For the “The Eyes Must Travel” campaign, we developed a concept that visually brings the cosmopolitan lifestyle to life. In Tokyo, the world’s largest metropolis, we created a visual world that combines modern travel with urban aesthetics.

From strategy to production, we created a campaign that captures the rhythm of the city. Light, movement and architecture set the collection in its environment and create a strong visual identity. The clear formal language of the designs is in direct dialogue with Tokyo, underlining the connection between the city and the product.

Whether on the streets of Shibuya, in the subway or at the fish market, the campaign shows how travelling changes the way we see the world. “The Eyes Must Travel” is not just a message, but a visual realisation of the cosmopolitan mindset.

Learn more: https://www.javanstudios.ch/case-studies/eyes-must-travel

Oakwood Capital is an independent Swiss advisory and investment boutique operating at the intersection of regulated digital assets and long-term wealth strategy. Our task was to create a brand that feels as disciplined as private banking, yet unmistakably built for a digital-first world.

At the heart of the system sits a stylised oak: reduced, geometric and quietly clever – a symbol that hints at allocation and structure while spelling O–A–K in plain sight. Rooted in tradition, designed for modern portfolios.

A calm palette of deep greens and warm neutrals sets the tone. Tiempos and Inter bring an editorial clarity across print and screen. Online, the identity becomes a streamlined experience with strong hierarchy, concise messaging and a confident sense of pace.

Built to perform on a homepage, in a pitch deck and across classic applications, the new identity gives Oakwood Capital a clear, timeless presence wherever it appears.

Learn more: https://www.javanstudios.ch/case-studies/oakwood-capital

We developed a complete rebranding for M-Schönheitswerk, creating a clearer, more modern, and memorable brand identity. The new logo unites the studio’s three core ideas: beauty represented as a flower shape, craft/work subtly referenced through gear-like elements, and the “M” integrated as the central brand feature. The result is a soft yet strong visual mark with a professional, distinctive character.

To visually differentiate the studio’s three service categories, we created a dedicated color system. These colors are reflected in both the logo and the website design, forming a cohesive and contemporary brand appearance. Combined with a newly structured, user-friendly website, M-Schönheitswerk now presents itself as clearly positioned, recognizable, and premium.

Learn more: https://www.javanstudios.ch/case-studies/m-schoenheitswerk

For NIRVAN JAVAN’s SEE THE WORLD campaign, we developed a concept that showcases the brand’s cosmopolitan vision. Inspired by the diversity of global cultures, the campaign brings together characters from different backgrounds in an exclusive setting - an invitation to discover the world with your own eyes.

The NIRVAN JAVAN collections are named after iconic metropolises and were originally intended to be staged in their respective cities. However, pandemic restrictions made an international production impossible. Instead, we created a stage that brings the cosmopolitan lifestyle to life in a new way: an exclusive society gathers in a stylish location, where each personality embodies a collection and expresses the elegance of the brand. Two intense days of shooting in Zurich resulted in a visually stunning campaign that uses light, sets and characters to reinterpret a journey around the world in a cinematic way.

Learn more: https://www.javanstudios.ch/case-studies/seetheworld-the-show