Available to hire
Hi, I’m Nizar Abu Ahmad, a Marketing Director and Brand Strategist with 15+ years of experience in building marketing functions from scratch, unlocking the potential of brands through big-idea marketing, and creating innovative digital platforms. I’ve led multinational campaigns, developed multi-channel go-to-market strategies, and driven product development from concept to launch, including website development. I excel at building high-caliber teams, driving automation, and growing sales through social media marketing and strategic partnerships.
Throughout my career I’ve built marketing platforms and digital applications from concept to launch, led digital transformation initiatives, and steered brand construction across the Middle East. I’m passionate about turning market opportunities into scalable platforms and helping brands enter new markets with confidence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
French
Advanced
Russian
Beginner
Work Experience
Regional Marketing Director at Monroo
June 1, 2024 - PresentLed full-scale development of the platform structure and user experience; oversaw marketing initiatives across social media channels; built strategic partnerships to drive awareness, user engagement, and talent acquisition.
Head of Marketing at Aimstyle
May 1, 2024 - PresentSpearheaded digital transformation projects, delivered website development with integrated branding and SEO, and built Athar Agency’s marketing function from scratch, securing brand identity, GTM plans, and UX/UI for app and site launches.
Regional Marketing Manager at National Paints
May 1, 2024 - October 7, 2025Rebuilt the marketing department, led 6 professionals across branding, media planning, and events; implemented marketing automation, conducted competitive analyses, and led sponsorships to boost brand recognition and ROI.
Co-Founder/Marketing Operations Manager at Darrzeh
November 1, 2022 - October 7, 2025Co-founded an on-demand digital laundry and dry-cleaning service app; defined market-entry strategy, built digital presence, and led customer acquisition campaigns to reach a $1M valuation in the UAE market.
Marketing & Communications Executive at Veolia Water Technologies | Middle East
March 1, 2021 - October 7, 2025Created regional brand strategy, oversaw digital advertising, and streamlined communications; organized high-profile industry events; aligned messaging across diverse regional audiences.
Marketing Specialist / Deputy Advertising Manager at Al-Jazeera Paints Factory – KSA
April 1, 2014 - October 7, 2025Supported marketing campaigns and advertising strategies for the Saudi market, contributing to brand visibility and outreach.
Senior Business Intelligence Analyst at Orange – Jordan
February 1, 2012 - October 7, 2025Led data analytics and insights for decision-making, supporting marketing and business initiatives.
Media Research Analyst at Ipsos – Jordan
July 1, 2009 - October 7, 2025Conducted market research and data analysis to inform client strategies and campaigns.
Regional Marketing Director at Monroo
June 1, 2024 - PresentLeading full-scale development of the platform's structure, ensuring a seamless user experience, and overseeing marketing initiatives across social media channels to market the software while building strategic partnerships.
Head of Marketing at Aimstyle
May 1, 2024 - PresentSpearheaded digital transformation projects, directed website development with integrated SEO and branding, launched Athar Agency’s marketing function, built brand identities and GTM strategies for clients including Mamnon Iraq's first fuel delivery app, and established a full marketing-to-operations team.
Regional Marketing Manager at National Paints
May 31, 2024 - October 7, 2025Rebuilt the marketing department, led a team of 6, developed comprehensive plans, conducted brand overhaul, and executed ROI-driven campaigns; coordinated sponsorships and partnerships; drove marketing automation and strong market positioning.
Co-Founder/Marketing Operations Manager at Darrzeh
November 30, 2022 - October 7, 2025Co-founded and launched an on-demand digital laundry and dry-cleaning app; created market-entry strategy, built digital presence, and led customer acquisition campaigns; optimized user experience.
Marketing & Communications Executive at Veolia Water Technologies | Middle East
March 31, 2021 - October 7, 2025Created regional brand strategy, oversaw digital advertising, and streamlined communication; led cross-cultural outreach and improved customer experience metrics.
Marketing Specialist / Deputy Advertising Manager at Al-Jazeera Paints Factory – KSA
April 30, 2014 - October 7, 2025Handled marketing responsibilities including product promotions and advertising campaigns; supported brand development and GTM activities.
Senior Business Intelligence Analyst at Orange – Jordan
February 29, 2012 - October 7, 2025Analyzed market data, supported decision-making through insights, and contributed to business intelligence initiatives.
Media Research Analyst at Ipsos – Jordan
July 31, 2009 - October 7, 2025Market research, data collection and analysis to support marketing decisions.
