I am an analytical and detail-oriented professional with 3 years of experience in content and digital marketing, specializing in optimizing content performance, language localization, product management, and user experience. I collaborate with cross-functional teams to deliver readable and scalable content that meets business goals. I have a track record of improving content readability, supporting team productivity, and collaborating with stakeholders. I thrive in diverse environments, bring new perspectives, and welcome new challenges to continue growing.…

NISCAYA SIRNA NESTAPA

I am an analytical and detail-oriented professional with 3 years of experience in content and digital marketing, specializing in optimizing content performance, language localization, product management, and user experience. I collaborate with cross-functional teams to deliver readable and scalable content that meets business goals. I have a track record of improving content readability, supporting team productivity, and collaborating with stakeholders. I thrive in diverse environments, bring new perspectives, and welcome new challenges to continue growing.…

Available to hire

I am an analytical and detail-oriented professional with 3 years of experience in content and digital marketing, specializing in optimizing content performance, language localization, product management, and user experience. I collaborate with cross-functional teams to deliver readable and scalable content that meets business goals.

I have a track record of improving content readability, supporting team productivity, and collaborating with stakeholders. I thrive in diverse environments, bring new perspectives, and welcome new challenges to continue growing.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Product Content Writer and Moderator at Traveloka
December 1, 2023 - Present
Moderated new product launches and top-performing travel activities across 10+ categories; refined content guidelines from language mechanics to content quality standards, creating a scalable moderation framework; used data-driven strategies to identify and resolve product page issues, driving improvements in content accuracy; collaborated with stakeholders on curated onboarding (Disney Cruise, Royal Caribbean), optimizing product content to increase CVR.
Product Content Writer and Moderator at Traveloka
December 1, 2023 - Present
Moderate new product launches and top-performing travel activities across 10+ categories, ensuring quality and compliance. Refine content guidelines from language mechanics to quality standards, enhancing readability and enabling scalable moderation. Use data-driven strategies to identify and resolve product page issues, improving content accuracy. Collaborate with stakeholders on curated tour and cruise onboarding (Disney Cruise, Royal Caribbean) to optimize product content and increase CVR.
Search Engine Optimization Staff at SehatQ
October 1, 2023 - October 25, 2025
Wrote and optimized Indonesian health articles and on-page content in detail pages; contributed to health tools attracting 80,000 average organic visits per month; curated and forecasted health news based on trends, generating over 68,000 page views in two months; utilized SEO tools to track keywords and performance; performed A/B testing ASO on the SehatQ app; proposed content planning based on trending news for SehatQ's social media.
Search Engine Optimization Staff at SehatQ
October 1, 2023 - October 25, 2025
Wrote and optimized Indonesian health articles and on-page content for detail pages; contributed to tools with 80,000 average organic traffic per month. Curated health trends news, delivering 68,000 page views in two months. Used SEO tools to track keywords and performance. Performed ASO testing for the SehatQ app, contributing to visibility and downloads. Planned content based on trending health news for SehatQ's social media.
Research Content Writer at Child's Reverie Indonesia
May 1, 2023 - October 25, 2025
Researched current issues in children's rights in Indonesia; brainstormed content themes and strategies to boost content creation; wrote engagement content such as quizzes, tips, quotes, and facts; provided data, press releases, and external articles drafted as comprehensive Instagram content; collaborated with social media strategists and project managers to curate information and events regarding children and their rights.
English Content Writer at Top4 Marketing
May 1, 2022 - October 25, 2025
Created 4 SEO-rich contents per week for client businesses; developed social media planning and ongoing strategy; managed 2 WordPress CMS instances and 4 Google Business Profiles; conducted extensive keyword and competitive research for on-page SEO; managed e-commerce SEO and ads to generate more sales; implemented EDM for email marketing; authored case study pages detailing digital marketing challenges for each client’s niche.
English Content Writer at Top4 Marketing
May 1, 2022 - October 25, 2025
Created 4 SEO-rich contents per week for client businesses, including articles and website copy. Developed social media planning and ongoing strategy for clients in different industries. Managed 2 WordPress CMS and 4 Google Business Profiles. Conducted keyword and competitive research for on-page SEO. Managed e-commerce SEO and ads to generate more sales. Implemented EDM for email marketing. Wrote case study pages about digital marketing challenges for each client's niche.

Education

Bachelor of English Literature at Universitas Brawijaya
August 1, 2017 - July 1, 2021
Bachelor of English Literature at Universitas Brawijaya
August 1, 2017 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Travel & Hospitality, Software & Internet, Professional Services

Skills

Experience Level