Nikhil Patel

Develop and execute digital marketing strategies across paid search, SEO, social media, and content for the online electrical wholesale platform. Manage budgets for paid campaigns, coordinate events marketing, create content for categories and web pages, oversee website management, and report on performance via analytics. Lead GA4-based decision making to optimize campaigns and track KPIs; collaborate with stakeholders to align marketing with business goals.

Manage daily Google Ads and Bing Ads campaigns for a diverse client base. Recommend and execute keyword and audience opportunities, campaign structure, targeting, display network optimizations, and KPI-aligned strategies. Partner with media teams to ensure KPI achievement, manage landing pages and conversion tracking (GA/GA4), and perform SEO and paid ads audits using SEMRush. Implement campaigns via various CMS platforms (WordPress, Shopify, Magento).

Managed in-house and client SEO campaigns; enhanced brand awareness through targeted audience strategies. Improved landing page experiences with content structure changes, local keyword optimization, and image optimization. Implemented marketing automation and email marketing using ActiveCampaign; led end-to-end ad campaigns, research, budget planning, and performance evaluation.