Regional Marketing Director at Monroo
June 1, 2024 - PresentLead full-scale development of the platform's structure, ensure a seamless user experience, and oversee marketing initiatives across social media to market the software while building strategic partnerships. Established Monroo’s brand presence from the ground up with high-impact branding, GTM strategies, and campaigns that increased awareness and engagement. Grew social media followers and app downloads through engaging content and targeted campaigns. Drove talent onboarding workflows to optimize user experience. Leveraged media relations to secure partnerships with casting agencies, production houses, and event organizers. Led integrated marketing campaigns and promotions within social media communities and messaging groups to highlight new features. Conducted market trend analysis via surveys and interviews to articulate a unique value proposition for talent and recruiters.
Head of Marketing at Aimstyle
May 1, 2024 - PresentSpearheaded digital transformation products from concept to launch by collaborating with software developers to ensure feature implementation. Directed multiple website development projects by integrating SEO with branding, GTM planning, and marketing campaigns to boost client visibility, user engagement, and lead generation. Managed a team of 8 marketing professionals, overseeing social media ads and client performance.
Regional Marketing Manager at National Paints
May 1, 2024 - October 7, 2025Rebuilt the marketing department by hiring and leading 6 professionals responsible for operations, branding, media planning, and event engagement across MENA. Conducted competitive analysis, developed strategic plans, and integrated marketing automation tools. Led a brand overhaul to elevate image and cohesion, created game-changing campaigns within budget and timelines, and secured sponsorship deals with major sports teams and community events.
Co-Founder/Marketing Operations Manager at Darrzeh
November 1, 2022 - October 7, 2025Co-founded and marketed an on-demand digital laundry and dry-cleaning app in the UAE. Created market entry strategy, built a solid digital presence, and conducted customer acquisition campaigns. Launched with a valuation of $1M across the UAE market by identifying market gaps and target audiences. Developed a strong brand presence across traditional and digital channels and enhanced user experience through optimized features and service delivery.
Marketing & Communications Executive at Veolia Water Technologies – Middle East
March 1, 2021 - October 7, 2025Created regional brand strategy, oversaw digital advertising, and streamlined communication. Implemented NPS customer satisfaction surveys to drive actionable insights and improve CX. Organized high-profile industry events and ensured consistent messaging across web and social platforms. Led cross-cultural regional marketing efforts and optimized cross-channel engagement.
Marketing Specialist / Deputy Advertising Manager at Al-Jazeera Paints Factory – KSA
April 1, 2014 - October 7, 2025Supported regional marketing campaigns and advertising initiatives, coordinating with agencies to deliver messaging that strengthened brand presence across markets.
Senior Business Intelligence Analyst at Orange – Jordan
February 1, 2012 - October 7, 2025Analyzed market data to support marketing decisions, built BI dashboards, and generated insights to optimize campaigns and performance.
Media Research Analyst at Ipsos – Jordan
July 1, 2009 - October 7, 2025Conducted market research and analyzed media data to produce actionable reports informing strategy and communications.
Regional Marketing Director at Monroo
June 1, 2024 - PresentLed full-scale development of Monroo's platform structure and user experience; oversaw marketing initiatives across social channels; built strategic partnerships with casting agencies, production houses, and event organizers; defined go-to-market strategies; created branding campaigns to drive awareness, engagement, and talent acquisition; optimized onboarding workflow from portfolio creation to hiring; executed integrated campaigns and feature promos in social communities.
Head of Marketing at Aimstyle
May 1, 2024 - PresentLed a team of 8 marketing professionals at an advertising agency; drove digital transformation products from concept to launch; integrated SEO with branding, GTM planning, and marketing campaigns; oversaw multiple website development projects to improve client visibility, engagement, and lead generation.
Regional Marketing Manager at National Paints
May 1, 2024 - October 7, 2025Rebuilt the marketing department with a 6-person team; developed strategic plans; integrated marketing automation; led brand overhaul; created campaigns across MENA; supervised sponsorships and cross-functional initiatives; delivered ROI-driven marketing performance.
Co-Founder/Marketing Operations Manager at Darrzeh
November 1, 2022 - October 7, 2025Co-founded and launched a digital laundry/dry-cleaning service in the UAE; developed market entry strategy; built a solid digital presence and customer acquisition campaigns; enhanced user experience and satisfaction; forged partnerships to scale the business.
