Niko Tabasta

Ran affiliate outreach and creator acquisition across 5 brands (Coulee Coffee, Watchdog/EZ Outlet, Hover Cover, Sleek Socket, Spicy Shelf), supporting 10,000+ weekly creator touchpoints across TikTok, Discord, and email. Identified a revenue reporting error that undercounted actual GMV by ~20x and corrected figures used for weekly KPI reporting. Cleaned and re-scoped a 12,043-record cold-prospect list down to 121 verified, high-value creators (98% reduction) and flagged that 59% of the active outreach base was over-messaging, prompting cadence review. Reconciled 66 historical retainer campaigns worth $302,673 in GMV into one accurate report and moved brand leads from ad hoc updates to a standing Monday reporting cadence. Served as day-to-day operational point of contact across the brand portfolio, running weekly alignment on outreach strategy, sample approvals, and reporting while building light automation to handle volume.

Supported content quality strategy by helping build a 50+ parameter content quality matrix with the algorithm team for an AI-powered seller feature, deployed nationwide in Indonesia, and piloted across SEA. Assisted end-to-end testing and deployment, covering 100K+ content evaluations. Analyzed content quality and seller metrics to generate data-driven insights for product and operations teams. Coordinated daily general quality projects across 8 teams and external partners, achieving 88% internal communication coverage during new product testing.

Wrote 1–3 weekly reports on bed frame production until export from the client factory in Jepara. Administered approximately six-figure USD valuation of pre-ordered products destined for California, USA. Coordinated between the director, Intertek QC, and producer regarding interests and business deals. Solved issues related to QC standards and coordinated toward corresponding actors. Visualized reports using 3D models and animations with SketchUp and Lumion.