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I am a results-driven Business Data Analyst with 4+ years of experience leveraging SQL, Python, and advanced analytics across product, marketing, and customer behavior datasets. I have a proven track record of boosting conversions, retention, and feature adoption through A/B testing, cohort analysis, and KPI alignment. I excel at building dashboards (Tableau, Power BI, GA) and bridging business–tech gaps via BRDs, UAT, and stakeholder collaboration to drive data-informed decision-making and business growth.…I am a results-driven Business Data Analyst with 4+ years of experience leveraging SQL, Python, and advanced analytics across product, marketing, and customer behavior datasets. I have a proven track record of boosting conversions, retention, and feature adoption through A/B testing, cohort analysis, and KPI alignment. I excel at building dashboards (Tableau, Power BI, GA) and bridging business–tech gaps via BRDs, UAT, and stakeholder collaboration to drive data-informed decision-making and business growth.

Nitika Ramesh

Data Analyst, Marketing Analyst, Data Scientist, +3

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I am a results-driven Business Data Analyst with 4+ years of experience leveraging SQL, Python, and advanced analytics across product, marketing, and customer behavior datasets. I have a proven track record of boosting conversions, retention, and feature adoption through A/B testing, cohort analysis, and KPI alignment. I excel at building dashboards (Tableau, Power BI, GA) and bridging business–tech gaps via BRDs, UAT, and stakeholder collaboration to drive data-informed decision-making and business growth.…I am a results-driven Business Data Analyst with 4+ years of experience leveraging SQL, Python, and advanced analytics across product, marketing, and customer behavior datasets. I have a proven track record of boosting conversions, retention, and feature adoption through A/B testing, cohort analysis, and KPI alignment. I excel at building dashboards (Tableau, Power BI, GA) and bridging business–tech gaps via BRDs, UAT, and stakeholder collaboration to drive data-informed decision-making and business growth.

Available to hire

I am a results-driven Business Data Analyst with 4+ years of experience leveraging SQL, Python, and advanced analytics across product, marketing, and customer behavior datasets. I have a proven track record of boosting conversions, retention, and feature adoption through A/B testing, cohort analysis, and KPI alignment.

I excel at building dashboards (Tableau, Power BI, GA) and bridging business–tech gaps via BRDs, UAT, and stakeholder collaboration to drive data-informed decision-making and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Business Data Analyst at PTC

January 1, 2024 - November 5, 2025

Leveraged SQL to query and analyze large-scale user behavior datasets from Google Analytics, Amplitude, and Mixpanel, uncovering a 15% drop in conversions and driving optimization efforts that improved conversions by 20%. Utilized Python (Pandas, NumPy, SciPy, Statsmodels) for data cleaning, statistical analysis, and A/B test validation, resulting in a 12% improvement in customer retention and CTRs. Conducted market research and competitor analysis on multiple products, providing actionable insights that drove a 15% increase in feature adoption. Orchestrated user research surveys and interviews, integrating qualitative findings with data analysis to identify friction points and deliver product updates that improved user satisfaction scores by 10%. Built custom dashboards and automated reports in Google Analytics, Tableau, and Excel, streamlining insight generation by 15% and directly influencing conversion improvements across key features. Partnered with stakeholders to define and alig

Business Analyst at HCLTech

July 1, 2022 - July 1, 2022

Spearheaded stakeholder interviews and requirement workshops, producing detailed BRDs and FRDs in JIRA and Word, ensuring precise alignment between business and technology teams. Collaborated with cross-functional teams to develop roadmaps and prioritize features, crafting user stories that kept Agile projects on track and aligned with business goals. Led User Acceptance Testing (UAT) and structured feedback sessions, streamlining defect resolution and achieving a 95% user satisfaction rate post-release. Designed and implemented Power BI dashboards and Excel reporting solutions, reducing manual reporting time by 25% and enabling faster strategic decision-making. Applied SQL and Python to extract, clean, and analyze behavioral datasets, uncovering insights that boosted conversion rates by 20% and improved feature adoption by 15%. Introduced a customer-centric requirement-gathering approach, revolutionizing delivery processes and cutting project timelines by up to 80%, while strengthenin

Business Analyst at HCLTech

January 1, 2020 - July 1, 2022

Spearheaded stakeholder interviews and requirement workshops, producing BRDs and FRDs in JIRA and Word, ensuring precise alignment between business and technology teams. Collaborated with cross-functional teams to develop roadmaps and prioritize features, crafting user stories that kept Agile projects on track and aligned with business goals. Led User Acceptance Testing (UAT) and structured feedback sessions, streamlining defect resolution and achieving a 95% user satisfaction rate post-release. Designed and implemented Power BI dashboards and Excel reporting solutions, reducing manual reporting time by 25% and enabling faster strategic decision-making. Applied SQL and Python to extract, clean, and analyze behavioral datasets, uncovering insights that boosted conversion rates by 20% and improved feature adoption by 15%. Introduced a customer-centric requirement-gathering approach, revolutionizing delivery processes and cutting project timelines by up to 80%, while strengthening collabo