 - Present
Provided UX audits and AI-powered growth maps for SaaS and e-commerce companies. Delivered design strategy frameworks for startups, aligning product innovation with revenue goals. Created Figma prototypes, design systems, and AI workflows to accelerate client product development.
Editor-in-Chief at Online Magazine
December 31, 2022 - September 22, 2025
Founded and led a digital magazine with 15 contributors, publishing monthly issues. Conducted and published interviews with high-profile women in business, expanding readership and engagement. Oversaw content strategy, design, and volunteer team management.

Education

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Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services