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I’m Nidhi Mahule Kandpal, a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. I help organizations connect brand positioning to growth execution—designing go-to-market strategy, funnel economics, and subscription or revenue growth systems that drive measurable outcomes. I’ve worked across telecom, BFSI, and global EdTech—leading acquisition engines, product marketing, and lifecycle growth with a strong bias for experimentation and conversion economics. Today, I’m especially focused on AI-led growth systems (from demand intelligence to funnel architecture) to bring enterprise-grade discipline into faster, leaner execution, while also supporting women entrepreneurs and small businesses with practical growth decision-making.…I’m Nidhi Mahule Kandpal, a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. I help organizations connect brand positioning to growth execution—designing go-to-market strategy, funnel economics, and subscription or revenue growth systems that drive measurable outcomes. I’ve worked across telecom, BFSI, and global EdTech—leading acquisition engines, product marketing, and lifecycle growth with a strong bias for experimentation and conversion economics. Today, I’m especially focused on AI-led growth systems (from demand intelligence to funnel architecture) to bring enterprise-grade discipline into faster, leaner execution, while also supporting women entrepreneurs and small businesses with practical growth decision-making.

Nidhi Mahule Kandpal

Fractional CMO, Marketing Consultant, AI Strategy Consultant, +6

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I’m Nidhi Mahule Kandpal, a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. I help organizations connect brand positioning to growth execution—designing go-to-market strategy, funnel economics, and subscription or revenue growth systems that drive measurable outcomes. I’ve worked across telecom, BFSI, and global EdTech—leading acquisition engines, product marketing, and lifecycle growth with a strong bias for experimentation and conversion economics. Today, I’m especially focused on AI-led growth systems (from demand intelligence to funnel architecture) to bring enterprise-grade discipline into faster, leaner execution, while also supporting women entrepreneurs and small businesses with practical growth decision-making.…I’m Nidhi Mahule Kandpal, a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. I help organizations connect brand positioning to growth execution—designing go-to-market strategy, funnel economics, and subscription or revenue growth systems that drive measurable outcomes. I’ve worked across telecom, BFSI, and global EdTech—leading acquisition engines, product marketing, and lifecycle growth with a strong bias for experimentation and conversion economics. Today, I’m especially focused on AI-led growth systems (from demand intelligence to funnel architecture) to bring enterprise-grade discipline into faster, leaner execution, while also supporting women entrepreneurs and small businesses with practical growth decision-making.

Available to hire

I’m Nidhi Mahule Kandpal, a Mumbai-based marketing and growth consultant with 18+ years of experience building and scaling consumer businesses. I help organizations connect brand positioning to growth execution—designing go-to-market strategy, funnel economics, and subscription or revenue growth systems that drive measurable outcomes.

I’ve worked across telecom, BFSI, and global EdTech—leading acquisition engines, product marketing, and lifecycle growth with a strong bias for experimentation and conversion economics. Today, I’m especially focused on AI-led growth systems (from demand intelligence to funnel architecture) to bring enterprise-grade discipline into faster, leaner execution, while also supporting women entrepreneurs and small businesses with practical growth decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Independent Growth & AI Marketing Consultant (Fractional CMO)

September 1, 2025 - Present

Advising founders and institutions on growth architecture and AI-led marketing strategy, spanning applied research, product GTM, and hands-on tooling. Designed and deployed an AI demand engine to surface high-intent opportunities and reduce discovery-to-outreach time. Provides founder and growth advisory across revenue architecture, funnel design, demand generation, and measurement cadences; also authors content for child development and personal branding for young learners.

Global Marketing & Revenue (Growth Engine & Funnel Optimization) at EMERITUS, Mumbai

November 1, 2021 - September 1, 2025

Led a growth team across India and EU, managing end-to-end acquisition funnel across paid, affiliates, CRM, and outbound channels. Improved lead conversion by 30% and reduced CAC by 18%, while scaling the CXO portfolio from $15M to $25M revenue and improving contribution margin by 83%. Drove structured experimentation across pricing, messaging, creatives, and landing pages to improve funnel conversion by 20% and reduce CPL by 15%; owned digital assets including landing pages and email journeys, improving CTA by 15%. Also led product marketing and GTM work including pricing strategy and value proposition/positioning programs.

Head, Marketing & Product at EDELWEISS HOUSING FINANCE, Mumbai

August 1, 2018 - November 1, 2021

Owned acquisition and lifecycle marketing strategy across the mortgage funnel using CRM programs, referrals, and digital initiatives. Built partner/channel ecosystem expanding B2B2C and direct leads. Drove retention and cross-sell playbooks via segment-driven journeys, and designed partner ecosystem integration to unlock non-interest revenue streams. Defined brand positioning and executed BTL/PR/CRM in a regulated BFSI environment, founded a Customer Council to embed customer-centric decision making, and led a cross-functional loan journey transformation improving application-to-disbursement efficiency and customer experience.

Head, Customer Acquisition at VODAFONE INDIA LTD, Mumbai

February 1, 2016 - August 1, 2018

Led omni-channel acquisition strategy across 320 stores, 50K retailers, and digital channels, delivering 4M+ annual subscriber additions. Owned segmentation-led campaigns and product optimization for lifecycle and retention. Designed win-back and MNP programs capturing 40% net port-in market share within six months. Introduced digital channels including on-demand e-commerce partnerships, OTT collaborations, and WhatsApp engagement; integrated digital, retail, and trade initiatives and used customer usage insights to optimize campaigns and product actions.

Founder — Edtech SaaS product (HOP!app) at HOP!app

January 1, 2015 - January 1, 2016

Founded and built an Edtech SaaS product, gaining hands-on experience across early-stage product and go-to-market thinking.

Product Marketing and VAS at BHARTI AIRTEL LTD, Hyderabad

September 1, 2012 - August 1, 2015

Led GTM and growth strategy for SME B2B and VAS products including MyPlan, PRI and cloud services. Executed ABM programs across 5,000+ B2B accounts to increase deal size by 15%, rolled out ROI calculators, custom decks, and account-based value propositions. Built systems integrator partnerships increasing hunting by 25% QoQ, and designed sales incentive frameworks improving add-on penetration by 30%.

Global Management Trainee at MAERSK LINE INDIA, Mumbai & NCR

May 1, 2010 - July 1, 2012

Conducted market mapping for NCR India, generating 10K+ leads and $108M pipeline impact.

Associate Consultant – ERP at HCL Technologies

July 1, 2006 - June 1, 2008

Led Oracle ERP rollouts and contributed to a productized campus solution initiative.