I’m Nina, a creative and digital designer working across brand, campaigns, ecommerce, and performance creative, with a focus on concept, visual direction, and hands-on execution. I develop visual work that’s both considered and commercially effective—from insight and concept through to art direction and final delivery. I’ve worked in in-house, agency, and independent studio environments across brand identity, paid social, digital campaigns, ecommerce, organic content, and visual storytelling. I also build AI-assisted creative workflows using tools like Weavyl, Midjourney, and Higgsfield to accelerate concept exploration and production while keeping creative judgement and craft at the centre.…

Nina Francardo

I’m Nina, a creative and digital designer working across brand, campaigns, ecommerce, and performance creative, with a focus on concept, visual direction, and hands-on execution. I develop visual work that’s both considered and commercially effective—from insight and concept through to art direction and final delivery. I’ve worked in in-house, agency, and independent studio environments across brand identity, paid social, digital campaigns, ecommerce, organic content, and visual storytelling. I also build AI-assisted creative workflows using tools like Weavyl, Midjourney, and Higgsfield to accelerate concept exploration and production while keeping creative judgement and craft at the centre.…

Available to hire

I’m Nina, a creative and digital designer working across brand, campaigns, ecommerce, and performance creative, with a focus on concept, visual direction, and hands-on execution. I develop visual work that’s both considered and commercially effective—from insight and concept through to art direction and final delivery.

I’ve worked in in-house, agency, and independent studio environments across brand identity, paid social, digital campaigns, ecommerce, organic content, and visual storytelling. I also build AI-assisted creative workflows using tools like Weavyl, Midjourney, and Higgsfield to accelerate concept exploration and production while keeping creative judgement and craft at the centre.

See more

Language

English
Fluent
Italian
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Digital Designer at Freelancer
June 20, 2025 - June 20, 2025
UI?UX Design, Web Design, App Design, Graphic Design, Brand Design
Founder & Creative Director at Bynillo Studio
May 1, 2025 - Present
Lead creative projects from initial brief through concept, visual direction and final execution across fashion, beauty, jewellery and lifestyle brands. Develop campaign concepts, visual worlds, mood boards, AI-assisted imagery and final creative assets across digital, social and brand touchpoints. Work across brand, ecommerce, paid and organic social and digital marketing, balancing creative ambition with commercial objectives. Build AI-assisted creative workflows using Weav y, Midjourney and Higg sfield to accelerate concept exploration and production while maintaining visual consistency and creative quality. Independently manage projects end-to-end from creative direction through delivery, proactively developing ideas and adding structure to open-ended briefs.
Digital Designer at Spotlight Retail Group (SRG)
May 1, 2025 - June 20, 2025
Designed a wide range of digital assets (eDMs, web banners, landing page graphics, paid and organic social content) and collaborated closely with brand and marketing teams to maintain visual consistency across campaigns, managing multiple briefs simultaneously under tight deadlines.
Digital Designer at All Fenix
May 1, 2024 - March 1, 2025
Sole Digital Designer leading creative across brand, ecommerce and marketing, translating brand direction into campaigns, paid media, organic content and digital experiences. Led creative direction for All Fenix and All Fenix Mini including identity, colour, typography and brand guidelines, creating a cohesive visual system across digital touchpoints. Redesign of Shopify Plus ecommerce experience using UX/UI and CRO principles to deliver a 6% increase in conversion rate. Designed and iterated paid social creative across Meta, TikTok and Pinterest, contributing to a 5% increase in ROAS and enabling ad spend to scale by 200% during key campaigns. Art directed key campaign launches including BFCM 2024, developing creative across paid media, organic social, EDMs and ecommerce. Developed content and email creative contributing to a 46% increase in the email database and 50% growth in social following over four months.
Brand Designer at AllFenix
May 1, 2024 - March 1, 2025
Led creative direction for the All Fenix and All Fenix Mini rebrands, managing the full redesign of the eCommerce website and optimizing UX/UI, which drove a 6% increase in conversion rates. Designed high-performing media creatives for various platforms, contributing to a 5% increase in ROAS.
Brand & Web Designer at DISA Agency
October 1, 2022 - October 1, 2023
Brand & Web Designer at DIS Agency
October 1, 2022 - October 1, 2023
Managed diverse design and marketing projects for 15+ clients, demonstrating adaptability and driving increases in brand engagement and website traffic while ensuring high client satisfaction.
Marketing Assistant at Resilium
April 1, 2022 - September 1, 2023
Contributed to brand visibility projects specializing in research, whitepaper development, and strategic content scheduling for multiple social media accounts.
Graphic Designer at HelloGoodWorld
January 1, 2022 - April 1, 2022
Utilised design skills to craft engaging content for social media platforms and conducted website audits for improved user experience.

Education

Bachelor of Business at Bond University
January 1, 2020 - January 1, 2022
Bachelor of Business (Entrepreneurship & Innovation) - Major in Marketing & Design at Bond University
January 1, 2020 - January 1, 2022
Bachelor of Business (Entrepreneurship & Innovation) - Major in Marketing & Design at Bond University
January 1, 2020 - December 31, 2022
Diploma/Agency Program at DISA Agency
October 1, 2022 - October 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Education, Computers & Electronics