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Hi, I'm Srinidhi Krishnamurthy—a digital media professional helping brands and creators build authentic, high-impact narratives across social platforms. I love shaping end-to-end campaigns, aligning content with audience insights, and driving engagement through clear brand storytelling. I thrive in cross-functional teams, blending data-driven analysis with cultural understanding to deliver meaningful digital experiences. I’m passionate about growing brand presence, optimizing workflows, and crafting compelling content that resonates with diverse audiences.…Hi, I'm Srinidhi Krishnamurthy—a digital media professional helping brands and creators build authentic, high-impact narratives across social platforms. I love shaping end-to-end campaigns, aligning content with audience insights, and driving engagement through clear brand storytelling. I thrive in cross-functional teams, blending data-driven analysis with cultural understanding to deliver meaningful digital experiences. I’m passionate about growing brand presence, optimizing workflows, and crafting compelling content that resonates with diverse audiences.

Srinidhi Krishnamurthy

Content Creator, Brand Strategist, Marketing Strategist, +7

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Hi, I'm Srinidhi Krishnamurthy—a digital media professional helping brands and creators build authentic, high-impact narratives across social platforms. I love shaping end-to-end campaigns, aligning content with audience insights, and driving engagement through clear brand storytelling. I thrive in cross-functional teams, blending data-driven analysis with cultural understanding to deliver meaningful digital experiences. I’m passionate about growing brand presence, optimizing workflows, and crafting compelling content that resonates with diverse audiences.…Hi, I'm Srinidhi Krishnamurthy—a digital media professional helping brands and creators build authentic, high-impact narratives across social platforms. I love shaping end-to-end campaigns, aligning content with audience insights, and driving engagement through clear brand storytelling. I thrive in cross-functional teams, blending data-driven analysis with cultural understanding to deliver meaningful digital experiences. I’m passionate about growing brand presence, optimizing workflows, and crafting compelling content that resonates with diverse audiences.

Available to hire

Hi, I’m Srinidhi Krishnamurthy—a digital media professional helping brands and creators build authentic, high-impact narratives across social platforms. I love shaping end-to-end campaigns, aligning content with audience insights, and driving engagement through clear brand storytelling.

I thrive in cross-functional teams, blending data-driven analysis with cultural understanding to deliver meaningful digital experiences. I’m passionate about growing brand presence, optimizing workflows, and crafting compelling content that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Turkish

Beginner

Work Experience

Social Media Manager at Sorta Famous

November 1, 2025 - Present

Supported B2B marketing campaigns, contributing to a 13% increase in engagement through clear brand storytelling, social media planning, and alignment with brand objectives.

Media Assistant at Sorta Famous

November 1, 2025 - Present

Support PR, media, and digital marketing initiatives across client accounts, ensuring cohesive brand communication. Create and manage social content across Instagram & LinkedIn, contributing to an 804% increase in new followers and 318% surge in engagement. Assist in planning and optimising digital campaigns including Meta Ads and Google Ads. Track media mentions, evaluate performance metrics, and compile weekly/monthly campaign and PR reports. Support business development through pitch decks, proposals, competitor scans, and CRM updates. Collaborate with creative, social, and operations teams to deliver campaigns on schedule.

Data Analysis and Administration Assistant (Marketing) at Fraser Coutts & Partners

July 1, 2024 - September 1, 2024

London, UK (Remote) — Managed Google Ads for The Lefaucheux Museum, TX, USA; led a small team to plan, execute and optimize paid media campaigns; implemented A/B testing and refined audience targeting to improve engagement.

Data Analysis & Administration Assistant (Marketing) at Fraser Coutts & Partners

July 1, 2024 - September 30, 2024

Managed and optimized the company’s CRM database, improving contact segmentation and enhancing targeted outreach by 23%. Supported the execution of email marketing campaigns and content creation for digital promotions, ensuring alignment with the overall marketing strategy. Conducted competitor analysis and market research to influence strategic marketing decisions and identify partnership opportunities. Delivered well-aligned media assets and communication content for email and social channels, reinforcing brand credibility with editorial standards.

Marketing Team Lead (NMI) at NMI (Google Ads)

April 1, 2024 - July 1, 2024

Led social media strategy & planning, content direction & brand voice; conceived and executed paid media campaigns; managed influencer relations and community engagement; integrated CRM & email workflows and analytics.

NMI Marketing Team Lead at Google Ads; Client: The Lefaucheux Museum

April 1, 2024 - July 31, 2024

Directed the strategy and execution of a full-funnel Google Ads campaign, increasing ad engagement by 84% and web conversions by 3x. Led a cross-functional team of 4 to optimize campaign assets through A/B testing, behavioural segmentation, and continuous performance tracking, ensuring creative assets met brand compliance. Collaborated with stakeholders to align paid media messaging with the brand mission, resulting in a 4x ROI on digital spend. Delivered performance reports and insights to the client using Google Analytics and Ads Manager, improving decision-making and future campaign strategy.

Marketing Assistant at Cloud Champ Technologies

September 1, 2022 - October 1, 2022

Implemented service workflows and oversight for marketing activities; supported digital campaigns, CRM workflows, and content-led storytelling for client campaigns.

Marketing Assistant at Cloud Champ Technologies Pvt. Ltd.

August 1, 2022 - September 30, 2022

Created impactful marketing decks and presentations used in 10+ B2B client pitches, achieving a 60% conversion success rate. Collaborated with design and content teams to create digital assets for corporate campaigns across web, email, and social media platforms, ensuring consistency with brand voice and message. Contributed to event marketing efforts and internal communication flows, supporting business development activities. Conducted global market research to identify competitor trends, informing content strategy and campaign optimization.

Event Operations Co-Head at Enactus JU

January 1, 2022 - April 30, 2022

Planned and executed 'Ignite'—a flagship Enactus event—overseeing logistics, planning, operations, event design, and volunteer coordination. Ensured smooth cross-functional collaboration and time-bound delivery.

Digital Marketing Specialist at Enactus JU

July 1, 2021 - October 31, 2021

Conceptualized and executed a targeted campaign for Enactus Open Day, increasing online registrations by 43%. Planned and published content calendars across Instagram, focusing on community engagement and brand positioning, while adhering to content strategies. Collaborated with teams to create banners and event graphics, ensuring consistent and engaging visual identity across campaign assets.

Social Media & Growth Specialist at Enactus JU

February 1, 2021 - June 1, 2022

Led a 5-member team across marketing, sales, operations and third-party logistics for a sustainability-driven social enterprise; designed service workflows and oversaw execution to enable successful handover to an NGO for long-term income generation.

Marketing And Public Relations Lead at Enactus JU; Project: Vinu

February 1, 2021 - June 30, 2022

Designed and executed a full-scale content and marketing strategy for a sustainability-based social enterprise, generating INR 67,000 in direct community sales. Managed email workflows, CRM systems, and inbound queries, improving volunteer sign-ups by at least 40%. Produced visual and written content across platforms (Instagram, College Monthly Newsletter), increasing engagement and reinforcing brand consistency. Used digital storytelling to communicate brand values and social impact, expanding reach to 1.3K+ followers and aligning content with audience insights.

Project & Operations Lead at Enactus JU

August 1, 2020 - February 1, 2021

Project Upcycle-It — developed B2B pitch decks used in 10+ client presentations, contributing to a 60% conversion rate. Supported digital campaigns, event marketing and market research initiatives.