I am a marketing graduate from the University of Exeter with hands-on experience building innovative strategies and executing end-to-end campaigns across SaaS, Ed-Tech, and Retail. I love turning data into storytelling that drives brand visibility and business growth.\nI excel at content creation, B2B lead generation, and collaborating with cross-functional teams in multicultural settings in the UK, India, and beyond. I’m passionate about transforming marketing concepts into tangible, results-driven solutions.…

Nishtha Uppal

I am a marketing graduate from the University of Exeter with hands-on experience building innovative strategies and executing end-to-end campaigns across SaaS, Ed-Tech, and Retail. I love turning data into storytelling that drives brand visibility and business growth.\nI excel at content creation, B2B lead generation, and collaborating with cross-functional teams in multicultural settings in the UK, India, and beyond. I’m passionate about transforming marketing concepts into tangible, results-driven solutions.…

Available to hire

I am a marketing graduate from the University of Exeter with hands-on experience building innovative strategies and executing end-to-end campaigns across SaaS, Ed-Tech, and Retail. I love turning data into storytelling that drives brand visibility and business growth.\nI excel at content creation, B2B lead generation, and collaborating with cross-functional teams in multicultural settings in the UK, India, and beyond. I’m passionate about transforming marketing concepts into tangible, results-driven solutions.

See more

Language

English
Fluent
Hindi
Fluent

Work Experience

Marketing Project Coordinator at Immersive Industry Experiences
September 1, 2024 - December 1, 2024
Led LinkedIn campaigns to showcase authentic industry insights and candidate perspectives; captured employee interviews and behind-the-scenes content at Taylor Wimpey to enhance employer branding.
Committee Member - Communications at Enactus, Exeter
October 1, 2023 - April 1, 2024
Strategized and managed Instagram and TikTok campaigns, increasing social media engagement by 30% and promoting fundraising events for Projects GROW and Twelve Period. Hosted 3 fundraising events, engaging 100+ attendees and increasing donations by 20%.
Student Content Ambassador at University of Exeter - Student Guild
July 1, 2023 - August 1, 2024
Produced engaging video content for TikTok, Instagram Reels, and YouTube Shorts, boosting the Student Guild’s digital presence and supporting new student transitions in Exeter.
Digital Marketing Executive at Statusbrew (SaaS Social Media Scheduling Tool)
September 1, 2022 - June 1, 2023
Boosted website traffic from 241K to 678K in 6 months by leading high-quality backlink acquisition and SEO initiatives (keyword analysis, link-building); led Help Centre Revamp project, reducing client inquiries by 25% in one month; managed content calendar, automation workflows, and analytics; coordinated with global clients.
Marketing Executive at BYJU’S (Online Learning Platform)
February 1, 2022 - July 1, 2022
Led PAN-India Quiz marketing, onboarding 80 schools within 3 months, surpassing target by 33%; delivered pitches to key decision-makers and built lasting relationships; maintained and managed Excel databases for BYJU’s.

Education

MSc. Marketing (2:1) at University of Exeter, UK
September 1, 2023 - September 1, 2024
Bachelor of Commerce (First Class Honours) at Guru Nanak Dev University, Amritsar, India
July 1, 2019 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Retail, Professional Services, Media & Entertainment