Marketing & Communications Executive at Veolia Water Technologies – Middle East
March 1, 2021 - October 7, 2025Created regional brand strategy; oversaw digital advertising; streamlined communication; launched Athar Agency’s marketing function from scratch; organized high-profile industry events; standardized marketing materials; improved brand visibility and cross-cultural engagement; built marketing-to-operations capabilities.
Marketing Specialist / Deputy Advertising Manager at Al-Jazeera Paints Factory – KSA
April 1, 2014 - October 7, 2025Supported GTM and advertising efforts for paint brands in KSA; contributed to campaign planning, media coordination, and cross-functional collaboration to drive brand presence.
Senior Business Intelligence Analyst at Orange – Jordan
February 1, 2012 - October 7, 2025Delivered data-driven insights through BI analyses and dashboards; supported decision-making across marketing and sales functions; improved reporting and data governance.
Media Research Analyst at Ipsos – Jordan
July 1, 2009 - October 7, 2025Conducted market and media research, analyzed data, and prepared reports to inform client strategies and campaigns.
Education
Bachelor's in Marketing at Yarmouk University
January 11, 2030 - October 7, 2025Bachelor's in Marketing at Yarmouk University, Jordan
January 11, 2030 - October 7, 2025Bachelor in Marketing at Yarmouk University, Jordan
January 11, 2030 - October 7, 2025Bachelor in Marketing at Yarmouk University, Jordan
January 11, 2030 - October 7, 2025Qualifications
Basic Elements of Design
March 1, 2025 - October 7, 2025Brand Leadership: Building Brand and Culture
January 1, 2025 - October 7, 2025Prompt Engineering, ChatGPT
September 1, 2024 - October 7, 2025Social Media Certification
May 1, 2024 - October 7, 2025Content Marketing
December 1, 2023 - October 7, 2025Strategic Thinking
February 1, 2023 - October 7, 2025Mobile App Marketing & App Store Optimization (ASO)
January 1, 2022 - October 7, 2025Brand Identity and Strategy
October 1, 2021 - October 7, 2025CMO Foundations: Measuring Marketing Effectiveness (ROI)
December 1, 2020 - October 7, 2025Marketing Foundations: Automation
September 1, 2020 - October 7, 2025Basic Elements of Design
March 1, 2025 - October 7, 2025Brand Leadership: Building Brand and Culture
January 1, 2025 - October 7, 2025Prompt Engineering, ChatGPT
September 1, 2024 - October 7, 2025Social Media Certification
May 1, 2024 - October 7, 2025Content Marketing
December 1, 2023 - October 7, 2025Strategic Thinking
February 1, 2023 - October 7, 2025Mobile App Marketing & App Store Optimization ASO
January 1, 2022 - October 7, 2025Brand Identity and Strategy
October 1, 2021 - October 7, 2025CMO Foundations: Measuring Marketing Effectiveness (ROI)
December 1, 2020 - October 7, 2025Marketing Foundations: Automation
September 1, 2020 - October 7, 2025Basic Elements of Design
March 1, 2025 - October 7, 2025Brand Leadership: Building Brand and Culture
January 1, 2025 - October 7, 2025Prompt Engineering, ChatGPT
September 1, 2024 - October 7, 2025Social Media Certification
May 1, 2024 - October 7, 2025Content Marketing
December 1, 2023 - October 7, 2025Strategic Thinking
February 1, 2023 - October 7, 2025Mobile App Marketing & App Store Optimization ASO
January 1, 2022 - October 7, 2025Brand Identity and Strategy
October 1, 2021 - October 7, 2025CMO Foundations: Measuring Marketing Effectiveness (ROI)
December 1, 2020 - October 7, 2025Marketing Foundations: Automation
September 1, 2020 - October 7, 2025Basic Elements of Design
March 1, 2025 - October 7, 2025Brand Leadership: Building Brand and Culture
January 1, 2025 - October 7, 2025Prompt Engineering, ChatGPT
September 1, 2024 - October 7, 2025Social Media Certification
May 1, 2024 - October 7, 2025Content Marketing
December 1, 2023 - October 7, 2025Strategic Thinking
February 1, 2023 - October 7, 2025Mobile App Marketing & App Store Optimization ASO
January 1, 2022 - October 7, 2025Brand Identity and Strategy
October 1, 2021 - October 7, 2025CMO Foundations: Measuring Marketing Effectiveness (ROI)
December 1, 2020 - October 7, 2025Marketing Foundations: Automation
September 1, 2020 - October 7, 2025Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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