I’m Nicole Vien, a UX & Product Designer based in Austin with experience shaping digital experiences for B2C, B2B, and B2B2C brands. At Blackhawk Network, I’ve led redesigns and product strategies for platforms like GiftCards.com, Spafinder, and BHN Rewards—driving measurable results such as an 82% increase in sales from a homepage redesign.
My work blends strategy and craft: from research and wireframes to high-fidelity design systems and future-state roadmaps. I also bring experience in branding, content creation, and product innovation, helping companies solve complex design challenges while creating experiences that truly connect with people.
Clients hire me for my ability to combine business impact with user-centered design, delivering products that are simple, functional, and scalable. You can explore my portfolio at Website not available. Sign in: https://www.twine.net/signup
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