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Results-driven Social Media Strategist with 2 years of experience specializing in personal branding, high-converting video strategy, and multi-platform authority building. Skilled in scaling founder and executive visibility across LinkedIn and Instagram using data-driven content workflows and performance optimization. Leads end-to-end personal branding and content systems, including short-form video editing for Reels/Shorts, hook and copywriting, and automated lead generation funnels. Adept at using analytics to improve engagement and conversions through targeted outreach, profile optimization, and structured content calendars.…Results-driven Social Media Strategist with 2 years of experience specializing in personal branding, high-converting video strategy, and multi-platform authority building. Skilled in scaling founder and executive visibility across LinkedIn and Instagram using data-driven content workflows and performance optimization. Leads end-to-end personal branding and content systems, including short-form video editing for Reels/Shorts, hook and copywriting, and automated lead generation funnels. Adept at using analytics to improve engagement and conversions through targeted outreach, profile optimization, and structured content calendars.

Niyati Vibhuti

Brand Strategist, Social Media Manager, Video Editor, +2

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Results-driven Social Media Strategist with 2 years of experience specializing in personal branding, high-converting video strategy, and multi-platform authority building. Skilled in scaling founder and executive visibility across LinkedIn and Instagram using data-driven content workflows and performance optimization. Leads end-to-end personal branding and content systems, including short-form video editing for Reels/Shorts, hook and copywriting, and automated lead generation funnels. Adept at using analytics to improve engagement and conversions through targeted outreach, profile optimization, and structured content calendars.…Results-driven Social Media Strategist with 2 years of experience specializing in personal branding, high-converting video strategy, and multi-platform authority building. Skilled in scaling founder and executive visibility across LinkedIn and Instagram using data-driven content workflows and performance optimization. Leads end-to-end personal branding and content systems, including short-form video editing for Reels/Shorts, hook and copywriting, and automated lead generation funnels. Adept at using analytics to improve engagement and conversions through targeted outreach, profile optimization, and structured content calendars.

Available to hire

Results-driven Social Media Strategist with 2 years of experience specializing in personal branding, high-converting video strategy, and multi-platform authority building. Skilled in scaling founder and executive visibility across LinkedIn and Instagram using data-driven content workflows and performance optimization.

Leads end-to-end personal branding and content systems, including short-form video editing for Reels/Shorts, hook and copywriting, and automated lead generation funnels. Adept at using analytics to improve engagement and conversions through targeted outreach, profile optimization, and structured content calendars.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Lead Personal Branding Strategist & Video Director at Data Engineering Academy

April 1, 2025 - July 31, 2026

Spearheaded end-to-end personal branding and content marketing strategy for academy leadership, positioning founders as top-tier thought leaders in data engineering. Directed and edited short-form video content (Instagram Reels, YouTube Shorts, LinkedIn Clips), driving 300%+ organic reach growth within 6 months. Built inbound lead generation funnels using structured social campaigns and lead magnet distribution to drive consistent student enrollments and event sign-ups. Architected content calendars, post copy, and visual assets optimized for LinkedIn & Instagram algorithms, achieving ~45% average engagement rate improvement. Used analytics and performance tracking to iteratively optimize posting times, hooks, and CTAs for maximum conversions.

Social Media Strategist & Outreach Specialist at ShyMarketing / Freelance

August 1, 2024 - March 31, 2025

Managed executive personal branding campaigns for C-level clients, creating tailored LinkedIn post strategy and outreach messaging to establish niche authority. Executed targeted multi-channel outreach and automated sales workflows, generating booked discovery calls and client partnerships. Produced and edited organic social video assets and content for targeted ad campaigns. Designed high-converting profile overhauls including banners and bio optimization to convert profile visitors into warm leads.