Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

8+ years of experience leading performance media initiatives with deep expertise in Paid Social strategy. Working across CPG, Auto, Pharma, and Tech verticals, I bring diverse perspectives to build smarter, more effective strategies. Hands-on experience across TikTok, Snapchat, Meta, Reddit, Pinterest, and X.…

Nikki Katz

Digital Marketer, Marketing Strategist, Brand Strategist, +5





8+ years of experience leading performance media initiatives with deep expertise in Paid Social strategy. Working across CPG, Auto, Pharma, and Tech verticals, I bring diverse perspectives to build smarter, more effective strategies. Hands-on experience across TikTok, Snapchat, Meta, Reddit, Pinterest, and X.…

Available to hire

8+ years of experience leading performance media initiatives with deep expertise in Paid Social strategy. Working across CPG, Auto, Pharma, and Tech verticals, I bring diverse perspectives to build smarter, more effective strategies. Hands-on experience across TikTok, Snapchat, Meta, Reddit, Pinterest, and X.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Manager, Paid Social at KINESSO at Omnicom Media

April 1, 2023 - Present

Lead paid social strategy, planning, and execution for Kenvue’s CPG portfolio with a $35M annual budget, supporting Tylenol, Motrin, Aveeno, and Neutrogena to align media strategy with business priorities. Develop quarterly strategic plans to expand reach and engagement for high-revenue brands; provide client guidance and monitor real-time performance to hit KPIs; identify testing opportunities and optimizations to maximize ROI.

Sr. Specialist / Specialist, Paid Social at Reprise Digital

December 1, 2019 - March 1, 2023

Managed a $10M global paid social budget for Accenture, driving B2B demand generation and awareness across priority industries, solutions, and enterprise audiences. Partnered with global stakeholders to align paid social strategy to business objectives, delivering a 5% YoY lift in campaign effectiveness through data-backed insights and budget recommendations. Collaborated cross-functionally to define and track performance targets tied to B2B KPIs, ensuring paid social efforts supported broader pipeline and growth goals.

Paid Social and Search Analyst at PHD Media

October 1, 2018 - October 1, 2019

Executed full-funnel Paid Social strategy for Volkswagen across 81+ markets with an annual budget of $2M+, driving both upper-funnel brand awareness and lower-funnel dealer site conversions. Built and optimized social and search campaigns using Facebook Ads Manager and Search Ads 360, leveraging data-driven insights for future strategies. Prepared performance reports and presented actionable insights to stakeholders, informing strategic decision-making.

Assistant Strategist, Published Media at PHD Media

November 1, 2016 - September 1, 2018

Supported the development, execution, and negotiation of published media campaigns for GlaxoSmithKline, focusing on OTC and DTC brands in Vaccines and Immunology. Negotiated rates, advertisement positioning, and added-value executions with vendors. Utilized research studies and programs to provide recommendations and analysis of media plans.