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Hi, I’m Nikolina Lesic, a creative Social Media Manager focused on brands in Kitchener, Ontario. I help shape cohesive brand positioning through creative content creation, brand voice development, and cross-functional collaboration to turn business goals into strategic, authentic marketing messages. I translate business goals into clear marketing strategies by crafting consistent messaging aligned with audience insights and working closely with stakeholders to ensure every touchpoint reinforces the brand’s identity and value proposition. I love turning ideas into campaigns that resonate, drive engagement, and elevate brand impact across organic and paid channels.…Hi, I’m Nikolina Lesic, a creative Social Media Manager focused on brands in Kitchener, Ontario. I help shape cohesive brand positioning through creative content creation, brand voice development, and cross-functional collaboration to turn business goals into strategic, authentic marketing messages. I translate business goals into clear marketing strategies by crafting consistent messaging aligned with audience insights and working closely with stakeholders to ensure every touchpoint reinforces the brand’s identity and value proposition. I love turning ideas into campaigns that resonate, drive engagement, and elevate brand impact across organic and paid channels.

Nikolina Lesic

Social Media Manager, Content Creator, Brand Strategist, +2

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Hi, I’m Nikolina Lesic, a creative Social Media Manager focused on brands in Kitchener, Ontario. I help shape cohesive brand positioning through creative content creation, brand voice development, and cross-functional collaboration to turn business goals into strategic, authentic marketing messages. I translate business goals into clear marketing strategies by crafting consistent messaging aligned with audience insights and working closely with stakeholders to ensure every touchpoint reinforces the brand’s identity and value proposition. I love turning ideas into campaigns that resonate, drive engagement, and elevate brand impact across organic and paid channels.…Hi, I’m Nikolina Lesic, a creative Social Media Manager focused on brands in Kitchener, Ontario. I help shape cohesive brand positioning through creative content creation, brand voice development, and cross-functional collaboration to turn business goals into strategic, authentic marketing messages. I translate business goals into clear marketing strategies by crafting consistent messaging aligned with audience insights and working closely with stakeholders to ensure every touchpoint reinforces the brand’s identity and value proposition. I love turning ideas into campaigns that resonate, drive engagement, and elevate brand impact across organic and paid channels.

Available to hire

Hi, I’m Nikolina Lesic, a creative Social Media Manager focused on brands in Kitchener, Ontario. I help shape cohesive brand positioning through creative content creation, brand voice development, and cross-functional collaboration to turn business goals into strategic, authentic marketing messages.

I translate business goals into clear marketing strategies by crafting consistent messaging aligned with audience insights and working closely with stakeholders to ensure every touchpoint reinforces the brand’s identity and value proposition. I love turning ideas into campaigns that resonate, drive engagement, and elevate brand impact across organic and paid channels.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Pathway & Marketing Coordinator at Waterloo United Soccer Club

October 1, 2024 - Present

Planed, executed, and optimized social media content across multiple platforms, supporting both organic and paid social campaigns to increase awareness, registrations, and event attendance. Served as primary point of contact for program communications, supporting strategic planning, scheduling, and operational logistics across multiple competitive programs serving 2,000+ participants.

Social Media Coordinator at Ethos Automation

August 1, 2025 - Present

Monitored campaign performance and engagement metrics, providing recommendations to improve reach, pacing, and audience engagement across social channels. Designed and produced LinkedIn posts and ad collateral, including branded graphics and creative assets used in organic and paid social campaigns. Designed digital and print marketing assets (pamphlets, promotional collateral, event materials) aligned with brand standards and campaign objectives.

Marketing Coordinator at ATS Industrial Automation

January 1, 2023 - August 31, 2024

Executed and supported paid and organic social media campaigns, contributing to measurable increases in audience reach, engagement, and brand awareness across key platforms. Led internal and external creative production (photography, videography, brochures, booth and digital assets) to support paid social campaigns, trade shows, and brand initiatives. Captured, edited, and optimized photo and video assets for use in paid social ads, organic posts, and marketing collateral, improving creative consistency and performance. Supported machine and project branding initiatives across multiple campaigns, ensuring alignment with brand standards and enhancing visual cohesion across digital and paid media placements.