I am a marketing graduate from the University of Exeter with hands-on experience building innovative strategies and executing end-to-end campaigns across SaaS, Ed-Tech, and Retail. I love turning data into storytelling that drives brand visibility and business growth.\nI excel at content creation, B2B lead generation, and collaborating with cross-functional teams in multicultural settings in the UK, India, and beyond. I’m passionate about transforming marketing concepts into tangible, results-driven solutions.

Nishtha Uppal

I am a marketing graduate from the University of Exeter with hands-on experience building innovative strategies and executing end-to-end campaigns across SaaS, Ed-Tech, and Retail. I love turning data into storytelling that drives brand visibility and business growth.\nI excel at content creation, B2B lead generation, and collaborating with cross-functional teams in multicultural settings in the UK, India, and beyond. I’m passionate about transforming marketing concepts into tangible, results-driven solutions.

Available to hire

I am a marketing graduate from the University of Exeter with hands-on experience building innovative strategies and executing end-to-end campaigns across SaaS, Ed-Tech, and Retail. I love turning data into storytelling that drives brand visibility and business growth.\nI excel at content creation, B2B lead generation, and collaborating with cross-functional teams in multicultural settings in the UK, India, and beyond. I’m passionate about transforming marketing concepts into tangible, results-driven solutions.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Marketing Project Coordinator at Immersive Industry Experiences
September 1, 2024 - December 1, 2024
Led LinkedIn campaigns to showcase authentic industry insights and candidate perspectives; captured employee interviews and behind-the-scenes content at Taylor Wimpey to enhance employer branding.
Student Content Ambassador at University of Exeter - Student Guild
July 1, 2023 - August 1, 2024
Produced engaging video content for TikTok, Instagram Reels, and YouTube Shorts, boosting the Student Guild’s digital presence and supporting new student transitions in Exeter.
Committee Member - Communications at Enactus, Exeter
October 1, 2023 - April 1, 2024
Strategized and managed Instagram and TikTok campaigns, increasing social media engagement by 30% and promoting fundraising events for Projects GROW and Twelve Period. Hosted 3 fundraising events, engaging 100+ attendees and increasing donations by 20%.
Digital Marketing Executive at Statusbrew (SaaS Social Media Scheduling Tool)
September 1, 2022 - June 1, 2023
Boosted website traffic from 241K to 678K in 6 months by leading high-quality backlink acquisition and SEO initiatives (keyword analysis, link-building); led Help Centre Revamp project, reducing client inquiries by 25% in one month; managed content calendar, automation workflows, and analytics; coordinated with global clients.
Marketing Executive at BYJU’S (Online Learning Platform)
February 1, 2022 - July 1, 2022
Led PAN-India Quiz marketing, onboarding 80 schools within 3 months, surpassing target by 33%; delivered pitches to key decision-makers and built lasting relationships; maintained and managed Excel databases for BYJU’s.

Education

MSc. Marketing (2:1) at University of Exeter, UK
September 1, 2023 - September 1, 2024
Bachelor of Commerce (First Class Honours) at Guru Nanak Dev University, Amritsar, India
July 1, 2019 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Retail, Professional Services, Media & Entertainment