Hi, I’m Nishtha Patel, a marketing-focused Communications Studies student at Wilfrid Laurier University with a UX Design minor. I’ve built hands-on experience designing and executing digital campaigns, creating brand assets, and coordinating content across Instagram, TikTok, and LinkedIn. I’m passionate about translating ideas into clear, engaging marketing programs that resonate with audiences and support organizational goals. I thrive in cross-functional teams, balancing creative design with strategic planning to deliver cohesive branding and measurable engagement. My leadership roles — from Director of Marketing at UX Laurier to VP of Marketing for student clubs — have sharpened my ability to manage timelines, collaborate with stakeholders, and drive events, campaigns, and sponsorships forward with impact.

Nishtha Patel

Hi, I’m Nishtha Patel, a marketing-focused Communications Studies student at Wilfrid Laurier University with a UX Design minor. I’ve built hands-on experience designing and executing digital campaigns, creating brand assets, and coordinating content across Instagram, TikTok, and LinkedIn. I’m passionate about translating ideas into clear, engaging marketing programs that resonate with audiences and support organizational goals. I thrive in cross-functional teams, balancing creative design with strategic planning to deliver cohesive branding and measurable engagement. My leadership roles — from Director of Marketing at UX Laurier to VP of Marketing for student clubs — have sharpened my ability to manage timelines, collaborate with stakeholders, and drive events, campaigns, and sponsorships forward with impact.

Available to hire

Hi, I’m Nishtha Patel, a marketing-focused Communications Studies student at Wilfrid Laurier University with a UX Design minor. I’ve built hands-on experience designing and executing digital campaigns, creating brand assets, and coordinating content across Instagram, TikTok, and LinkedIn. I’m passionate about translating ideas into clear, engaging marketing programs that resonate with audiences and support organizational goals.

I thrive in cross-functional teams, balancing creative design with strategic planning to deliver cohesive branding and measurable engagement. My leadership roles — from Director of Marketing at UX Laurier to VP of Marketing for student clubs — have sharpened my ability to manage timelines, collaborate with stakeholders, and drive events, campaigns, and sponsorships forward with impact.

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Language

English
Fluent

Work Experience

Director of Marketing at UX Laurier
October 1, 2025 - Present
Design user-focused social media and promotional assets to improve clarity and audience engagement. Lead marketing for club events and campaigns across Instagram, TikTok and LinkedIn. Collaborate with team members to refine designs and maintain consistent branding.
Director of Marketing at The Advertising Project
September 1, 2025 - Present
Plan and execute marketing communications campaigns to promote club initiatives, events and brand awareness. Design social media content aligned with brand guidelines to maintain a cohesive online presence and high engagement. Collaborate with executives to align marketing efforts with organizational goals.
Vice President of Marketing at Laurier Sales Association
July 1, 2025 - Present
Lead digital marketing strategy to promote events and workshops across Instagram, TikTok, and LinkedIn. Create branded content using Canva and Figma. Manage and guide a marketing team to ensure consistent messaging and timely campaign execution.
Vice President of Marketing at Case Hacks
April 1, 2024 - April 1, 2025
Lead rebranding efforts by developing a new visual identity, logo and social media presence to attract sponsors. Execute digital campaigns to drive event awareness and participant registration. Produce graphics, reels and promotional content while coordinating with sponsors and internal teams. Manage a team of 3 marketing coordinators to execute cohesive and impactful branding strategies.
Vice President of Operations at The Golden Hack
April 1, 2024 - April 1, 2025
Led a team of 4 directors, coordinating workflows and ensuring operational deadlines were met. Streamlined planning processes by introducing project management tools, reducing timelines by 20%. Coordinated cross-team timelines to support marketing campaigns and event execution. Supported logistics and execution for hackathons with 100+ participants.
Founder & President at MED LIFE School Chapter
June 1, 2021 - June 1, 2023
Created and managed Instagram content and campaign messaging, led fundraising efforts that raised $6,000 for families in Latin America. Coordinated an executive team of 12 to deliver awareness initiatives and club operations.
Camp Counselor at Mad Science of Toronto
July 1, 2022 - September 1, 2022
Facilitated daily programs for groups of 18–22 participants while maintaining clear communication with parents and staff.

Education

BA in Communications Studies (Minor in UX Design) at Wilfrid Laurier University
September 1, 2023 - December 24, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other