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A motivated and detail-oriented Marketing student with strong analytical thinking and a passion for digital strategy, consumer insight, and content creation.\nRecognised for being proactive, curious, adaptable, and highly collaborative in fast-paced team environments. Skilled in transforming data into clear insights, generating creative content ideas, and contributing thoughtfully to campaigns and projects. Known for strong communication, reliability, and a growth-focused mindset, with a genuine interest in applying marketing knowledge to real business challenges.…A motivated and detail-oriented Marketing student with strong analytical thinking and a passion for digital strategy, consumer insight, and content creation.\nRecognised for being proactive, curious, adaptable, and highly collaborative in fast-paced team environments. Skilled in transforming data into clear insights, generating creative content ideas, and contributing thoughtfully to campaigns and projects. Known for strong communication, reliability, and a growth-focused mindset, with a genuine interest in applying marketing knowledge to real business challenges.

Khanh Nguyen

Content Creator, Marketing Strategist, Brand Strategist, +5

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A motivated and detail-oriented Marketing student with strong analytical thinking and a passion for digital strategy, consumer insight, and content creation.\nRecognised for being proactive, curious, adaptable, and highly collaborative in fast-paced team environments. Skilled in transforming data into clear insights, generating creative content ideas, and contributing thoughtfully to campaigns and projects. Known for strong communication, reliability, and a growth-focused mindset, with a genuine interest in applying marketing knowledge to real business challenges.…A motivated and detail-oriented Marketing student with strong analytical thinking and a passion for digital strategy, consumer insight, and content creation.\nRecognised for being proactive, curious, adaptable, and highly collaborative in fast-paced team environments. Skilled in transforming data into clear insights, generating creative content ideas, and contributing thoughtfully to campaigns and projects. Known for strong communication, reliability, and a growth-focused mindset, with a genuine interest in applying marketing knowledge to real business challenges.

Available to hire

A motivated and detail-oriented Marketing student with strong analytical thinking and a passion for digital strategy, consumer insight, and content creation.\nRecognised for being proactive, curious, adaptable, and highly collaborative in fast-paced team environments. Skilled in transforming data into clear insights, generating creative content ideas, and contributing thoughtfully to campaigns and projects. Known for strong communication, reliability, and a growth-focused mindset, with a genuine interest in applying marketing knowledge to real business challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Advanced

Work Experience

Marketing Strategy & Consumer Insight at RMIT & Good Shepherd

October 13, 2025 - November 14, 2025

Co-developed a digital-first financial education solution targeting young women in casual work. Led idea development and concept framing for a stigma-free, peer-led education model. Built user personas based on consumer insights, pain points, and behavioral motivations. Mapped customer journey from awareness to retention to identify key touchpoints and engagement barriers. Researched and evaluated legal, ethical, and regulatory considerations relevant to financial communication and data privacy. Contributed to strategic recommendations aligning marketing objectives with social impact outcomes. Project ranked Top 5 university-wide and awarded a Certificate of Excellence by Good Shepherd.

Marketing Strategy & Consumer Insight at Good Shepherd

October 13, 2025 - November 14, 2025

Co-developed a digital-first financial education solution targeting young women in casual work. Led idea development and concept framing for a stigma-free, peer-led education model. Built detailed user personas based on consumer insights, pain points, and behavioral motivations. Mapped the customer journey from awareness to retention to identify key touchpoints and engagement barriers. Researched and evaluated legal, ethical, and regulatory considerations relevant to financial communication and data privacy. Contributed to strategic recommendations aligning marketing objectives with social impact outcomes.

IMC Strategy & Execution at Samsung Ballie Integrated Marketing Communications / RMIT University

April 15, 2025 - May 10, 2025

Contributed to identifying key market opportunities for Samsung Ballie in the Australian smart-home and AI robotics market. Supported the development and execution of an integrated marketing communications (IMC) campaign across digital and traditional channels. Assisted in translating target audience insights into actionable IMC activities aligned with campaign objectives. Contributed to media and channel planning, including social media, influencer collaborations, OOH, and podcast advertising. Supported campaign execution planning across awareness, consideration, and purchase stages of the customer journey. Collaborated with team members to ensure message consistency across all IMC touchpoints.

IMC Strategy & Execution at Samsung Ballie Integrated Marketing Communications

April 15, 2025 - May 10, 2025

Identified key market opportunities for Samsung Ballie in the Australian smart-home and AI robotics market. Supported the development and execution of an integrated marketing communications (IMC) campaign across digital and traditional channels. Translated target audience insights into actionable IMC activities aligned with campaign objectives. Contributed to media and channel planning, including social media, influencer collaborations, OOH, and podcast advertising. Assisted in campaign execution planning across awareness, consideration, and purchase stages of the customer journey. Collaborated with team members to ensure message consistency across IMC touchpoints.

Data Analytics Project at MINDX

October 1, 2024 - October 24, 2024

Analyzed retail transaction data (2,800+ orders, 25 variables) to evaluate revenue, profit, and customer performance. Processed and cleaned datasets using Python to ensure data quality and accuracy. Conducted pricing analysis comparing selling price vs MSRP to identify optimal pricing strategies. Performed customer segmentation using an RFM model built with SQL to evaluate customer value and behavior. Developed interactive Power BI dashboards to visualise revenue trends, profitability, and customer segments. Generated business insights and strategic recommendations to improve pricing, market focus, and customer retention.