Available to hire
Senior marketing leader with ten years of experience growing audiences, driving revenue, and building the strategies and teams behind both. Has scaled brands from the ground up, delivered
record-breaking attendance and digital growth, and created content compelling enough that others in the industry take notice. Leads with data, executes with creativity, and is most proud of the marketers developed along the way.
Experience Level
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Work Experience
Senior Marketing Leader at Six Flags Entertainment Corp.
February 1, 2023 - PresentLed end-to-end marketing strategy for a multi-property portfolio across Six Flags, delivering growth in audience, revenue, and brand equity. Built and scaled brand from the ground up; delivered record-breaking attendance and digital growth across owned channels. Directed day-to-day social, content, and brand perception strategies; steered high-budget productions, scripting, and multi-platform distribution. Coordinated with cross-functional teams and external partners to support park campaigns, influencer programs, and paid media initiatives. Managed end-to-end content creation, including on-site and digital assets, and oversaw recruitment, partnerships, and production cadence. Drove omnichannel efforts with a data-driven approach leveraging GA4 and paid media to maximize reach and ROI.
Regional Social Media & Digital Content Manager at Six Flags Entertainment Corp.
September 1, 2024 - PresentLed digital content and social strategy across nine properties (five parks, three resort properties, and flagship safari destinations) within a 42-park ecosystem. Owned end-to-end social, content, and brand perception strategy; drive high-budget productions; coordinate campaigns and influencer programs; drive attendance growth and revenue performance. Revamped and scaled influencer program, managed high-profile brand partnerships, and led in-house creative production. Achieved 44% year-over-year growth in social reach and engagement; delivered record-breaking attendance through integrated digital, content, and campaign strategy. Led the Alpine Fury launch campaign generating 4M+ impressions, 250K+ engagements, and $1.5M+ in earned media value in opening week.
Digital Marketing Manager at Canada's Wonderland
February 1, 2023 - September 1, 2024Owned end-to-end digital presence across Canada’s Wonderland including social, website, app content, paid advertising, and park photography and creative production. Revamped and scaled influencer program, managed high-profile brand partnerships, and led in-house creative production; drove record attendance and revenue through integrated digital, content, and paid media strategies. Led bilingual campaigns across English and French; grew online presence and engagement; achieved the highest-ever park online performance.
Education
Bachelor of Arts, Law at Carleton University
January 11, 2030 - May 1, 2015Post Graduate Diploma, Public Relations at Algonquin College
January 11, 2030 - May 1, 2018Qualifications
Bachelor of Arts, Law
September 5, 2011 - May 1, 2015Post Graduate Diploma, Public Relations
September 5, 2016 - May 1, 2018Industry Experience
Media & Entertainment, Travel & Hospitality, Government, Real Estate & Construction
Experience Level
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