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I’m a product and UX/UI designer based in Istanbul with a strong end-to-end background across web and mobile experiences. I combine analytical engineering thinking with product-level ownership—shaping complex flows, designing scalable design systems, and partnering closely with developers to deliver usable, high-impact interfaces. In my recent roles, I’ve led lifecycle design from concept through implementation and helped improve outcomes like faster iteration cycles, higher user activation and conversion, and reduced user friction in multi-step dashboards and workflows. I’m also experienced in next-gen prototyping and AI-assisted workflows to streamline research and create immersive, motion-driven experiences.…I’m a product and UX/UI designer based in Istanbul with a strong end-to-end background across web and mobile experiences. I combine analytical engineering thinking with product-level ownership—shaping complex flows, designing scalable design systems, and partnering closely with developers to deliver usable, high-impact interfaces. In my recent roles, I’ve led lifecycle design from concept through implementation and helped improve outcomes like faster iteration cycles, higher user activation and conversion, and reduced user friction in multi-step dashboards and workflows. I’m also experienced in next-gen prototyping and AI-assisted workflows to streamline research and create immersive, motion-driven experiences.

Gulnihal Dogan

Product Designer, UX Designer, UI Designer, +1

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I’m a product and UX/UI designer based in Istanbul with a strong end-to-end background across web and mobile experiences. I combine analytical engineering thinking with product-level ownership—shaping complex flows, designing scalable design systems, and partnering closely with developers to deliver usable, high-impact interfaces. In my recent roles, I’ve led lifecycle design from concept through implementation and helped improve outcomes like faster iteration cycles, higher user activation and conversion, and reduced user friction in multi-step dashboards and workflows. I’m also experienced in next-gen prototyping and AI-assisted workflows to streamline research and create immersive, motion-driven experiences.…I’m a product and UX/UI designer based in Istanbul with a strong end-to-end background across web and mobile experiences. I combine analytical engineering thinking with product-level ownership—shaping complex flows, designing scalable design systems, and partnering closely with developers to deliver usable, high-impact interfaces. In my recent roles, I’ve led lifecycle design from concept through implementation and helped improve outcomes like faster iteration cycles, higher user activation and conversion, and reduced user friction in multi-step dashboards and workflows. I’m also experienced in next-gen prototyping and AI-assisted workflows to streamline research and create immersive, motion-driven experiences.

Available to hire

I’m a product and UX/UI designer based in Istanbul with a strong end-to-end background across web and mobile experiences. I combine analytical engineering thinking with product-level ownership—shaping complex flows, designing scalable design systems, and partnering closely with developers to deliver usable, high-impact interfaces.

In my recent roles, I’ve led lifecycle design from concept through implementation and helped improve outcomes like faster iteration cycles, higher user activation and conversion, and reduced user friction in multi-step dashboards and workflows. I’m also experienced in next-gen prototyping and AI-assisted workflows to streamline research and create immersive, motion-driven experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

German

Beginner

Work Experience

UX/UI Designer at Matrüse (UI/UX Design Systems)

December 1, 2024 - March 20, 2026

Architected a comprehensive component library and design tokens that reduced design-to-development lead time by 25% and ensured visual consistency across a multi-product ecosystem. Engineered high-performance themes for diverse global markets, improving accessibility and driving a 12% increase in user engagement via localized UX patterns. Spearheaded design-to-engineering workflow work for SaaS and SEO products, maintaining design integrity and reducing post-launch UI regressions by 15%.

Product Designer, UX/UI Designer at Doğan Uğnlihal | FIW E | Istanbul Strategic Product Design

June 1, 2024 - Present

Led end-to-end product design lifecycle in collaboration with developers, delivering usability-tested prototypes that reduced iteration cycles by 20%. Designed high-impact onboarding and engagement flows, increasing user activation by 18%. Integrated AI tooling (Rive, Spline) to automate research workflows and produce immersive 3D and motion-driven web experiences. Improved task success rate by ~20% by simplifying complex dashboard workflows for products serving 1,200+ monthly active users, and reduced user friction and support requests by 15%. Spearheaded optimization of conversion-focused landing pages, driving a 12% increase in conversion rate.

Product Designer at FIWE | Istanbul Strategic Product Design

June 1, 2024 - Present

Led end-to-end product design lifecycle in collaboration with developers, delivering usability-tested prototypes that reduced iteration cycles by ~20%. Designed onboarding and engagement flows that drove an ~18% increase in user activation. Integrated AI-assisted tooling (e.g., Rive and Spline mentioned) to automate parts of research workflows and create immersive 3D and motion-driven web experiences.

UX/UI Designer at Smartkündege / Smartkünkdig en (as listed: Matrose company entry)

December 1, 2023 - December 20, 2024

Architected a UI design system with a component library and design tokens, reducing design-to-development lead time by ~25% and ensuring visual consistency across a multi-product ecosystem. Engineered high-performance themes to support accessibility and localized UX patterns, driving ~12% increases in user engagement for Shopify storefronts. Spearheaded design-to-engineering workflows for SaaS/SEO products while reducing post-launch UI regressions by ~15%.

UX/UI Designer at Matrüse (Optimization & Localization)

November 1, 2023 - December 20, 2024

Contributed to cross-functional UX improvements including localization-oriented patterns for Shopify Store experiences, and design system delivery to support multi-product UI consistency. Focused on reducing user friction through clearer information architecture and multi-step interaction design.