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A dynamic and dual-skilled marketing professional with over 15 years of comprehensive experience in both copywriting and social media management. I excel at crafting compelling narratives and strategic content that not only resonate with target audiences but also drive measurable business growth. My career encompasses impactful roles in content marketing, social media strategy, and copywriting, where I have a proven track record of enhancing brand presence, increasing engagement, and directly contributing to sales and revenue growth. I am seeking a challenging role to leverage this unique blend of creative and analytical expertise to achieve ambitious brand objectives.…A dynamic and dual-skilled marketing professional with over 15 years of comprehensive experience in both copywriting and social media management. I excel at crafting compelling narratives and strategic content that not only resonate with target audiences but also drive measurable business growth. My career encompasses impactful roles in content marketing, social media strategy, and copywriting, where I have a proven track record of enhancing brand presence, increasing engagement, and directly contributing to sales and revenue growth. I am seeking a challenging role to leverage this unique blend of creative and analytical expertise to achieve ambitious brand objectives.

Nikhil Idicula

Social Media Manager, Digital Marketer, Copywriter

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A dynamic and dual-skilled marketing professional with over 15 years of comprehensive experience in both copywriting and social media management. I excel at crafting compelling narratives and strategic content that not only resonate with target audiences but also drive measurable business growth. My career encompasses impactful roles in content marketing, social media strategy, and copywriting, where I have a proven track record of enhancing brand presence, increasing engagement, and directly contributing to sales and revenue growth. I am seeking a challenging role to leverage this unique blend of creative and analytical expertise to achieve ambitious brand objectives.…A dynamic and dual-skilled marketing professional with over 15 years of comprehensive experience in both copywriting and social media management. I excel at crafting compelling narratives and strategic content that not only resonate with target audiences but also drive measurable business growth. My career encompasses impactful roles in content marketing, social media strategy, and copywriting, where I have a proven track record of enhancing brand presence, increasing engagement, and directly contributing to sales and revenue growth. I am seeking a challenging role to leverage this unique blend of creative and analytical expertise to achieve ambitious brand objectives.

Available to hire

A dynamic and dual-skilled marketing professional with over 15 years of comprehensive experience in both copywriting and social media management. I excel at crafting compelling narratives and strategic content that not only resonate with target audiences but also drive
measurable business growth. My career encompasses impactful roles in content marketing, social media strategy, and copywriting, where
I have a proven track record of enhancing brand presence, increasing engagement, and directly contributing to sales and revenue growth.
I am seeking a challenging role to leverage this unique blend of creative and analytical expertise to achieve ambitious brand objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Part-time Roles in Retail & Hospitality at Education & Professional Development (London, UK)

August 1, 2025 - September 30, 2025

Gained valuable practical experience through part-time roles in retail and hospitality while pursuing a Master's degree. Streamlined key operational processes, improving overall team efficiency and enabling seamless service during high-pressure periods.

Social Media Manager at Happiest Health

December 1, 2022 - September 30, 2025

Drove significant improvements in social media campaigns and online brand reputation through strategic data analysis and creative content marketing. Conducted extensive competitor analysis to define the core audience, which led to the successful launch of the brand's health and wellness website using a digital-only promotional strategy, increasing online engagement and brand visibility.

Social Media Manager at Amazon India

June 1, 2022 - September 30, 2025

Drove a 90% growth in the brand's social media following through data-driven campaign development and optimisation, along with attention-grabbing content creation and marketing. Played a key role in a multi-team effort to create and implement digital communication guidelines for Amazon Fashion India, establishing a new tone of voice and cohesive design strategy that unified online messaging and increased brand engagement.

Social Media Manager at Livspace

April 1, 2020 - September 30, 2025

Drove a 50% increase in social media engagement by managing all aspects of the brand's online presence, including strategic content, creative direction, and reputation management. Developed and implemented a new customer-focused response framework for online reputation management, resulting in empathetic and effective resolution of social media queries.

Social Media Manager at Rebel Foods

November 1, 2019 - September 30, 2025

Led the social media strategy for multiple brands, guiding a team to achieve over 200% growth in followers with the help of strategic paid promotions and thumb-stopping content marketing. Developed and co-scripted a YouTube series for a major brand featuring Chef Kunal Kapur, generating over 6 million views and resulting in a 5x increase in sales, directly connecting content strategy to revenue growth.

Assistant Manager, Marketing at BookMyShow

November 1, 2018 - September 30, 2025

Increased brand engagement by 150% and boosted ticket sales by 80% through the creation and optimisation of comprehensive live event marketing campaigns. Generated pre-sale buzz for a high-profile concert using creative content marketing and strategic collaborations, resulting in the event selling out in under one hour and enhancing the company's market presence.

Head of Content Strategy at Festival Sherpa

June 1, 2014 - September 30, 2025

Led content strategy and marketing, guiding a team to achieve a 170% increase in traffic and engagement by developing and executing strategic partnerships. Co-founded and scaled a specialized music design and social media agency as a new business vertical, delivering successful social media campaigns for major artists and music festivals, driving new revenue streams and amplifying brand recognition for the parent blog.

Senior Copywriter at Direxions Marketing Solutions

March 1, 2013 - September 30, 2025

Crafted and executed strategic branding solutions, advertising copy, and loyalty programs for high-profile clients like Condé Nast India, Castrol, and Kaya Skin Clinic. Contributed to the Castrol loyalty program, enabling effective communication and building strong brand loyalty with truck drivers, resulting in a measurable increase in product sales.

Copywriter at Maitri Advertising Works

March 1, 2010 - September 30, 2025

Developed compelling advertising copy, brand solutions, and radio scripts for a diverse client roster, including leading brands. Wrote compelling radio ad scripts for a key agency client, a pioneering English radio channel, resulting in a measurable increase in listenership and boosting product sales for their advertisers.