Hi, I’m Nic van Heerden, a digital marketing and content specialist with hands-on experience building and optimizing campaigns across web and social. I focus on publishing consistently, tracking what works, and refining content over time to drive stronger engagement and results. My work blends photography, visual storytelling, and design to help brands connect with audiences. I thrive in fast-paced environments, manage multiple projects, and bring clarity and creativity to every campaign.

NIC VAN HEERDEN

Hi, I’m Nic van Heerden, a digital marketing and content specialist with hands-on experience building and optimizing campaigns across web and social. I focus on publishing consistently, tracking what works, and refining content over time to drive stronger engagement and results. My work blends photography, visual storytelling, and design to help brands connect with audiences. I thrive in fast-paced environments, manage multiple projects, and bring clarity and creativity to every campaign.

Available to hire

Hi, I’m Nic van Heerden, a digital marketing and content specialist with hands-on experience building and optimizing campaigns across web and social. I focus on publishing consistently, tracking what works, and refining content over time to drive stronger engagement and results.

My work blends photography, visual storytelling, and design to help brands connect with audiences. I thrive in fast-paced environments, manage multiple projects, and bring clarity and creativity to every campaign.

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Language

English
Fluent
German
Intermediate
Arabic
Beginner

Work Experience

Freelance Photographer at Self-employed
September 1, 2021 - Present
Delivered high-volume digital assets under strict timelines, applying structured naming conventions and quality control checks to ensure accuracy and consistency across platforms. Produced brand-consistent visual assets used for client websites, social media, and promotional campaigns. Managed client projects including proposals, budgeting, invoicing, and payment tracking. Built and maintained personal portfolio website, publishing and updating content, optimising images for web performance, and implementing SEO.
Photography and Post-Production at GradsBC
September 1, 2025 - December 1, 2025
Photographed graduate and underclass portraits with consistent lighting, posing, and framing across multiple setups and backgrounds. Directed students through creative and traditional sessions, ensuring efficiency and a comfortable experience in high-volume environments. Edited and retouched large batches of portraits for consistency, colour correction, and quality control across school and grad sessions.
Photography Instructor at Learn Photography Canada
May 1, 2025 - Present
Taught a variety of photography courses including Beginner, People, Landscape, and Travel Photography to individuals and large groups. Adapted teaching style to suit different experience levels, helping students build confidence and creative skills behind the camera. Taught concepts such as aperture, shutter speed, ISO, composition, lighting techniques, exposure compensation, and auto and manual focus. Fostered an engaging, supportive learning environment through clear communication and hands-on guidance.

Education

Bachelor of Fine Arts in Photography and Media Arts at Toronto Metropolitan University
September 7, 2021 - May 30, 2025

Qualifications

Google Fundamentals of Digital Marketing
February 1, 2026 - March 5, 2026
Drone Flight Certificate
January 11, 2030 - March 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other