Available to hire
I am a versatile professional with experience in digital marketing, advertising, and e-commerce, complemented by roles in government advisory and entrepreneurship. I thrive at the intersection of content creation, sales management, and strategic communications to drive growth.
Based in Zagreb, Croatia, I have led digital marketing initiatives for SaaS and consumer brands, built e-commerce ecosystems on WordPress, and collaborated with government and corporate partners to deliver results. I enjoy turning ideas into actionable campaigns, mentoring teams, and exploring new channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Croatian
Fluent
English
Advanced
Work Experience
Advisor to the Deputy Club – Croatian Parliament at Croatian Parliament (Club)
May 1, 2024 - October 13, 2025Provided expert assistance in preparing Club members for Parliament sessions and committee work; Participated in drafting bills, amendments, and parliamentary questions; Prepared materials for sessions and actively monitored proceedings; Collaborated with media representatives on behalf of club members
Advisor to the Deputy Club at Croatian Parliament (Club – Deputy Club)
May 1, 2024 - September 19, 2025Provided expert assistance in preparing Club members for Parliament sessions and committee work; participated in drafting bills, amendments, and parliamentary questions; prepared materials for sessions and monitored proceedings; collaborated with media representatives on behalf of club members.
Advisor to the Deputy Club at Croatian Parliament
May 1, 2024 - September 19, 2025Prepared analytical reports, speeches, and structured written materials for parliamentary sessions; drafted and edited official texts (bills, amendments, press materials) with strong focus on clarity and accuracy; collaborated with media representatives to ensure consistent communication and messaging
Category Manager at Abrakadabra.com (Fortenova Group)
October 1, 2020 - October 13, 2025Responsible for sales development across several categories on the webshop (home, baby, fashion); Developed supplier relationships and expanded category assortments; Analyzed internal sales data (SAP) and market trends
Category Manager at Abra Kadabra .com (Fortenova Group)
October 1, 2020 - September 19, 2025Responsible for sales development across several categories on the webshop (home, baby, fashion); developed supplier relationships and expanded category assortments; analyzed internal sales data (SAP) and market trends.
Category Manager at Fortenova Group
October 1, 2020 - September 19, 2025Category development, selecting and curating product assortment to meet sales; Managed pricing strategies, calculated margins and optimized product listings; Built and maintained strong supplier relationships, negotiating terms and ensuring smooth collaboration
Category Manager at BAZZAR.hr (Pratim ed. d.o.o.)
April 1, 2020 - October 13, 2025Responsible for sales development across several categories on the marketplace (sports, books, food); Developed supplier relationships and expanded assortment (30 new suppliers in one month); Monitored market trends
Owner at Tangerine, Services & Production Business
April 1, 2020 - PresentDigital marketing and advertising; Content creation for clients – social media posts, SEO optimization, blog and newsletter writing; Web administration of e-commerce sites (WordPress)
Category Manager at BAZZAR . HR (PRATIMED . O.O.)
April 1, 2020 - September 19, 2025Responsible for sales development across several categories on the marketplace (sports, books, food); developed supplier relationships and expanded assortment (30 new suppliers in one month); monitored market trends.
Owner at Tangerine, Services & Production Business
April 1, 2020 - PresentDigital marketing and advertising; content creation for clients (social media posts, SEO optimization, blog and newsletter writing); web administration of e-commerce sites (WordPress).
Category Manager at Bazzar.hr (Prati me d.o.o.)
April 1, 2020 - September 19, 2025Managed sales development across marketplace categories (sports, books, food); Expanded assortment with 30+ new suppliers in one month; Monitored market trends and optimized product listings
Owner at Tangerine Sole Proprietorship (Freelance Digital Marketing & Content Services)
April 1, 2020 - PresentCreate and evaluate digital content for clients – social media, blogs, SEO; manage web administration (WordPress): product uploads, metadata management, and UX optimization; provide structured written feedback on campaigns and optimize content for better visibility and engagement
Marketing & E-commerce Specialist at Beiersdorf d.o.o.
