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I’m a Senior Content Strategist with 8+ years of experience leading content strategy and execution for diverse B2B clients, including Singtel, ByteDance, and DBS. I focus on turning complex topics into clear, audience-first content that supports growth, engagement, and measurable results. I also manage end-to-end content initiatives—planning, leading and executing strategies, authoring and refining thought leadership pieces, directing writers and freelancers, and overseeing editorial timelines. From competitive research and SEO analysis to content production across web copy, social media, write-ups, and reports, I’m passionate about raising content quality and driving meaningful reach for Singapore-based organizations. I am also a freelance contributor for Canvas8, a global behavioral and cultural insights agency that helps organizations improve their brand strategy and communications through data and insights. I've written reports on Japan's self-building era, Australia's craft beer decline, and the rise of queer travel in Asia. Prior to this, I was the native editor at VICE Asia.…I’m a Senior Content Strategist with 8+ years of experience leading content strategy and execution for diverse B2B clients, including Singtel, ByteDance, and DBS. I focus on turning complex topics into clear, audience-first content that supports growth, engagement, and measurable results. I also manage end-to-end content initiatives—planning, leading and executing strategies, authoring and refining thought leadership pieces, directing writers and freelancers, and overseeing editorial timelines. From competitive research and SEO analysis to content production across web copy, social media, write-ups, and reports, I’m passionate about raising content quality and driving meaningful reach for Singapore-based organizations. I am also a freelance contributor for Canvas8, a global behavioral and cultural insights agency that helps organizations improve their brand strategy and communications through data and insights. I've written reports on Japan's self-building era, Australia's craft beer decline, and the rise of queer travel in Asia. Prior to this, I was the native editor at VICE Asia.

Dominique Natividad

Content Strategist, Content Producer, SEO Expert, +2

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I’m a Senior Content Strategist with 8+ years of experience leading content strategy and execution for diverse B2B clients, including Singtel, ByteDance, and DBS. I focus on turning complex topics into clear, audience-first content that supports growth, engagement, and measurable results. I also manage end-to-end content initiatives—planning, leading and executing strategies, authoring and refining thought leadership pieces, directing writers and freelancers, and overseeing editorial timelines. From competitive research and SEO analysis to content production across web copy, social media, write-ups, and reports, I’m passionate about raising content quality and driving meaningful reach for Singapore-based organizations. I am also a freelance contributor for Canvas8, a global behavioral and cultural insights agency that helps organizations improve their brand strategy and communications through data and insights. I've written reports on Japan's self-building era, Australia's craft beer decline, and the rise of queer travel in Asia. Prior to this, I was the native editor at VICE Asia.…I’m a Senior Content Strategist with 8+ years of experience leading content strategy and execution for diverse B2B clients, including Singtel, ByteDance, and DBS. I focus on turning complex topics into clear, audience-first content that supports growth, engagement, and measurable results. I also manage end-to-end content initiatives—planning, leading and executing strategies, authoring and refining thought leadership pieces, directing writers and freelancers, and overseeing editorial timelines. From competitive research and SEO analysis to content production across web copy, social media, write-ups, and reports, I’m passionate about raising content quality and driving meaningful reach for Singapore-based organizations. I am also a freelance contributor for Canvas8, a global behavioral and cultural insights agency that helps organizations improve their brand strategy and communications through data and insights. I've written reports on Japan's self-building era, Australia's craft beer decline, and the rise of queer travel in Asia. Prior to this, I was the native editor at VICE Asia.

Available to hire

I’m a Senior Content Strategist with 8+ years of experience leading content strategy and execution for diverse B2B clients, including Singtel, ByteDance, and DBS. I focus on turning complex topics into clear, audience-first content that supports growth, engagement, and measurable results.

I also manage end-to-end content initiatives—planning, leading and executing strategies, authoring and refining thought leadership pieces, directing writers and freelancers, and overseeing editorial timelines. From competitive research and SEO analysis to content production across web copy, social media, write-ups, and reports, I’m passionate about raising content quality and driving meaningful reach for Singapore-based organizations.

I am also a freelance contributor for Canvas8, a global behavioral and cultural insights agency that helps organizations improve their brand strategy and communications through data and insights. I’ve written reports on Japan’s self-building era, Australia’s craft beer decline, and the rise of queer travel in Asia.

Prior to this, I was the native editor at VICE Asia.