Product Designer (Remote) / UI-UX Designer (Travel-tech) at Travel Wits

AI-powered one-stop search and booking tool for agencies and travel advisors. Led UX improvements across the booking journey with 12+ design iterations across development, PM, and marketing stakeholders, reducing the booking flow from 18 clicks to 12. Improved Customer Effort Score from 4.2 to 6.1/7 by identifying and removing friction points across the core journey. Reduced bounce rates by overhauling information architecture, strengthening visual hierarchy, and optimizing CTA placement. Owned end-to-end UX audits, user flows, and product strategy while building a scalable, responsive design system from scratch in Figma.

Product Designer (Remote) / UI-UX Designer at Travel Wits

AI-powered one-stop search and booking tool for agencies and travel advisors. Led UX audits, user flows, and product strategy while building a scalable, responsive design system in Figma. Delivered 12+ design iterations with cross-functional alignment across development, PM, and marketing. Key outcomes included reducing the booking flow from 18 clicks to 12, improving Customer Effort Score from 4.2 to 6.1 (out of 7) by removing friction points, and lowering bounce rates by strengthening information architecture, visual hierarchy, and CTA placement. Managed end-to-end design execution from discovery through UI/system delivery.

UI Designer & Branding Designer at Marketing and Design Service provider

Marketing and design service provider delivering high-fidelity design and UX work for hospitality and SaaS clients. Maintained 83%+ client retention across 26+ projects by delivering consistent work on tight timelines. Led end-to-end UX design on client projects including user research, wireframing, prototyping, and high-fidelity UI in Figma. Collaborated directly with clients, developers, and marketers to translate business goals into intuitive digital experiences. Directed design decisions and provided feedback to 2–3 junior contributors across 7 projects while independently managing client expectations end-to-end.