I started out in Sri Lanka as an e-marketing executive and freelance designer, helping individuals and small brands build their presence and communicate their ideas online. Over time, design became more than just a skill. It became the way I approach problem-solving, storytelling and visual communication.
Alongside this, I continued developing my work in design, creating brand identities, visual content and digital assets for a range of clients including Jane Lu, Joyce Wong, Matthew Lepre, Michael Black and Sam Brett. More recently, I’ve been working as a creative partner on a sneaker brand (GIANT), contributing across brand identity, content creation, photography and product direction. Today, my work sits across design, content and visual storytelling, with a strong influence from music and culture. I’m also a DJ and producer, which continues to shape how I think about rhythm, mood and creative direction.
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GIANT is a sneaker and lifestyle brand that I have been involved with as a creative partner, contributing to its development from the ground up.
My role spans across brand identity, visual design, content creation and overall creative direction. This includes designing visual assets, planning and producing social media content, photography and supporting the development of product concepts, including sneaker designs and upcoming releases.
I’ve worked closely on shaping how the brand is presented across digital platforms, ensuring consistency in visual language, tone and storytelling. A key part of my contribution has also been exploring the connection between design, culture and music within the brand’s content.
This experience has allowed me to work across both creative and practical aspects of building a brand, from concept through to execution.
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