I’m a Creative Director with 14 years of experience developing integrated brand and campaign work across New Zealand, EMEA and global markets. My background spans sports, retail, automotive, technology and healthcare, including official licensed product campaigns for the FIFA World Cup 2022 and AFC Asian Cup 2023. I enjoy turning strategic ideas into clear, distinctive creative systems that work across packaging, digital, video, retail and experiential environments. I’m now based in Auckland and have recently worked with Spark NZ, SONY Australia and AFT Pharmaceuticals. I build and guide small, capable teams, mentor creatives, lead pitches and oversee shoots and campaigns from concept through to rollout. I also use AI across reasoning, image, motion and sound production to create an efficient, modern creative pipeline without losing the importance of strong ideas and craft.…I’m a Creative Director with 14 years of experience developing integrated brand and campaign work across New Zealand, EMEA and global markets. My background spans sports, retail, automotive, technology and healthcare, including official licensed product campaigns for the FIFA World Cup 2022 and AFC Asian Cup 2023. I enjoy turning strategic ideas into clear, distinctive creative systems that work across packaging, digital, video, retail and experiential environments. I’m now based in Auckland and have recently worked with Spark NZ, SONY Australia and AFT Pharmaceuticals. I build and guide small, capable teams, mentor creatives, lead pitches and oversee shoots and campaigns from concept through to rollout. I also use AI across reasoning, image, motion and sound production to create an efficient, modern creative pipeline without losing the importance of strong ideas and craft.WWWW…