I have 5 years of hands-on experience in social media management, content creation, and brand strategy. Throughout my career, I have proven my ability to grow international campaigns and scale digital presence effectively. I am proficient in Adobe Creative Suite and have strong skills in cross-functional communication and team leadership. My passion is to elevate communications with fresh ideas and create global impact by delivering outstanding service and fostering strong partnerships. I am dedicated to identifying unique client needs and achieving successful outcomes in every project I undertake.

Liubou Nikalayeva

I have 5 years of hands-on experience in social media management, content creation, and brand strategy. Throughout my career, I have proven my ability to grow international campaigns and scale digital presence effectively. I am proficient in Adobe Creative Suite and have strong skills in cross-functional communication and team leadership. My passion is to elevate communications with fresh ideas and create global impact by delivering outstanding service and fostering strong partnerships. I am dedicated to identifying unique client needs and achieving successful outcomes in every project I undertake.

Available to hire

I have 5 years of hands-on experience in social media management, content creation, and brand strategy. Throughout my career, I have proven my ability to grow international campaigns and scale digital presence effectively. I am proficient in Adobe Creative Suite and have strong skills in cross-functional communication and team leadership.

My passion is to elevate communications with fresh ideas and create global impact by delivering outstanding service and fostering strong partnerships. I am dedicated to identifying unique client needs and achieving successful outcomes in every project I undertake.

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Language

Russian
Fluent
Russian
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Content Creator Skills Partner Success Specialist at Booking.com
May 1, 2024 - Present
Provided expert support to partners in B2B services, specializing in Partner Engagement and Problem Resolution for a global client in the hotel and real estate sectors. Managed over 30 partner interactions daily addressing inquiries related to financial processes, technical challenges, and platform interface optimization. Developed tutorials and walkthroughs for platform features, fostering seamless communication and collaboration to maintain high service quality standards and build strong partner relationships.
Social Media Manager, Content Creator at WiseWaveTraders
November 1, 2024 - Present
Grew Instagram community to 10K+ organic followers in 4 months and expanded presence on Threads and Telegram channels, driving high engagement. Led content production for trading and crypto audiences integrating affiliate marketing for casinos and blockchain platforms. Conducted in-depth KPI and Google Analytics data analysis to refine strategies and contributed to growth-focused marketing plans. Maintained brand consistency across platforms, significantly increasing loyalty and trust.
Graphic / Marketing Graphic Designer at Spike Technologies
August 1, 2024 - August 18, 2025
Designed a visually engaging timeline to ensure optimal presentation and web integration. Conducted research to optimize visual content accessibility and collaborated with marketing for brand-aligned design solutions. Performed market research to tailor visuals to audience preferences, increasing the relevance of marketing materials.
Graphic Design, Social Media Marketing, Content Management (Freelance) at Nomad Gao
August 1, 2025 - August 18, 2025
Managed international campaigns across 8 countries, collaborating with partners to enhance outreach and engagement. Grew Instagram community from scratch to 1,300+ followers using interactive content and events. Increased KPIs and site visits by 60% with targeted strategies and partner collaboration. Created visually appealing graphics to improve profile aesthetics and user interaction. Participated in brainstorming to generate creative campaign ideas.
Visual Designer (Full-time) at LLC Santehprom
February 1, 2024 - August 18, 2025
Developed visual content for banners and digital assets boosting brand awareness for top plumbing industry partners such as ROCA, GEBERIT, and LAUFEN. Created high-quality assets aligned with branding goals through close partner collaboration. Strengthened client communication and project management skills ensuring timely delivery and enhanced social media content visibility and partnerships. Designed print materials and enhanced brand storytelling across various channels.
Social Media Manager (Part-time) at Coveroke.app AI
May 1, 2024 - August 18, 2025
Performed in-depth data analysis using KPIs and Google Analytics to refine social media strategies and boost results. Maintained streamlined platform communication ensuring brand consistency and rapid response. Contributed to marketing strategies by identifying growth opportunities and tracking campaign performance. Built consistent brand voice and aesthetic across channels, increasing customer loyalty and trust.

Education

Bachelor of Arts | Graphic Design at European Humanities University, Vilnius, Lithuania
January 1, 2019 - January 1, 2023
Exchange in Design Studies | Graphic Design at Escuela Superior De Diseño, Madrid, Spain
September 1, 2021 - September 1, 2022
Exchange in Design Studies | Graphic Design at Frederick University, Nicosia, Cyprus
January 1, 2023 - August 18, 2025

Qualifications

Van derbuilt University - ChatGPT + Zapier: AI-Powered Email Mastery Credentials
December 2, 2024 - August 18, 2025
META - Introduction to Social Media Marketing Credentials
December 2, 2024 - August 18, 2025
META - Measure and Optimize Social Media Marketing Campaigns Credentials
December 2, 2024 - August 18, 2025
META - Fundamentals of Social Media Advertising Credentials
January 2, 2024 - August 18, 2025
META - Advertising with Meta Credentials
January 3, 2024 - August 18, 2025
META - Social Media Management Credentials
January 2, 2025 - August 18, 2025
Erasmus+ - Youth Pass Certificate
December 1, 2024 - August 18, 2025

Industry Experience

Travel & Hospitality, Real Estate & Construction, Financial Services, Media & Entertainment, Education, Professional Services