March 1, 2020 - October 13, 2025Analyzed sell-in/sell-out sales data and tracked the performance of Nivea/Labello brands; Worked daily in SAP; Created e-commerce drive calendars and managed listed assortment; Supported and oversaw the development of the nivea.hr website and associated social media; Coordinated agencies; Managed events – organized promotions to boost sales
Marketing & E-commerce Specialist at Beiersdorf d.o.o.
March 1, 2020 - September 19, 2025Analyzed sell-in/sell-out sales data; worked daily in the SAP system; created e-commerce drive calendars and managed listed assortment; supported and oversaw the development of the nivea.hr website and associated social media, coordinated agencies; managed events and promotions to boost sales.
Marketing & E-commerce Specialist at Beiersdorf d.o.o. (Brands: NIVEA, Labello)
March 1, 2020 - September 19, 2025Analyzed sell-in/sell-out sales data and prepared performance reports; Oversaw website content and digital campaigns; Coordinated content, PR and social media strategies to align with brand goals
Education
MA Journalism, Public Relations at Faculty of Political Science, University of Zagreb
January 1, 2012 - January 1, 2015BA Journalism, New Media at Faculty of Political Science, University of Zagreb
January 1, 2009 - January 1, 2012Master of Arts in Journalism at Faculty of Political Science
September 1, 2012 - June 1, 2015Bachelor of Arts in Journalism at Faculty of Political Science
September 1, 2009 - September 1, 2012Digital Marketing Course at General Assembly
January 1, 2017 - March 1, 2018Google Digital Garage – Fundamentals of Digital Marketing (Certificate) at Google Digital Garage
December 1, 2020 - March 1, 2021Nielsen Answers Course (Certificate) at Nielsen Answers
January 1, 2019 - January 1, 2019Master Box – Digital Marketing Platform at Master Box
January 1, 2022 - February 1, 2024Bachelor of Arts in Journalism at Faculty of Political Science
September 1, 2009 - September 1, 2012Master of Arts in Journalism at Faculty of Political Science
September 1, 2012 - June 1, 2015Digital Marketing Course at General Assembly
January 1, 2017 - March 1, 2018Nielsen Answers Course (Certificate) at Nielsen
January 1, 2019 - January 1, 2019Google Digital Garage – Fundamentals of Digital Marketing (Certificate) at Google Digital Garage
December 1, 2020 - March 1, 2021Master Box – Digital Marketing Platform at Master Box
January 1, 2022 - February 1, 2024Qualifications
Fundamentals of Digital Marketing (Google Digital Garage)
January 1, 2021 - September 19, 2025Digital Marketing Course (General Assembly)
January 1, 2018 - September 19, 2025Nielsen Answers Certificate
January 1, 2019 - September 19, 2025Masterbox Digital Marketing Platform
January 1, 2022 - January 1, 2024Master Box – Digital Marketing Platform
January 1, 2022 - February 1, 2024Google Digital Garage – Fundamentals of Digital Marketing (Certificate)
December 1, 2020 - March 1, 2021Nielsen Answers Course (Certificate)
January 1, 2019 - January 1, 2019General Assembly – Digital Marketing Course (Certificate)
January 1, 2017 - March 1, 2018Master of Arts in Journalism – Faculty of Political Science
September 1, 2012 - June 1, 2015Bachelor of Arts in Journalism – Faculty of Political Science
September 1, 2009 - September 1, 2012Bachelor of Arts in Journalism
September 1, 2009 - September 1, 2012Master of Arts in Journalism
September 1, 2012 - June 1, 2015Digital Marketing Course
January 1, 2017 - March 1, 2018Nielsen Answers Course (Certificate)
January 1, 2019 - January 1, 2019Google Digital Garage – Fundamentals of Digital Marketing (Certificate)
December 1, 2020 - March 1, 2021Master Box – Digital Marketing Platform
January 1, 2022 - February 1, 2024Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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