I am a versatile professional with experience in digital marketing, advertising, and e-commerce, complemented by roles in government advisory and entrepreneurship. I thrive at the intersection of content creation, sales management, and strategic communications to drive growth. Based in Zagreb, Croatia, I have led digital marketing initiatives for SaaS and consumer brands, built e-commerce ecosystems on WordPress, and collaborated with government and corporate partners to deliver results. I enjoy turning ideas into actionable campaigns, mentoring teams, and exploring new channels.

Nives Hrgic

I am a versatile professional with experience in digital marketing, advertising, and e-commerce, complemented by roles in government advisory and entrepreneurship. I thrive at the intersection of content creation, sales management, and strategic communications to drive growth. Based in Zagreb, Croatia, I have led digital marketing initiatives for SaaS and consumer brands, built e-commerce ecosystems on WordPress, and collaborated with government and corporate partners to deliver results. I enjoy turning ideas into actionable campaigns, mentoring teams, and exploring new channels.

Available to hire

I am a versatile professional with experience in digital marketing, advertising, and e-commerce, complemented by roles in government advisory and entrepreneurship. I thrive at the intersection of content creation, sales management, and strategic communications to drive growth.

Based in Zagreb, Croatia, I have led digital marketing initiatives for SaaS and consumer brands, built e-commerce ecosystems on WordPress, and collaborated with government and corporate partners to deliver results. I enjoy turning ideas into actionable campaigns, mentoring teams, and exploring new channels.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Croatian
Fluent
English
Advanced

Work Experience

Advisor to the Deputy Club – Croatian Parliament at Croatian Parliament (Club)
May 1, 2024 - October 13, 2025
Provided expert assistance in preparing Club members for Parliament sessions and committee work; Participated in drafting bills, amendments, and parliamentary questions; Prepared materials for sessions and actively monitored proceedings; Collaborated with media representatives on behalf of club members
Advisor to the Deputy Club at Croatian Parliament (Club – Deputy Club)
May 1, 2024 - September 19, 2025
Provided expert assistance in preparing Club members for Parliament sessions and committee work; participated in drafting bills, amendments, and parliamentary questions; prepared materials for sessions and monitored proceedings; collaborated with media representatives on behalf of club members.
Advisor to the Deputy Club at Croatian Parliament
May 1, 2024 - September 19, 2025
Prepared analytical reports, speeches, and structured written materials for parliamentary sessions; drafted and edited official texts (bills, amendments, press materials) with strong focus on clarity and accuracy; collaborated with media representatives to ensure consistent communication and messaging
Category Manager at Abrakadabra.com (Fortenova Group)
October 1, 2020 - October 13, 2025
Responsible for sales development across several categories on the webshop (home, baby, fashion); Developed supplier relationships and expanded category assortments; Analyzed internal sales data (SAP) and market trends
Category Manager at Abra Kadabra .com (Fortenova Group)
October 1, 2020 - September 19, 2025
Responsible for sales development across several categories on the webshop (home, baby, fashion); developed supplier relationships and expanded category assortments; analyzed internal sales data (SAP) and market trends.
Category Manager at Fortenova Group
October 1, 2020 - September 19, 2025
Category development, selecting and curating product assortment to meet sales; Managed pricing strategies, calculated margins and optimized product listings; Built and maintained strong supplier relationships, negotiating terms and ensuring smooth collaboration
Category Manager at BAZZAR.hr (Pratim ed. d.o.o.)
April 1, 2020 - October 13, 2025
Responsible for sales development across several categories on the marketplace (sports, books, food); Developed supplier relationships and expanded assortment (30 new suppliers in one month); Monitored market trends
Owner at Tangerine, Services & Production Business
April 1, 2020 - Present
Digital marketing and advertising; Content creation for clients – social media posts, SEO optimization, blog and newsletter writing; Web administration of e-commerce sites (WordPress)
Category Manager at BAZZAR . HR (PRATIMED . O.O.)
April 1, 2020 - September 19, 2025
Responsible for sales development across several categories on the marketplace (sports, books, food); developed supplier relationships and expanded assortment (30 new suppliers in one month); monitored market trends.
Owner at Tangerine, Services & Production Business
April 1, 2020 - Present
Digital marketing and advertising; content creation for clients (social media posts, SEO optimization, blog and newsletter writing); web administration of e-commerce sites (WordPress).
Category Manager at Bazzar.hr (Prati me d.o.o.)
April 1, 2020 - September 19, 2025
Managed sales development across marketplace categories (sports, books, food); Expanded assortment with 30+ new suppliers in one month; Monitored market trends and optimized product listings
Owner at Tangerine Sole Proprietorship (Freelance Digital Marketing & Content Services)
April 1, 2020 - Present
Create and evaluate digital content for clients – social media, blogs, SEO; manage web administration (WordPress): product uploads, metadata management, and UX optimization; provide structured written feedback on campaigns and optimize content for better visibility and engagement
Marketing & E-commerce Specialist at Beiersdorf d.o.o.
March 1, 2020 - October 13, 2025
Analyzed sell-in/sell-out sales data and tracked the performance of Nivea/Labello brands; Worked daily in SAP; Created e-commerce drive calendars and managed listed assortment; Supported and oversaw the development of the nivea.hr website and associated social media; Coordinated agencies; Managed events – organized promotions to boost sales
Marketing & E-commerce Specialist at Beiersdorf d.o.o.
March 1, 2020 - September 19, 2025
Analyzed sell-in/sell-out sales data; worked daily in the SAP system; created e-commerce drive calendars and managed listed assortment; supported and oversaw the development of the nivea.hr website and associated social media, coordinated agencies; managed events and promotions to boost sales.
Marketing & E-commerce Specialist at Beiersdorf d.o.o. (Brands: NIVEA, Labello)
March 1, 2020 - September 19, 2025
Analyzed sell-in/sell-out sales data and prepared performance reports; Oversaw website content and digital campaigns; Coordinated content, PR and social media strategies to align with brand goals

