Social-first marketer and content strategist with experience building multi-platform brand presence through short-form video, creative storytelling, community engagement, and performance-driven content. Skilled in managing multiple accounts, adapting brand voice, creating platform-native content, and turning social into measurable growth channel.

Nikki Jacque

Social-first marketer and content strategist with experience building multi-platform brand presence through short-form video, creative storytelling, community engagement, and performance-driven content. Skilled in managing multiple accounts, adapting brand voice, creating platform-native content, and turning social into measurable growth channel.

Available to hire

Social-first marketer and content strategist with experience building multi-platform brand presence through short-form video, creative storytelling, community engagement, and performance-driven content. Skilled in managing multiple accounts, adapting brand voice, creating platform-native content, and turning social into measurable growth channel.

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Work Experience

Social Media Specialist, Freelance at PAC-12 Conference
November 1, 2025 - Present
Support day-to-day social publishing across platforms, including content editing, graphic creation, and social copywriting. Reignite community interaction through comments, reposts, and audience engagement tactics to strengthen follower connections. Collaborate on campaign development and content rollout for high-visibility football initiatives, including scheduling release creatives.
Director of Marketing at Precision Home Services
November 1, 2024 - April 20, 2026
Own and execute social strategy across platforms, driving +79.96% follower growth, +540.93% impressions, and +304.93% reach YoY. Increase engagement by 390.06% and improve engagement rate by 121.73% through video-first, platform-native content. Create and publish content across Instagram, TikTok, LinkedIn, and Facebook, including short-form video, graphics, and copy. Scale platform performance through trend-driven content, achieving +1,318.23% Instagram impressions and +3.1M% TikTok impression growth. Build and manage content calendars to maintain consistent posting cadence aligned with campaign goals.
Social Media Lead at Barnes and Noble
September 1, 2024 - February 28, 2026
Lead store-level social strategy, driving 500%+ YoY impressions and 400%+ YoY engagement through video-first content. Create lifestyle-driven content promoting books, events, seasonal campaigns, and in-store experiences. Boost memberships by 13.2% MoM and increase featured title sales by 16.78% MoM through targeted content.
Marketing & PR Manager at STN Digital
November 1, 2022 - August 31, 2024
Lead organic social strategy and content execution, driving 180.11% YoY growth in impressions and 83.6% increase in engagement per post. Contribute to 36% of total company sales through social-driven campaigns and content strategy. Increase website sessions by 20.55% YoY through integrated social and content initiatives. Develop and launch 18 gated content campaigns, generating 300+ qualified leads.
Social Media and Marketing Specialist at Freelance
December 31, 2018 - Present
· Develop and execute social media and content strategies tailored to each brand’s audience, goals, and voice. · Create social graphics, captions, campaign content, and platform-specific creatives for multiple brands simultaneously. · Drive measurable results, including 33% membership growth, 7% YoY sales growth, and 242.86% YoY website traffic growth.

Education

M.S. Marketing (Emphasis in Sports and Entertainment) at University of Colorado
January 11, 2030 - July 8, 2026
B.A. Graphic Design (Minor: Digital and Social Media Studies) at San Diego State University
January 11, 2030 - July 8, 2026

Qualifications

Advanced Google Analytics 4 (GA4)
January 11, 2030 - July 8, 2026
Growth Marketing Foundations
January 11, 2030 - July 8, 2026
Business Analytics: Marketing Data
January 11, 2030 - July 8, 2026
LinkedIn Learning SEO, Inbound Marketing Optimization, HubSpot Reporting
January 11, 2030 - July 8, 2026
HubSpot Academy
January 11, 2030 - July 8, 2026
Growth Marketing Foundations
January 11, 2030 - July 8, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods