Niraj Kumar Singh

Led data engineering and analytics for digital marketing and web analytics across UK&I, Americas, EM EA, and APAC. Defined and implemented SEO/SEM frameworks, built next-gen data infrastructure, and integrated analytics platforms (e.g., GA360, Adobe Analytics). Created dashboards and governance to drive regional marketing decisions, optimize paid search campaigns, and align delivery with marketing and commercial units.

Lead SEO, SEM, and Growth Marketing initiatives for Move Travel across APAC. Drove revenue growth with a 4M+ USD monthly flight revenue target achievement and built a regional Growth Marketing framework for hotel and ride segments. Executed regional SEO/SEM plans, AI-assisted content generation, and rigorous A/B testing to boost user acquisition, engagement, and ROI. Collaborated with regional marketing, product, and sales teams to align strategies and ensure measurable outcomes.

Led Analytics COE and Google Analytics 360 implementation across regions; defined digital marketing & optimization strategy for Hays’ global websites; increased YoY KPI by 12% and organic conversions by 15%. Built end-to-end SEO & SEM frameworks, managed campaigns on key platforms to improve ROI, acquisition, and retention. Coordinated with regional marketing heads to implement SEO & SEM, campaign design, measurement, and evaluation. Oversaw SEM/SEO tooling (Screaming Frog, Google Analytics, Webmaster Tools) and reporting.