Education

MA Journalism, Public Relations at Faculty of Political Science, University of Zagreb
January 1, 2012 - January 1, 2015
BA Journalism, New Media at Faculty of Political Science, University of Zagreb
January 1, 2009 - January 1, 2012
Master of Arts in Journalism at Faculty of Political Science
September 1, 2012 - June 1, 2015
Bachelor of Arts in Journalism at Faculty of Political Science
September 1, 2009 - September 1, 2012
Digital Marketing Course at General Assembly
January 1, 2017 - March 1, 2018
Google Digital Garage – Fundamentals of Digital Marketing (Certificate) at Google Digital Garage
December 1, 2020 - March 1, 2021
Nielsen Answers Course (Certificate) at Nielsen Answers
January 1, 2019 - January 1, 2019
Master Box – Digital Marketing Platform at Master Box
January 1, 2022 - February 1, 2024
Bachelor of Arts in Journalism at Faculty of Political Science
September 1, 2009 - September 1, 2012
Master of Arts in Journalism at Faculty of Political Science
September 1, 2012 - June 1, 2015
Digital Marketing Course at General Assembly
January 1, 2017 - March 1, 2018
Nielsen Answers Course (Certificate) at Nielsen
January 1, 2019 - January 1, 2019
Google Digital Garage – Fundamentals of Digital Marketing (Certificate) at Google Digital Garage
December 1, 2020 - March 1, 2021
Master Box – Digital Marketing Platform at Master Box
January 1, 2022 - February 1, 2024

Qualifications

Fundamentals of Digital Marketing (Google Digital Garage)
January 1, 2021 - September 19, 2025
Digital Marketing Course (General Assembly)
January 1, 2018 - September 19, 2025
Nielsen Answers Certificate
January 1, 2019 - September 19, 2025
Masterbox Digital Marketing Platform
January 1, 2022 - January 1, 2024
Master Box – Digital Marketing Platform
January 1, 2022 - February 1, 2024
Google Digital Garage – Fundamentals of Digital Marketing (Certificate)
December 1, 2020 - March 1, 2021
Nielsen Answers Course (Certificate)
January 1, 2019 - January 1, 2019
General Assembly – Digital Marketing Course (Certificate)
January 1, 2017 - March 1, 2018
Master of Arts in Journalism – Faculty of Political Science
September 1, 2012 - June 1, 2015
Bachelor of Arts in Journalism – Faculty of Political Science
September 1, 2009 - September 1, 2012
Bachelor of Arts in Journalism
September 1, 2009 - September 1, 2012
Master of Arts in Journalism
September 1, 2012 - June 1, 2015
Digital Marketing Course
January 1, 2017 - March 1, 2018
Nielsen Answers Course (Certificate)
January 1, 2019 - January 1, 2019
Google Digital Garage – Fundamentals of Digital Marketing (Certificate)
December 1, 2020 - March 1, 2021
Master Box – Digital Marketing Platform
January 1, 2022 - February 1, 2024

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Government