Nikki Katz

Lead paid social strategy, planning, and execution for Kenvue’s CPG portfolio with a $35M annual budget, supporting Tylenol, Motrin, Aveeno, and Neutrogena to align media strategy with business priorities. Develop quarterly strategic plans to expand reach and engagement for high-revenue brands; provide client guidance and monitor real-time performance to hit KPIs; identify testing opportunities and optimizations to maximize ROI.

Managed a $10M global paid social budget for Accenture, driving B2B demand generation and awareness across priority industries, solutions, and enterprise audiences. Partnered with global stakeholders to align paid social strategy to business objectives, delivering a 5% YoY lift in campaign effectiveness through data-backed insights and budget recommendations. Collaborated cross-functionally to define and track performance targets tied to B2B KPIs, ensuring paid social efforts supported broader pipeline and growth goals.

Executed full-funnel Paid Social strategy for Volkswagen across 81+ markets with an annual budget of $2M+, driving both upper-funnel brand awareness and lower-funnel dealer site conversions. Built and optimized social and search campaigns using Facebook Ads Manager and Search Ads 360, leveraging data-driven insights for future strategies. Prepared performance reports and presented actionable insights to stakeholders, informing strategic decision-making.