I'm Nidhi Bhatia, an apparel design manager with a strong foundation in sportswear, focused on leading and elevating design teams to create performance-driven, trend-relevant collections that align with brand vision. I blend creative vision with technical expertise, market insight, and collaborative leadership to deliver compelling product ranges that meet consumer needs and business goals. I have led end-to-end design strategy across fitness apparel and accessories, worked with Boldfit and high-profile clients like Puma India, IPL teams, and national squads, and driven innovation from concept to production. I thrive in cross-functional environments with marketing, sourcing, and merchandising teams to translate insights into scalable, commercially successful collections.

Nidhi Bhatia

I'm Nidhi Bhatia, an apparel design manager with a strong foundation in sportswear, focused on leading and elevating design teams to create performance-driven, trend-relevant collections that align with brand vision. I blend creative vision with technical expertise, market insight, and collaborative leadership to deliver compelling product ranges that meet consumer needs and business goals. I have led end-to-end design strategy across fitness apparel and accessories, worked with Boldfit and high-profile clients like Puma India, IPL teams, and national squads, and driven innovation from concept to production. I thrive in cross-functional environments with marketing, sourcing, and merchandising teams to translate insights into scalable, commercially successful collections.

Available to hire

I’m Nidhi Bhatia, an apparel design manager with a strong foundation in sportswear, focused on leading and elevating design teams to create performance-driven, trend-relevant collections that align with brand vision.

I blend creative vision with technical expertise, market insight, and collaborative leadership to deliver compelling product ranges that meet consumer needs and business goals. I have led end-to-end design strategy across fitness apparel and accessories, worked with Boldfit and high-profile clients like Puma India, IPL teams, and national squads, and driven innovation from concept to production. I thrive in cross-functional environments with marketing, sourcing, and merchandising teams to translate insights into scalable, commercially successful collections.

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Language

English
Fluent

Work Experience

Design manager( Apparel & Accessories) at Boldfit
April 17, 2025 - Present
1. Led end-to-end design strategy for fitness apparel and accessories across men's, women's, and unisex categories ensuring alignment with brand ethos, consumer demand, and trend direction. 2. Conducted seasonal market and competitor research to identify innovation opportunities in performance wear, active essentials, and Athleisure market. 3. Developed detailed tech packs and specifications for vendors, ensuring precision in sampling, and quality control for bulk production. 4. Collaborated cross-functionally with marketing, sourcing, and merchandising teams to translate insights into high-performing product stories. 5. Managed external vendors and fabric/trims suppliers, focusing on cost, sustainability, performance attributes, and timelines. 6. Lead design team, mentoring junior designers, allocating tasks, and ensuring timely deliverables that meet Boldfit’s style and innovation goals. 7. Initiated and structured new range architecture for Running, Performance, Outdoor, and Yoga categories—balancing trend relevance, consumer insights, and functionality to build focused and commercially scalable collections
Senior designer (Teamsport Apparel/Accessories)) at Puma
October 1, 2022 - April 17, 2025
1.Led end-to-end seasonal design for Teamsport Jersys, fanwear, bodywear, and accessories, ensuring alignment with brand DNA and athlete needs. 2.Developed range architecture with clear segmentation across matchday, training, travel, and lifestyle categories. 3.Conducted global trend and market research, translating insights into compelling design stories and seasonal collections. 4.Created detailed tech packs and specs, overseeing sampling, fits, and approvals through to production. 5.Collaborated with vendors and sourcing teams for material development, cost optimization, and innovation integration.
Sr designer at Mectech Knitfabs Pvt ltd
April 14, 2021 - September 14, 2022
1. Created original designs using hand sketching and CAD tools. 2. Managed style development and fit, aligned with production standards. 3. Researched trends, fabrics, prints, and dye techniques for seasonal relevance. 4. Designed all-over prints, placements, graphics, and trims. 5. Coordinated with printers and suppliers to ensure quality and timelines. 6. Developed branding and packaging graphics from concept to production. 7. Collaborated with photographers, writers, and illustrators on creative projects. 8. Adapted designs to meet client budgets, briefs, and commercial goals.

Education

MA in Fashion Design at Kingston University, London
January 11, 2030 - January 1, 2021
B.Tech in Computer Science at AIET, Alwar (RTU)
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Other