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I’m a creative lead and design professional with 10+ years of experience across brand strategy, digital and print design, video, and UX/UI. I love taking a brief from early thinking through to final delivery, building clear visual systems, and leading teams to produce work that stays on-brand and performs. Based in Dubai, I’ve partnered with senior stakeholders and global teams across the UK and Malaysia, delivering high-profile projects such as COP28-related work, Dubai Opera graduation ceremonies, and other humanitarian and conference events. I’m especially excited by digital-first campaigns—whether that means implementing new tools and workflows, improving turnaround times, or designing user experiences that convert and resonate.…I’m a creative lead and design professional with 10+ years of experience across brand strategy, digital and print design, video, and UX/UI. I love taking a brief from early thinking through to final delivery, building clear visual systems, and leading teams to produce work that stays on-brand and performs. Based in Dubai, I’ve partnered with senior stakeholders and global teams across the UK and Malaysia, delivering high-profile projects such as COP28-related work, Dubai Opera graduation ceremonies, and other humanitarian and conference events. I’m especially excited by digital-first campaigns—whether that means implementing new tools and workflows, improving turnaround times, or designing user experiences that convert and resonate.

Nikita Panikar

Creative Director, Brand Designer, Graphic Designer, +1

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I’m a creative lead and design professional with 10+ years of experience across brand strategy, digital and print design, video, and UX/UI. I love taking a brief from early thinking through to final delivery, building clear visual systems, and leading teams to produce work that stays on-brand and performs. Based in Dubai, I’ve partnered with senior stakeholders and global teams across the UK and Malaysia, delivering high-profile projects such as COP28-related work, Dubai Opera graduation ceremonies, and other humanitarian and conference events. I’m especially excited by digital-first campaigns—whether that means implementing new tools and workflows, improving turnaround times, or designing user experiences that convert and resonate.…I’m a creative lead and design professional with 10+ years of experience across brand strategy, digital and print design, video, and UX/UI. I love taking a brief from early thinking through to final delivery, building clear visual systems, and leading teams to produce work that stays on-brand and performs. Based in Dubai, I’ve partnered with senior stakeholders and global teams across the UK and Malaysia, delivering high-profile projects such as COP28-related work, Dubai Opera graduation ceremonies, and other humanitarian and conference events. I’m especially excited by digital-first campaigns—whether that means implementing new tools and workflows, improving turnaround times, or designing user experiences that convert and resonate.

Available to hire

I’m a creative lead and design professional with 10+ years of experience across brand strategy, digital and print design, video, and UX/UI. I love taking a brief from early thinking through to final delivery, building clear visual systems, and leading teams to produce work that stays on-brand and performs.

Based in Dubai, I’ve partnered with senior stakeholders and global teams across the UK and Malaysia, delivering high-profile projects such as COP28-related work, Dubai Opera graduation ceremonies, and other humanitarian and conference events. I’m especially excited by digital-first campaigns—whether that means implementing new tools and workflows, improving turnaround times, or designing user experiences that convert and resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Work Experience

Lead Designer at Heriot-Watt University, Dubai

January 1, 2023 - January 1, 2026

Led a team of 3 designers and restructured workflows to reduce turnaround time by 20%. Managed end-to-end creative workflow, review cycles, traffic, and supplier coordination across print, digital, and video deliverables for the Dubai campus while ensuring alignment with global brand guidelines. Introduced digital-first processes and tools, implemented Wrike to improve work tracking and productivity by 40%, and used performance reporting and stakeholder feedback to continuously improve delivery standards. Drove business impact through digital outdoor campaigns that increased recruitment enquiries and sign-ups by 10%. Coordinated with global creative teams in the UK and Malaysia to localize work and supported major campus and COP28-related branding initiatives.

Creative Lead at Capline Services (Remote), India

January 1, 2022 - January 1, 2023

Led a team of 2 designers, redesigning workflows to reduce turnaround time by 30%. Owned website redesign work including landing pages for sub-initiatives, and delivered UX/UI solutions for internal and external clients to ensure smooth user experiences. Planned and executed social media strategies, marketing campaigns, and YouTube content production, while also creating creative assets for online and offline lead-generation efforts. Collaborated closely with content teams to maintain brand consistency, and managed stakeholders, budgets, workflows, and campaign performance across multiple simultaneous projects.

Creative Lead at MIRO (Remote), India

January 1, 2021 - January 1, 2022

Managed design assets for digital media across 4 clients, leading a team of 2 designers. Developed social media strategies and design for retail, food, and e-commerce clients, and built/implemented brand identity across client accounts. Delivered UX/UI for client websites in collaboration with web developers, handled client relationships, and negotiated deliverables. Led brainstorming, strategy, and content execution, including YouTube content planning and production. Worked with clients in AI, metaverse, and NFT spaces, and directed other designers and freelancers while driving brand development and lead-generation campaigns through creative problem-solving.

Freelance Designer at Self-Employed, India

January 1, 2020 - January 1, 2021

Delivered digital marketing, print media, and video editing projects for clients including Amazon Foods (Dubai), Schbang (Mumbai), Zoom Abroad, and Waggy Zone Ice Creams. Managed client relationships directly from brief through final delivery across multiple accounts, producing branded content spanning social media, print, and video for diverse industries.

Graphics and Multimedia Designer at UNSW, Australia

January 1, 2017 - January 1, 2020

Planned and produced videos to digitize educational content for online learning, and created graphic assets for marketing materials. Produced motion graphics and animation for promotional content, coordinated with faculty to film and promote course content, and executed social media marketing campaigns. Managed video production logistics including camera setups, lighting, lenses, backgrounds, and recording operations across audio and video workflows (including green-screen studio editing). Supported equipment management and workshops for students on DSLR/Blackmagic cameras, sound recorders, drones, and lighting, plus research and purchase of AV/multimedia equipment aligned with course and budget requirements.

Graphic Designer at Viacom (Vh1 Supersonic), India

January 1, 2014 - January 1, 2015

Worked as the sole graphic designer for Vh1 Supersonic Goa, delivering year-round social media and branding content for festival programming. Produced promotional motion graphic videos for international presentations and created logo animations and graphic content for the VH1 brand. Designed social media and print materials for music festivals and events throughout the year.