DTC founder and a product manager with 8 years of experience across ecommerce, fintech and banking. Proficient in performance marketing, ecommerce development and creating automations. Let's connect and solve your biggest problems today.

NIpun Parikh

DTC founder and a product manager with 8 years of experience across ecommerce, fintech and banking. Proficient in performance marketing, ecommerce development and creating automations. Let's connect and solve your biggest problems today.

Available to hire

DTC founder and a product manager with 8 years of experience across ecommerce, fintech and banking. Proficient in performance marketing, ecommerce development and creating automations. Let’s connect and solve your biggest problems today.

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Experience Level

Intermediate

Language

Gujarati
Fluent
English
Advanced
Hindi
Advanced

Work Experience

Head of Product for Business Loans at Mahila Money
February 1, 2024 - Present
Led end-to-end product strategy for business loans; built and scaled the loan journey from onboarding to collections; co-led NBFC integration; updated credit policies; built a dynamic business rules engine to assess credit eligibility; developed alternate data-based credit scoring; designed eKYC and video KYC compliant lending flows; optimized loan funnel, resulting in higher underwriting throughput and faster turnaround times; managed P&L for business and savings products; led cross-functional teams and built strategic partnerships with NBFCs, API aggregators, and financial institutions.
AVP, Product Manager – DIY Personal Loans at Kotak Mahindra Bank Limited
October 1, 2023 - September 24, 2025
Optimized underwriting and loan journeys; launched WhatsApp-based engagement and feedback channels integrated with Freshdesk & LOS, improving NPS; built a real-time bank statement parser to monitor data completeness, reducing loan application completion time from 4 days to under 1 day; introduced value-based dynamic nudges highlighting product benefits; led cross-functional GTM initiatives across marketing, business, product, and CX to grow digital presence and loan volumes.
Founder at Insta Mosaic Studio
March 1, 2022 - September 24, 2025
Bootstrapped a D2C brand selling custom photo products; built and scaled the brand to INR 2 crore revenue with 10,000+ customers in India, USA, and 20+ international markets; owned end-to-end GTM, product-market fit, and insights across regions; led SEO, CRO, and performance marketing, and managed Shopify, Amazon, and Etsy storefronts; developed internal tools and automated workflows to streamline operations; forged partnerships and distribution channels for growth and acquisition.

Education

Bachelor of Engineering in Computer Science & Engineering at BM CET, Surat
January 1, 2012 - January 1, 2016

Qualifications

Product Management Bootcamp – Hello PM
October 1, 2021 - September 24, 2025

Industry Experience

Financial Services, Software & Internet, Professional Services

Experience Level

Intermediate

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