Nikki Jacque

Support day-to-day social publishing across platforms, including content editing, graphic creation, and social copywriting. Reignite community interaction through comments, reposts, and audience engagement tactics to strengthen follower connections. Collaborate on campaign development and content rollout for high-visibility football initiatives, including scheduling release creatives.

Own and execute social strategy across platforms, driving +79.96% follower growth, +540.93% impressions, and +304.93% reach YoY. Increase engagement by 390.06% and improve engagement rate by 121.73% through video-first, platform-native content. Create and publish content across Instagram, TikTok, LinkedIn, and Facebook, including short-form video, graphics, and copy. Scale platform performance through trend-driven content, achieving +1,318.23% Instagram impressions and +3.1M% TikTok impression growth. Build and manage content calendars to maintain consistent posting cadence aligned with campaign goals.

Lead store-level social strategy, driving 500%+ YoY impressions and 400%+ YoY engagement through video-first content. Create lifestyle-driven content promoting books, events, seasonal campaigns, and in-store experiences. Boost memberships by 13.2% MoM and increase featured title sales by 16.78% MoM through targeted content.