Available to hire
Digital Marketing Manager with 7 years of experience in digital marketing and social media. Skilled in go-to-market strategies, product positioning, and improving user experience with customer feedback and competitive research. Experienced in PPC, SEO, social media, and email campaigns to boost awareness and conversions. Worked on product demos, email sequences, CRM pipelines, and marketing budgets while collaborating with SDR and product teams to set up analytics and track leads effectively.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Advanced
Ukrainian
Intermediate
Hebrew (modern)
Intermediate
Bulgarian
Advanced
Work Experience
Digital Marketing Manager (Remote) at CaddieSoft (IT Outsourcing + E-commerce)
February 1, 2025 - PresentCreated and executed go-to-market (GTM) strategies; conducted competitor analysis and SWOT assessments; audited existing services and marketing assets to identify opportunities and positioning gaps; developed detailed execution plans; set up GA4 and GTM to track key marketing events; led onboarding demos and user onboarding content; collaborated with SDR and product teams to define analytics and track lead performance; built and managed CRM pipelines and marketing budgets; produced and analyzed performance dashboards and reports; coordinated with Google, LinkedIn and other platforms to optimize campaigns; planned and aligned social media activity with broader marketing goals; produced demo videos to illustrate product value and supported lead conversion.
Digital Marketing Manager (Remote) at CaddieSoft (IT Outsourcing + E-commerce)
November 1, 2023 - October 15, 2025Go-to-market strategy development, detailed execution plans, and competitive analysis; refined ICPs; audited and improved marketing assets; implemented analytics stack (GA4, GTM) and CRM integrations; led cross-functional collaboration with product and content teams to optimize campaigns; established dashboards and regular reporting for stakeholders; managed marketing budgets and channel performance; early adopter content and onboarding support.
SMM Manager
August 31, 2019 - October 15, 2025SMM strategy planning and implementation; managed corporate pages across LinkedIn, Twitter, Facebook and Instagram; generated content; tracked performance analytics; aligned social activity with broader marketing goals; supported lead generation and CRM integration.
Sales Assistant at Watch Retailer
December 31, 2018 - October 15, 2025Premium watch customer service; showroom organization; product demonstrations; addressing objections; sales floor management.
Digital Marketing Manager (Remote) at Quidget (SaaS - AI Chatbot)
December 1, 2024 - October 15, 2025Created and executed go-to-market strategies for a SaaS AI chatbot product. Conducted competitor analysis and SWOT assessments to identify differentiation opportunities and messaging. Developed initial ICPs and refined them based on feedback and market insights. Partnered with product and content teams to create website pages, marketing materials, and messaging tailored to target audiences. Implemented customer feedback systems (surveys, interviews) to gather insights and improve product relevance. Conducted video interviews with early adopters to understand user needs and iterate on ICPs and product improvements. Managed marketing efforts across Google Ads, email campaigns (via Mailchimp), and SEO to drive awareness, conversions, and user satisfaction. Set up and monitored product analytics using GA4 and GTM to measure campaign effectiveness. Coordinated with platforms such as Gartner Digital Products, Trustpilot, and GTM to manage reviews and visibility. Supported lead management and
Product Marketing Manager (Remote) at Quidget (SaaS - AI Chatbot)
December 1, 2024 - October 15, 2025Created and executed go-to-market strategies, including detailed execution plans. Conducted competitor analysis and SWOT assessments to identify differentiated opportunities and positioning strategies. Developed ICPs and refined them based on customer feedback and market insights. Built website pages, marketing materials, and messaging tailored to target audiences. Implemented customer feedback systems and measured product impact. Set up GA4, GTM, and other analytics to track user behavior and campaign effectiveness. Coordinated with product and content teams to enhance product visibility and drive adoption. Managed digital marketing assets, dashboards, and reporting for stakeholders.
Digital Marketing Manager (Remote) at CaddieSoft (IT Outsourcing + E-commerce)
November 30, 2023 - October 15, 2025Led end-to-end digital marketing strategies across PPC, SEO, content, email, and social media to boost awareness and conversions. Executed go-to-market plans, created demo-ready assets, and aligned CRM and marketing automation with SDR and product teams. Implemented GA4 and GTM for tracking, built dashboards in Google Sheets, and produced actionable insights to optimize campaigns. Ran A/B tests on landing pages, managed lead generation, and nurtured leads through CRM. Coordinated with SEO and content teams to produce website pages, blog posts, and messaging aligned with target audiences. Managed paid media across Google Ads, Facebook Ads, and LinkedIn, and ran email campaigns to drive engagement and conversions.
SMM Manager at CaddieSoft (IT Outsourcing + E-commerce)
August 31, 2019 - October 15, 2025SMM strategy planning and implementation across LinkedIn, Twitter, Facebook, and Instagram. Created and published content, monitored performance analytics, and adjusted campaigns to boost engagement and reach.
Sales Assistant at Unspecified Retail (Jerusalem, Israel)
December 31, 2018 - October 15, 2025Customer service at a premium retail environment. Assisted customers, demonstrated products, organized the sales floor, handled objections, and supported closing sales.
Digital Marketing Manager at CaddieSoft IT Outsourcing + Ecommerce
November 1, 2023 - November 1, 2023Created and executed go-to-market strategies; conducted competitive research and SWOT analyses; audited marketing assets; set up GA4 to track marketing events; led content planning and influencer collaborations to improve brand reach and conversions; managed marketing budgets and collaborated with product teams.
SMM Manager at Quidget (SaaS - AI Chatbot)
August 1, 2019 - August 1, 2019Managed social media strategy, content calendars, and cross-channel campaigns to boost awareness and engagement; collaborated with product and content teams; analyzed performance and iterated on creative.
Sales Assistant
December 1, 2018 - December 1, 2018Customer service for premium products; supported sales floor operations; handled objections and pricing negotiations; assisted with demos and order processing.
Product Marketing Manager at Quidget (SaaS AI Chatbot)
December 31, 2024 - December 31, 2024Created and executed go-to-market strategies; defined product features, positioning, and messaging; developed ICPs and refined them based on market insights; collaborated with product and content teams to build marketing assets; tracked performance with GA4 and GTM; led demos and influencer partnerships to expand brand reach.
Education
M.A. in English and Literature at Dnipro National University
January 1, 2007 - January 1, 2012Course in Communication and Multimedia at Ariel University Center of Samaria
January 11, 2030 - October 15, 2025Master of Arts in English and Literature at Dnipro National University
January 1, 2007 - January 1, 2012Master of Arts (MA) in English and Literature at Dnipro National University
January 1, 2007 - January 1, 2012Course in Communication and Multimedia at Ariel University Center of Samaria
January 11, 2030 - November 15, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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