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Hi, I'm Nicole Witter, a marketing and content campaign professional based in Wells, UK. I excel at turning client goals into integrated cross-platform campaigns across social, video, audio, and long-form formats, with experience in government, travel, banking, beauty, retail, and energy sectors. I’ve managed nearly $1M in campaign value and consistently exceeded KPI targets while building strong client relationships. My international experience includes teaching in Japan and a stint with The Walt Disney Company in Singapore, where I developed content strategies, produced persuasive copy, and led influencer collaborations. I enjoy collaborating with editors, publishers, and cross-functional teams to deliver compelling content that strengthens brand engagement and drives measurable results.…Hi, I'm Nicole Witter, a marketing and content campaign professional based in Wells, UK. I excel at turning client goals into integrated cross-platform campaigns across social, video, audio, and long-form formats, with experience in government, travel, banking, beauty, retail, and energy sectors. I’ve managed nearly $1M in campaign value and consistently exceeded KPI targets while building strong client relationships. My international experience includes teaching in Japan and a stint with The Walt Disney Company in Singapore, where I developed content strategies, produced persuasive copy, and led influencer collaborations. I enjoy collaborating with editors, publishers, and cross-functional teams to deliver compelling content that strengthens brand engagement and drives measurable results.

Nicole Witter

Copywriter, Content Creator, Content Producer, +2

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Hi, I'm Nicole Witter, a marketing and content campaign professional based in Wells, UK. I excel at turning client goals into integrated cross-platform campaigns across social, video, audio, and long-form formats, with experience in government, travel, banking, beauty, retail, and energy sectors. I’ve managed nearly $1M in campaign value and consistently exceeded KPI targets while building strong client relationships. My international experience includes teaching in Japan and a stint with The Walt Disney Company in Singapore, where I developed content strategies, produced persuasive copy, and led influencer collaborations. I enjoy collaborating with editors, publishers, and cross-functional teams to deliver compelling content that strengthens brand engagement and drives measurable results.…Hi, I'm Nicole Witter, a marketing and content campaign professional based in Wells, UK. I excel at turning client goals into integrated cross-platform campaigns across social, video, audio, and long-form formats, with experience in government, travel, banking, beauty, retail, and energy sectors. I’ve managed nearly $1M in campaign value and consistently exceeded KPI targets while building strong client relationships. My international experience includes teaching in Japan and a stint with The Walt Disney Company in Singapore, where I developed content strategies, produced persuasive copy, and led influencer collaborations. I enjoy collaborating with editors, publishers, and cross-functional teams to deliver compelling content that strengthens brand engagement and drives measurable results.

Available to hire

Hi, I’m Nicole Witter, a marketing and content campaign professional based in Wells, UK. I excel at turning client goals into integrated cross-platform campaigns across social, video, audio, and long-form formats, with experience in government, travel, banking, beauty, retail, and energy sectors. I’ve managed nearly $1M in campaign value and consistently exceeded KPI targets while building strong client relationships.

My international experience includes teaching in Japan and a stint with The Walt Disney Company in Singapore, where I developed content strategies, produced persuasive copy, and led influencer collaborations. I enjoy collaborating with editors, publishers, and cross-functional teams to deliver compelling content that strengthens brand engagement and drives measurable results.

Skills

Copywriting

CRM

Salesforce

Experience Level

Copywriting

Expert

CRM

Intermediate

Salesforce

Intermediate

Work Experience

Content Campaign Management Executive at WPP Media Singapore

August 1, 2024 - January 1, 2026

Managed integrated, cross-platform content campaigns (social, video, audio, long-form) across government, travel, banking, beauty, retail, and energy sectors, executing nearly $1M in campaign value and achieving 145% of KPIs. Fostered strong client relationships by translating goals into effective campaigns. Developed content strategies and persuasive copies that resonated with target audiences, strengthening brand engagement. Collaborated with content publishers, influencers, and cross-functional teams to streamline execution and ensure alignment with campaign goals. Accounts included Government (National Heritage Board, MOH Holdings, IMDA, Stewardship Asia Centre, Temasek Polytechnic), Travel (Jetstar, AirAsia, Royal Caribbean Cruises), Banks (UOB, OCBC), Beauty/Consumer Goods/Retail (Himalaya, SK-II, SharkNinja, 3M, COURTS, i12 Katong), and Energy (Chevron).

Assistant Language Teacher at Japan Exchange and Teaching (JET) Program

August 1, 2022 - September 1, 2023

Designed and delivered interactive lessons for classes of 40+ students, adapting content to diverse learning styles. Served as a cultural ambassador by leading cultural lessons, volunteering at community events, and engaging local and international communities.

Marketing Associate, Part-time at The Walt Disney Company Singapore

January 1, 2022 - April 1, 2022

Supported retail and e-commerce marketing initiatives within a regional team of 30, reporting directly to the Retail Marketing Manager. Executed 8 retail and e-commerce marketing campaigns with 8 key retailers and 213 licensees, managing promotion strategy, media planning, and cross-department coordination. Produced copies for social ads, EDMs, advertorials, and other marketing collaterals, and consulted on creative direction to ensure brand consistency. Managed influencer partnerships and product sponsorships, executing 2 influencer campaigns with 35 influencers, achieving a total reach of 2M+.

Marketing Intern at The Walt Disney Company Singapore

August 1, 2021 - December 1, 2021

Wrote, proofread, and designed email marketing materials to improve member engagement. Led social media content creation and launched the company's Instagram account, achieving an average 8% engagement rate across 39 posts. Developed copy for website’s educational content through cross-functional collaboration with various departments.

Media Communications Executive Intern at Arium School of Arts & Sciences Singapore

May 1, 2021 - August 1, 2021

Marketing Intern at Archdiocesan Office for Young People Singapore

June 1, 2019 - August 1, 2019

Led editorial efforts for the company’s blog, growing readership to 5,000+. Wrote and designed social media materials, reaching 3,500+ subscribers. Assisted in organizing large-scale community events with 3,000+ attendees, fostering meaningful connections.