NIKITA BHATE

Owning end-to-end social media mandate for the Jio Mobility brand across creative, corporate communications, PR, product launches, films, and integrated brand campaigns. Orchestrated Jio’s 10th anniversary social narrative and amplification ecosystem around the Sachin Tendulkar-led film, combining owned channels and partner-brand advocacy to drive 645M+ views and 50+ brand banners. Manage a 12M+ social media ecosystem with ownership of ₹75+ Cr annual campaign investments, driving brand growth, audience engagement, and platform performance. Lead a cross-functional team of 21 agency specialists and 7 internal stakeholders, partner directly with the CMO—Jio Mobility to shape social strategy and executive priorities, and deliver IP collaborations and real-time content strategy with 55% engagement growth through cultural marketing and moment-led storytelling. Established governance, content framework, and brand guidelines for next-gen social media operations; revived Jio on X using a

Owned and managed a ₹45+ Cr annual business portfolio across 46 retainers and 24 project clients with full accountability for revenue growth, margins, delivery excellence, and client retention. Led 100+ professionals across strategy, copy, and servicing, and a 42-member design team; accountable for org design, talent density, mentoring, and performance management. Built and scaled Mumbai creative and digital operations from zero by establishing systems, workflows, and leadership layers. Drove ₹1.5+ Cr incremental revenue in FY 24-25 via strategic account growth, new solutions, and client expansion. Improved operational efficiency with 30% reduction in project costs and 35% productivity uplift. Partnered closely with the Founder as part of the leadership cohort, contributing to business planning, talent strategy, and long-term growth vision. Revamped over 80% of branch talent to improve creative output, speed, and client satisfaction.

Built and scaled a strategy vertical into a high-impact, revenue-driving unit, managing 40+ professionals across planning, media, and execution. Achieved 45% pitch-to-retainer conversion rate, strengthening the agency’s new business engine. Drove international expansion into Canada and the USA, working directly with founders to establish market presence and delivery frameworks. Led integrated campaigns across brand, performance, and influencer ecosystems, delivering scale and ROI for marquee clients. Introduced salesforce-led reporting and planning systems to improve visibility, forecasting, and operational efficiency.